It's not only about fans and follower number. Interaction and Engagement rate are important key for brand Facebook and Twitter account. Understand your fans/follower can help you maximize your account. You can monitor your competitor too!

1. It’s not only about
fans & follower
number!
Brand Official Facebook Fans Page & Twitter Account Interaction & Engagement Analysis

2. Our
Method
1. Tacking & Analyzing 3 official Twitter & Facebook automotive brand accounts in
Indonesia; Toyota, Suzuki, Daihatsu
2. Catch the last 3200 twitter conversations for the following attributes :
* Analyze by date of conversation, time of conversation, Follower, location and
number of re-tweeted post
3. Catch in 2 weeks period of Facebook conversations for the following attributes :
* Analyze by date of conversation, time of conversation, Like, Comment and
Response Time
•Analyze qualilatively from the social media data.
Disclaimer : All analysis conduct without administrator access

3. research

4. ToyotaID SuzukiIndonesia DaihatsuInd
Date of Account
Creation
2009-08-10
01:59:50
2010-11-12
09:41:43
2009-11-02 03:32:42
Number of Followers 29.115 14.488 2.867
Number of Unique
Followers
26.922 12.295 674
% of Real Followers 92% 85% 24%
Number of Friends 22.767 63 23
Number of Posted
Status
14.449 2690 4.070
Peer Index 26 22 22
Quick Fact :
1. Toyota & Suzuki have high percentage of unique
follower, strong indicator that they are the true
brand loyalist
2. Suzuki and Daihatsu have fewer friends, could
indicates :
- They didn’t do much direct conversation with
followers
- They didn’t do follow back activity
3. Based on peer index, they are fairly low level of
engagement

5. Follower
statistic
Quick Fact :
Toyota has the highest average daily follower growth in
number : 23 new, but in percentage Daihatsu is the
highest : 0,4% per day

6. analysis
Quick Fact :
1. Most of the follower comes from Jakarta,
followed by Bandung, Surabaya, Yogyakarta
and the rest of the city
2. Daihatsu does not have many follower
outside of Jakarta

7. Time of
Conversation
Analysis
Quick Fact :
1. Most tweet about Toyota occured at 2 PM
2. Most tweet about Suzuki occured at 4 PM
3. Most tweet about Daihatsu occured at 11PM

8. Time of
Conversation
Analysis
Quick Fact :
1. Toyota gets most retweet at 2 PM
2. Suzuki gets most retweet at 5 PM PM
3. Daihatsu gets most retweet at 4 AM

9. Time of
Conversation
Analysis
Quick Fact :
1. Most tweet about Toyota occured on Tuesday
2. Most tweet about Suzuki occured on Friday
3. Most tweet about Daihatsu occured on Saturday

10. Time of
Conversation
Analysis
Quick Fact :
1. Toyota gets most retweet on Tuesday
2. Suzuki gets most retweet on Saturday
3. Daihatsu gets most retweet on Sunday

11. DaihatsuInd SuzukiIndonesia ToyotaID
# of POST # of RT # of POST # of RT # of POST # of RT
12 AM 3 0 0 0 0 0
1 AM 5 4 0 0 0 0
2 AM 3 0 1 0 3 3
3 AM 14 2 0 0 0 0
4 AM 22 22 8 6 0 0
5 AM 37 3 4 0 0 0
6 AM 48 1 0 0 1 0
7 AM 35 1 23 11 0 0
8 AM 111 7 2 5 0 0
9 AM 143 5 48 2 0 0
10 AM 288 7 160 80 0 0
11 AM 174 4 89 7 0 0
12 PM 240 9 128 19 0 0
1 PM 164 4 60 3 40 5
2 PM 423 12 332 19 2215 260
3 PM 383 12 238 16 677 67
4 PM 145 5 771 25 17 1
5 PM 90 17 194 290 88 20
6 PM 44 1 60 0 58 0
7 PM 25 1 110 0 0 0
8 PM 65 2 52 0 0 0
9 PM 36 1 65 3 0 0
10 PM 89 2 0 0 0 0
11 PM 613 17 345 71 101 13
Explanation:
• Post Value (PV) : # of RT / #
of Post
• # of Post : Number of
Conversation
• # of RT : Number of
Retweeted Post

12. username ToyotaID suzukiindonesia daihatsuindonesia
Name ToyotaID Suzuki Indonesia Daihatsu Indonesia
Like_count 51585 25291 42042
Talking
About_count
1664 513 623
Percentage 3,2% 2% 1,5%
Quick Fact :
1. Toyota has the most number of fans,
followed by Daihatsu and Suzuki
2. Toyota has the highest percentage of talking
about this, followed by Suzuki and Daihatsu

13. Fans Page
statistic
Quick Fact :
Toyota has the highest average daily follower growth in
number : 136 new, with growth percentage : 0,26% per
day

14. Quick Fact :
1. Toyota gets most Like at 7 & 8 AM
2. Suzuki rarely gets Like on the status
3. Daihatsu gets most Like at 8 AM & 5 PM

15. Quick Fact :
1. Toyota gets most Comment at 8 AM
2. Suzuki rarely gets Comment on the status
3. Daihatsu gets most Comment at 7 AM & 5 PM

16. Quick Fact :
1. Toyota gets most Like on Friday
2. Suzuki rarely gets Like on the status
3. Daihatsu gets most Like on Tuesday

17. Quick Fact :
1. Toyota gets most Comment on Monday & Friday
2. Suzuki rarely gets Comment on the status
3. Daihatsu gets most Comment on Tuesday & Thusday

18. Post like
by date
Quick Fact :
1. Toyota gets most Like on March March 2nd,
2012
2. Suzuki rarely gets Like on the status
3. Daihatsu gets most Like on March 6th, 2012

19. Post
comments
by date
Quick Fact :
1. Toyota gets most Comment on March 2nd & 5th, 2012
2. Suzuki rarely gets Like on the status
3. Daihatsu gets most Like on Feb 28th & March 1st, 2012

20. Talking
About post
by type
Quick Fact :
1. Most favorable interaction on Toyota is
Status
2. Most favorable interaction on Suzuki is
Link
3. Daihatsu gets higher talking about than
Toyota

21. Note : Periode 24 Februari 2012 – 10 Maret 2012
Quick Fact :
1. Average response time for fans is more than
4 hours
2. Suzuki never response their fans

22. Social media has changed the communication between
brand and consumer. Nowadays communications are two
ways communication and horizontally. The consumer's
perception over your product is determined by other
consumer's experience sharing about the product, not
determined by your promotion material and advertising
anymore. MediaWave is the first Social Media Monitoring &
Analytics Platform in Indonesia. MediaWave helps you to
observe and measures the consumer perception upon your
brand in Social Media.
We provide you the most valuable insight directly from
consumer voice
Find more about us at www.mediawave.biz
Contact us :
- contact@mediawave.co.id / @mediawave_id
- yose@mediawave.co.id / @yoseazka
- erik@mediawave.co.id / @erikpalupi
- dwi@mediawave.co.id / @dwiwahyono

23. Thank you