1. HOW DID WE
ATTRACT/ADDRESS
OUR AUDIENCE
Thursday, March 21, 13

2. Our Target Audience
Because our media product falls under a sub genre it is not as broad as one that falls
under a single genre. Therefore it is going to appeal to a specific target audience.
Our genre (crime/gangster) is one that will appeal mainly to a male audience. This is
because the nature of this genre includes certain themes and symbols that are
associated with or may appeal more too men, such as, violence, weapons, drugs,
women, power etc.
Furthermore due to our unique take on the genre, by making the plot more
suspenseful we have tried to include some thriller aspects in order to appeal to a
wider audience.
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3. How Did We Engage With
Our Target Audience
We engage with our target audience through a number of ways. Firstly, our film is one that will only appeal to a
male audience.
The way that we have constructed the tone of our media production is of particular significance when looking at
how we have engaged with our target audience. We begin our film by setting a very mundane and everyday tone
through our characters actions.
This was intentional to set up a false sense of security for the audience so they are almost board by the time the
bloody suit is reviled and the tone of the film changes.
The three images above are screen shots from our film. This is the most significant scene in our media product
because it is where the film takes a left turn and a new atmosphere in established not only through what is visually
shown but through the gradually increasing non diegetic music.
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4. Constructing Our
Character
Most lead characters in crime gangster films though they are not always likable they do manage to get there
target audience to idealize them to some extent.
This is because they glamorize taboo subjects such as drug taking, prostitution, gambling etc as well as make life
look so easy by showing off there wealth through houses, cars, cloths, etc as well as dictate there own life.
According to the male stereotype, to some extent, these are all things that men want to see in films and or want in
there own lives.
The target audience also want the lead to be very appealing to women so that when the target audience idolize
with the lead they also have that same appeal.
In keeping with trying to make our film as
authentic as possible, we wanted our lead
to have the same appeal.
To start with, we dressed our lead in a
smart suit as a way to show class as well
as wealth.
Furthermore the location is also to show
wealth as well as get our target audience
to wish they lived there.
There are also moments in the film when
we can see a quantity of cash and and
jewelry. These are just symbols of
excessive wealth.
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5. Soundtrack
We wanted to make our soundtrack as authentic as possible. Like all genres, crime gangster has a very specific
soundtrack which in itself contributes to constructing the genre.
When looking at crime gangster soundtracks there are two different types. In films such as The Godfather there is
theme music and character theme. The famous Godfather theme was composed by Nina Rota purely for the film.
Similarly, Ennio Morricone composed the entire soundtrack for Once Upon A Time In America.
This is a completely different style compared to the soundtracks featured in Tarentino’s films. He uses very
contemporary well know music and applies it to a scene or character to create its own theme.
A famous example of this would be in Reservoir Dogs where Mr. Blonde cuts a mans ear off accompanied by
“Stuck in the middle with you” by Stealers Wheels. This scene arguably wouldn’t be so shocking if it did not
feature the song.
Here is the
theme from The
Godfather and
the scene from
Reservoir Dogs
When it came to our film we took some aspects of the stereotypical crime gangster soundtrack into consideration
but due to our unique take on the story we thought it seemed appropriate to have our own take on the soundtrack.
We chose to use songs from other artists rather that compose our own.
Our first track is influence by a traditional crime gangster soundtrack. Its happy upbeat tone also help construct a
friendly neighborhood. This track would begin non diegetic but when our lead exits the car it becomes diegetic
and coming from the car radio. This song then continues to play at the same volume level even know the car
drives of and our lead is walking towards the house. Once he enters, the sound of the door closing behind him
ends the happy upbeat. We then chose to use a different song to construct a darker tone. In doing this a new
atmosphere is established for the audience before there is anything visually there to establish it. The song we
decided to use was quite unconventional because it is electronic and quite disorientating. This is where it
contributes to the thriller aspect of our film.
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6. Camera Angles
In terms of camera angles we did not use anything too unconventional. However we did use some
techniques to engage our target audience.
For example, in the scene where our lead opens the bag, at one point we are positioned from inside the
bag.
Worms eye view (extreme low angle)
Wide Angle
The significance of this shot in relation to engaging the audience, is that our lead is positioned at a high angle
and the audience is positioned in a low angle, Therefore making our lead appear intimidating and superior.
The audience are also positioned as the bloody suit to further show that he is a dangerous character.
These are another scenes
where we
are positioned at a low
angle. All
of these significant angles
come
after he has entered his
house and
his character changes
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7. Feedback
http://www.surveymonkey.com/s/F7677MS
Thursday, March 21, 13