Brand Digital Asset Analysis (Facebook FansPage & Twitter)

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It's not only about fans and follower number. Interaction and Engagement rate are important key for brand facebook and twitter account. Understand your fans/follower can help you maximize your account. You can monitor your competitor too!

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Brand Digital Asset Analysis (Facebook FansPage & Twitter)

  1. 1. It’s not only about fans & follower number!Brand Official Facebook Fans Page & Twitter Account Interaction & Engagement Analysis
  2. 2. Our Method1. Tacking & Analyzing 3 official Twitter & Facebook automotive brand accounts in Indonesia; Toyota, Suzuki, Daihatsu2. Catch the last 3200 twitter conversations for the following attributes :* Analyze by date of conversation, time of conversation, Follower, location andnumber of re-tweeted post3. Catch in 2 weeks period of Facebook conversations for the following attributes :* Analyze by date of conversation, time of conversation, Like, Comment andResponse Time•Analyze qualilatively from the social media data.Disclaimer : All analysis conduct without administrator access
  3. 3. research
  4. 4. ToyotaID SuzukiIndonesia DaihatsuInd Date of Account 2009-08-10 2010-11-12 2009-11-02 03:32:42 Creation 01:59:50 09:41:43Number of Followers 29.115 14.488 2.867 Number of Unique 26.922 12.295 674 Followers% of Real Followers 92% 85% 24% Number of Friends 22.767 63 23 Number of Posted 14.449 2690 4.070 Status Peer Index 26 22 22 Quick Fact : 1. Toyota & Suzuki have high percentage of unique follower, strong indicator that they are the true brand loyalist 2. Suzuki and Daihatsu have fewer friends, could indicates : - They didn’t do much direct conversation with followers - They didn’t do follow back activity 3. Based on peer index, they are fairly low level of engagement
  5. 5. Followerstatistic Quick Fact : Toyota has the highest average daily follower growth in number : 23 new, but in percentage Daihatsu is the highest : 0,4% per day
  6. 6. analysisQuick Fact :1. Most of the follower comes from Jakarta, followed by Bandung, Surabaya, Yogyakarta and the rest of the city2. Daihatsu does not have many follower outside of Jakarta
  7. 7. Quick Fact : 1. Most tweet about Toyota occured at 2 PM 2. Most tweet about Suzuki occured at 4 PM 3. Most tweet about Daihatsu occured at 11PM Time ofConversation Analysis
  8. 8. Quick Fact : 1. Toyota gets most retweet at 2 PM 2. Suzuki gets most retweet at 5 PM PM 3. Daihatsu gets most retweet at 4 AM Time ofConversation Analysis
  9. 9. Quick Fact :1. Most tweet about Toyota occured on Tuesday2. Most tweet about Suzuki occured on Friday3. Most tweet about Daihatsu occured on Saturday Time of Conversation Analysis
  10. 10. Quick Fact : 1. Toyota gets most retweet on Tuesday 2. Suzuki gets most retweet on Saturday 3. Daihatsu gets most retweet on Sunday Time ofConversation Analysis
  11. 11. DaihatsuInd SuzukiIndonesia ToyotaID # of POST # of RT # of POST # of RT # of POST # of RT12 AM 3 0 0 0 0 01 AM 5 4 0 0 0 02 AM 3 0 1 0 3 33 AM 14 2 0 0 0 04 AM 22 22 8 6 0 05 AM 37 3 4 0 0 06 AM 48 1 0 0 1 07 AM 35 1 23 11 0 08 AM 111 7 2 5 0 09 AM 143 5 48 2 0 010 AM 288 7 160 80 0 0 Explanation:11 AM 174 4 89 7 0 0 • Post Value (PV) : # of RT / #12 PM 240 9 128 19 0 0 of Post1 PM 164 4 60 3 40 5 • # of Post : Number of2 PM 423 12 332 19 2215 260 Conversation3 PM 383 12 238 16 677 67 • # of RT : Number of4 PM 145 5 771 25 17 1 Retweeted Post5 PM 90 17 194 290 88 206 PM 44 1 60 0 58 07 PM 25 1 110 0 0 08 PM 65 2 52 0 0 09 PM 36 1 65 3 0 010 PM 89 2 0 0 0 011 PM 613 17 345 71 101 13
  12. 12. username ToyotaID suzukiindonesia daihatsuindonesia Name ToyotaID Suzuki Indonesia Daihatsu IndonesiaLike_count 51585 25291 42042 Talking 1664 513 623About_countPercentage 3,2% 2% 1,5% Quick Fact : 1. Toyota has the most number of fans, followed by Daihatsu and Suzuki 2. Toyota has the highest percentage of talking about this, followed by Suzuki and Daihatsu
  13. 13. Quick Fact : Toyota has the highest average daily follower growth in number : 136 new, with growth percentage : 0,26% per day Fans Page statistic
  14. 14. Quick Fact :1. Toyota gets most Like at 7 & 8 AM2. Suzuki rarely gets Like on the status3. Daihatsu gets most Like at 8 AM & 5 PM
  15. 15. Quick Fact :1. Toyota gets most Comment at 8 AM2. Suzuki rarely gets Comment on the status3. Daihatsu gets most Comment at 7 AM & 5 PM
  16. 16. Quick Fact :1. Toyota gets most Like on Friday2. Suzuki rarely gets Like on the status3. Daihatsu gets most Like on Tuesday
  17. 17. Quick Fact :1. Toyota gets most Comment on Monday & Friday2. Suzuki rarely gets Comment on the status3. Daihatsu gets most Comment on Tuesday & Thusday
  18. 18. Quick Fact :1. Toyota gets most Like on March March 2nd, 2012 Post like2. Suzuki rarely gets Like on the status3. Daihatsu gets most Like on March 6th, 2012 by date
  19. 19. Quick Fact : Post1. Toyota gets most Comment on March 2nd & 5th, 20122. Suzuki rarely gets Like on the status comments3. Daihatsu gets most Like on Feb 28th & March 1st, 2012 by date
  20. 20. Quick Fact : 1. Most favorable interaction on Toyota is Status 2. Most favorable interaction on Suzuki isTalking Link 3. Daihatsu gets higher talking about thanAbout post Toyotaby type
  21. 21. Note : Periode 24 Februari 2012 – 10 Maret 2012 Quick Fact : 1. Average response time for fans is more than 4 hours 2. Suzuki never response their fans
  22. 22. Social media has changed the communication betweenbrand and consumer. Nowadays communications are twoways communication and horizontally. The consumersperception over your product is determined by otherconsumers experience sharing about the product, notdetermined by your promotion material and advertisinganymore. MediaWave is the first Social Media Monitoring &Analytics Platform in Indonesia. MediaWave helps you toobserve and measures the consumer perception upon yourbrand in Social Media.We provide you the most valuable insight directly fromconsumer voiceFind more about us at www.mediawave.bizContact us :- contact@mediawave.co.id / @mediawave_id- yose@mediawave.co.id / @yoseazka- erik@mediawave.co.id / @erikpalupi- dwi@mediawave.co.id / @dwiwahyono
  23. 23. Thank you

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