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AS Media Studies
G321 Foundation Production
        Evaluation
      Daisy Nicholls
Question one- In what way does your media product
use, develop or challenge forms and conventions of real
                   media products?
Titles:




                          What we are trying to show the audience is that our
                              films going to be a social realist drama genre.
                           We have gone for the monochrome look throughout
                            our titles as that gives it an edgy/dark look. Our
                          titles are sharp edged and bold, like they are almost
                               shouting at you- which we made in a graffiti
                          maker, we thought this was appropriate because the
                           graffiti is present in a lot of films to do with social
                           realist, as they are usually shot on estates that are
                                run down or based in naturalistic scenery.
•This is our opening shot
Use of Flashforward:                             to our film opening. We
                                                   started with a flash
                                                forward so that this will
                                                 have the effect where it
                                               will draw the audience in
                                               to watching the rest of the
                                                           film.
                                                  •We went for the more
                                                 dramatic image for the
                                               flash forward opening, so
                                                 that the audience know
                                                 straight away that this
                                                   film is dealing with
                                                      serious issues.


              Inspiration
              American beauty was our inspiration
              as it is a drama that is set in the
              present, which also begins with a
              flash-forward, which gives us an idea
              of the story genre and story line that we
              will be faced with.
Mise en scene:

  •For our film opening we
used very naturalistic/basic
        Mise en scene.
• As our film genre is social
 realist, we decided to set in
in basic settings as it would
make it more realistic to real
        life scenarios.


         This shows our
                                 Inspiration
    naturalistic interior to     For our inspiration we used the film train spotting,
  our film opening, showing      as that uses very naturalistic mise en scene and also
                                 run down rough areas. We used our inspiration to
     it is not a glamorous       shoot in poles lane as that is quite rough and scummy
   location and it is just a     looking, as we used an ordinary house to not
                                 symbolise ‘glam’.
     normal basic house.
Use of Sound:
Our Music we ended up using is called
‘The Third Place’, we chose this because it
gave an edgy feel to our film opening,
which created a high amount of suspense
and tension to our audience.
Originally we filmed Bethan singing ‘ The
A team’ by Ed Sheran, After converting it
into our video we realised that this music
was not suitable, as it was to up beat. And
also was sung a little flat at times.
Therefore we come across this soundtrack
which we thought was appropriate in
building tension.
Question Two – How does your media product
        represent certain social groups? Explain who your
Characterisation of Poppy: main characters are.
                                                 For our characterisation we wanted
                                                 to go for lower class and rough
                                                 looking. As the main character is a
                                                 prostitute our main focus was on her,
                                                 making her look like a stereotypical
                                                 prostitute ,wearing revealing clothes
                                                 and keeping to black and white
                                                 colours.
                                                Sympathise - We aim for the audience to sympathise
                                                with Poppy as she is the victim. We did this by Poppy
                                                being the only voiceover and not having the murderer
                                                speak at all, to get the audience on her side.


                                                                        ‘Pretty women’ however
                                                                        was completely opposite
                                                                        to our idea of a
                                                                        stereotypical prostitute.
                                                                        Julia Roberts is made up
                                                                        to be a very Hollywood
                                                                        view of what prostitutes
                                                                        look like, and this was
   Inspiration                                                          not the route we wanted
   For our inspiration we used ‘ London to                              to go down. We wanted
   Brighton’. We thought this was a very                                the more run down, lower
                                                                        class look.
   appropriate film to look at, as Kelly is a
   very stereotypical prostitute, who looks
   rough and very lower class .We used very
   similar clothing style to her.
Characterisation of the murderer:
                                      For the characterisation of the
                                      murderer, we wanted to give
                                      him the lower class/rough
                                      look.
                                      We achieved this by giving
                                      him the hoodie, the cap and
                                      also the cigarette to empathise
                                      the ‘bad’ look.




Inspiration: Our inspiration for the characterisation of the murderer was inspired by London to Brighton’s Derek.
He is the powerful character in the film and is the pimp and has control over the prostitutes. We used him as our
inspiration because Harry has control over Poppy and is the bad guy in our film opening.
Question Three – What kind of media
                   institution might distribute your media
                              product and why?
                                            If a film distribution company was to back our film, I think
                                            that Channel 4 films would put fundraising into our film and
                                            show it on their channel. I feel this because Channel four do
                                            films similar to ours in genres being social realist and serious
                                            dramas.


                               Our film would be entitled to The national
                               Lottery funding by first light, which give   This is England 86’ is a channel four series
                               money to first starter film companies that   production which is similar to our film opening,
have just started out in Film making. As we are British and                 in ways being that it is a social realist drama
filmed in Britain, with a British director, this also entitles us           which deals with serious issues.
to funding from the Lottery.



Art house Cinema – If our film was to be
screened in cinemas, I feel that it would be
exhibited in art house cinema as it has the
absence of Special effects, upbeat storylines
and famous actors, which draw people into
going into multiplex cinemas. Our film is
independent and low budget, therefore would
be shown in Local art house cinemas.
Question four-Who would be the
                  audience for your product?
                                    Classification-The age rating for our film would be a 15.
                                    We decided this because of the drug and sex content it holds,
                                    and also the appearance of violence throughout our film
                                    opening. Which would not be suitable for under 15’s.

                                                                            Target Gender -Our film opening would be
                                                                        targeted at both genders, due to the social realist
                                                                         genre, that deals with serious issues that would
                                                                            grip both male and females. Although the
                                                                          genders may have different views of the films
                                                                            storyline, i.e. who to sympathise with etc.
                                                                         I think the event that people would go to watch
                                                                        this would maybe be a date or a girls/boys night
                                                                                                 out.




 The main audience to be attracted to watch our
     film would be people who have previously
 watched social realist dramas, such as London
 to Brighton, Shifty and Trainspotting, As these
  films all involve content unsuitable for under
        15’s as it involves a high level of sex,
crime/violence and drugs. These three films also
      deal with serious issues which are hard
 watching, just like our film Honeybear, it deals
                  with serious issues.
Question five – How did you
attract/address your audience?
                        Music – Our music has a big effect on the mood and
                        feelings of the viewers. The tense and suspicious
                        atmosphere the music creates makes the viewers feel on the
                        edge and grips them into the film, as the music clearly
                        insinuates something bad is coming up.




     Emotional Appeal – Our film opening has emotional appeal to the audience, due to
     the fact that it deals with serious issues that involve a hard hit to the audience. This
     makes it emotional to the audience because of the serious issues it deals with, causes
     them to sympathise with various characters and to engage with what they are
     feeling.




          Camera Style – In our film we have used handheld cameras, to make it seem more
          realistic and to create more tension and suspense.
          We got our inspiration from Paranormal activity, as they have used handheld
          cameras throughout all three of their films, and have successfully created thrills
          and tension throughout.
Question six -What technical skills have you learnt and
    how has your understanding of the film production
     developed during the process of constructing this
Blogging                product?
Since the start of our film production, we have
all learnt how to blog about our updates on the
production and everything that is happening
with them. Involving pictures, comments, posts,
videos, hyperlinks and animatics.

•I have learnt how firstly to create a blog, we
used www.blogger.com as it is simple and easy
to use and create a blog.
•I also learnt to upload photographs from our
production onto the blog. These photographs
include pictures that we took on set shooting and
photographs of pieces of important paper that
                                                    •We have also learnt how to upload videos and
everybody in the group need to see.
                                                    slide share PowerPoint's. On our blogs we
• Every time we did something to do with our
                                                    have our first and second cuts of our film
production, we done an update on our
                                                    opening and also title research PowerPoint
individual blogs. Whether it being things such
                                                    using a slide share software.
as; music choice to evaluations of our shoots.
                                                    • Another thing we have learnt to do is to put
• We also learnt how to upload animatics. By
                                                    hyperlinks on our blogs to film extracts. We use
using these it helps give a good portrayal of
                                                    these because then it gives more of an idea of
what happened on our shoots as we are showing
                                                    the inspiration we have used and included in
a huge range of photographs.
                                                    our film opening.
Camera Skills                                         Since starting the production I have learnt how
                                                      to use the handheld cameras properly. This is
                                                      because we used a handheld camera throughout
                                                      the production and we used our inspiration
                                                      from paranormal activity sequel films.
                                                      •I have learnt how to use the zoom on the
                                                      camera’s and correct camera angles. We learnt
                                                      properly what camera angles proper names are,
                                                      how to indentify them and what correct way
                                                      there is to use them when shooting a shot. We
•I also learnt how to use the boom microphone
                                                      bared the camera angles in mind when
when doing our production, as some of our
                                                      shooting our production.
filming involved sound, therefore we wanted it to
                                                      •We also learnt how to upload our videos from
be clear, so we added the boom microphone into
                                                      the camera. At first I felt nervous when having
the slot on the camera. This involved me holding
                                                      to do this part, as I was never quite sure how to
the camera on the boom pole as close to the
                                                      actually do it and needed help. But eventually I
subject as I could without getting it in shot. This
                                                      managed to learn how to do it, it involves the
then enabled us to get clear and loud speech in
                                                      black mains lead with the number that matches
our production.
                                                      up to the camera, and also the usb lead to
Our Camera Shots                                      upload them onto the computer ready to edit.




 Extreme close up                   Long shot                         Medium Close Up
For our production, Premier was a big part of it, as it was our
Editing                   editing software we used to put our video together and what we
                                           used to tweak our production.




• Premier was the hardest thing for me        your documents to find the attachments wanted. This
whilst doing our production. I found          then goes into your imports at the left hand side of
editing the hardest part as I found premier   Premier.
very complicated, and that there was a lot    • We also learnt how to do special effects in our
to remember which I struggled with quite a    production, by using things such as cross fades and
bit and needed more guidance on. Only         fade to black to make it look more visually interesting.
towards the end of the making I got the       •In our productions we also used captions to add the
hang of things.                               names of the actors, directors and myself and
• We learnt how to import still images into   Shaunagh’s name and candidate numbers. This was
the editing line and also how to edit in      simple and easily done, once adding the captions you
sounds. You do this in the same way by        added it into the editing line and then they will appear
going onto file- import and then going onto   in your production.
In the time we have been making our films,
 Understanding of                                   I think we all learnt the importance of
 how films are made                                 who is involved in making films and all of
                                                    the other parts that go into the making
                                                    and preparation of the film.
                                  Director – They control a film's artistic and dramatic aspects, while guiding
                                  the technical crew and actors. Whilst going through the production of our
                                  film, we learnt the importance of the directors job. As once we shot in poles
                                  lane without our director present, this didn’t turn out well as then we found
                                  out we did things wrong; due to not having our director present to direct us.
                                  We learnt from our mistakes after this shoot, and continued our filming and
Importance of location- We learnt made sure that every time we had our director Nicola present with us.
that our locations were of
importance in our film, as the mise     Production – When we first started
en scene is the atmosphere creator.     producing our film, we all did a storyboard
Such as poles lane creates a sense of   of our idea as a group and then photocopied
eeriness, and Poppy's bedroom mise      it so we all had a copy. This included the
en scene creates the atmosphere of      shots, the camera angles and what the actor/
dark and gloom, which gives the         actress has to do in the shot. This helped us
sense of something being wrong and      because when it come to actually shooting it
portrays tension to the audience.       we knew exactly what we was doing, which
                                        saved us time in the long run. It also
                                        involved the time we shot
                                 Planning/Organisation - Planning and organisation is a key importance
                                 when producing a film. Therefore we created a call sheet at every shoot we
                                 went on, this involved contact numbers for everybody, times of meeting/where
                                 and what each member of the group has to bring along to include in the film
                                 – props, camera equipment etc. We also involved health and safety, such as
                                 making sure there is no trailing leads, obstructing doorways and suitable
                                 shoes and clothing for all weather conditions.
Question seven –Looking back at your preliminary task,
what do you feel you have learnt in the progression from it to
                     the main product?
                                   Organisation – I feel that our organisation from when we did our
                                   preliminary has progressed whilst doing our production as I have
                                   learnt the importance of planning. Although we did a storyboard
                                   so we knew exactly what we was doing when filming, we didn’t do
                                   a call sheet, therefor it made it a bit unorganised as we wasn’t sure
                                   of what we needed to bring prop wise etc. To avoid pitfalls when
                                   doing our production, we made our storyboard a lot more detailed
                                   with timings and camera angles and used a detailed call sheet
                                   which informed the group exactly everything we all needed to
                                   know. This taught me that the planning of the production was very
                                   important to our success.

What we learnt from the Preliminary task and     Editing – Since doing our preliminary task I feel
kept in mind for coursework -                    that I have gained more confidence on using
In our preliminary task we made a few            premier software to edit our production. Before now
mistakes which we wasn’t happy with.             I have never used premier and now I feel that I have
•Eye line match did not look correct             basic knowledge on the tools on the software. Such
•Match on action was not right                   as using the razor tool to cut off bits of unwanted
•180 degree rule was not obtained                video shots. When doing the preliminary task I feel
Therefore when doing our honeybear film          that I struggled a lot using premier and relied a lot
production we made sure we did not repeat        on my group to do most of the editing, as I didn’t
these mistakes, as they had a big influence on   feel confident enough to put our groups work into
our first task.                                  my hands.

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Daisy Nicholls Coursework Evaluation

  • 1. AS Media Studies G321 Foundation Production Evaluation Daisy Nicholls
  • 2. Question one- In what way does your media product use, develop or challenge forms and conventions of real media products? Titles: What we are trying to show the audience is that our films going to be a social realist drama genre. We have gone for the monochrome look throughout our titles as that gives it an edgy/dark look. Our titles are sharp edged and bold, like they are almost shouting at you- which we made in a graffiti maker, we thought this was appropriate because the graffiti is present in a lot of films to do with social realist, as they are usually shot on estates that are run down or based in naturalistic scenery.
  • 3. •This is our opening shot Use of Flashforward: to our film opening. We started with a flash forward so that this will have the effect where it will draw the audience in to watching the rest of the film. •We went for the more dramatic image for the flash forward opening, so that the audience know straight away that this film is dealing with serious issues. Inspiration American beauty was our inspiration as it is a drama that is set in the present, which also begins with a flash-forward, which gives us an idea of the story genre and story line that we will be faced with.
  • 4. Mise en scene: •For our film opening we used very naturalistic/basic Mise en scene. • As our film genre is social realist, we decided to set in in basic settings as it would make it more realistic to real life scenarios. This shows our Inspiration naturalistic interior to For our inspiration we used the film train spotting, our film opening, showing as that uses very naturalistic mise en scene and also run down rough areas. We used our inspiration to it is not a glamorous shoot in poles lane as that is quite rough and scummy location and it is just a looking, as we used an ordinary house to not symbolise ‘glam’. normal basic house.
  • 5. Use of Sound: Our Music we ended up using is called ‘The Third Place’, we chose this because it gave an edgy feel to our film opening, which created a high amount of suspense and tension to our audience. Originally we filmed Bethan singing ‘ The A team’ by Ed Sheran, After converting it into our video we realised that this music was not suitable, as it was to up beat. And also was sung a little flat at times. Therefore we come across this soundtrack which we thought was appropriate in building tension.
  • 6. Question Two – How does your media product represent certain social groups? Explain who your Characterisation of Poppy: main characters are. For our characterisation we wanted to go for lower class and rough looking. As the main character is a prostitute our main focus was on her, making her look like a stereotypical prostitute ,wearing revealing clothes and keeping to black and white colours. Sympathise - We aim for the audience to sympathise with Poppy as she is the victim. We did this by Poppy being the only voiceover and not having the murderer speak at all, to get the audience on her side. ‘Pretty women’ however was completely opposite to our idea of a stereotypical prostitute. Julia Roberts is made up to be a very Hollywood view of what prostitutes look like, and this was Inspiration not the route we wanted For our inspiration we used ‘ London to to go down. We wanted Brighton’. We thought this was a very the more run down, lower class look. appropriate film to look at, as Kelly is a very stereotypical prostitute, who looks rough and very lower class .We used very similar clothing style to her.
  • 7. Characterisation of the murderer: For the characterisation of the murderer, we wanted to give him the lower class/rough look. We achieved this by giving him the hoodie, the cap and also the cigarette to empathise the ‘bad’ look. Inspiration: Our inspiration for the characterisation of the murderer was inspired by London to Brighton’s Derek. He is the powerful character in the film and is the pimp and has control over the prostitutes. We used him as our inspiration because Harry has control over Poppy and is the bad guy in our film opening.
  • 8. Question Three – What kind of media institution might distribute your media product and why? If a film distribution company was to back our film, I think that Channel 4 films would put fundraising into our film and show it on their channel. I feel this because Channel four do films similar to ours in genres being social realist and serious dramas. Our film would be entitled to The national Lottery funding by first light, which give This is England 86’ is a channel four series money to first starter film companies that production which is similar to our film opening, have just started out in Film making. As we are British and in ways being that it is a social realist drama filmed in Britain, with a British director, this also entitles us which deals with serious issues. to funding from the Lottery. Art house Cinema – If our film was to be screened in cinemas, I feel that it would be exhibited in art house cinema as it has the absence of Special effects, upbeat storylines and famous actors, which draw people into going into multiplex cinemas. Our film is independent and low budget, therefore would be shown in Local art house cinemas.
  • 9. Question four-Who would be the audience for your product? Classification-The age rating for our film would be a 15. We decided this because of the drug and sex content it holds, and also the appearance of violence throughout our film opening. Which would not be suitable for under 15’s. Target Gender -Our film opening would be targeted at both genders, due to the social realist genre, that deals with serious issues that would grip both male and females. Although the genders may have different views of the films storyline, i.e. who to sympathise with etc. I think the event that people would go to watch this would maybe be a date or a girls/boys night out. The main audience to be attracted to watch our film would be people who have previously watched social realist dramas, such as London to Brighton, Shifty and Trainspotting, As these films all involve content unsuitable for under 15’s as it involves a high level of sex, crime/violence and drugs. These three films also deal with serious issues which are hard watching, just like our film Honeybear, it deals with serious issues.
  • 10. Question five – How did you attract/address your audience? Music – Our music has a big effect on the mood and feelings of the viewers. The tense and suspicious atmosphere the music creates makes the viewers feel on the edge and grips them into the film, as the music clearly insinuates something bad is coming up. Emotional Appeal – Our film opening has emotional appeal to the audience, due to the fact that it deals with serious issues that involve a hard hit to the audience. This makes it emotional to the audience because of the serious issues it deals with, causes them to sympathise with various characters and to engage with what they are feeling. Camera Style – In our film we have used handheld cameras, to make it seem more realistic and to create more tension and suspense. We got our inspiration from Paranormal activity, as they have used handheld cameras throughout all three of their films, and have successfully created thrills and tension throughout.
  • 11. Question six -What technical skills have you learnt and how has your understanding of the film production developed during the process of constructing this Blogging product? Since the start of our film production, we have all learnt how to blog about our updates on the production and everything that is happening with them. Involving pictures, comments, posts, videos, hyperlinks and animatics. •I have learnt how firstly to create a blog, we used www.blogger.com as it is simple and easy to use and create a blog. •I also learnt to upload photographs from our production onto the blog. These photographs include pictures that we took on set shooting and photographs of pieces of important paper that •We have also learnt how to upload videos and everybody in the group need to see. slide share PowerPoint's. On our blogs we • Every time we did something to do with our have our first and second cuts of our film production, we done an update on our opening and also title research PowerPoint individual blogs. Whether it being things such using a slide share software. as; music choice to evaluations of our shoots. • Another thing we have learnt to do is to put • We also learnt how to upload animatics. By hyperlinks on our blogs to film extracts. We use using these it helps give a good portrayal of these because then it gives more of an idea of what happened on our shoots as we are showing the inspiration we have used and included in a huge range of photographs. our film opening.
  • 12. Camera Skills Since starting the production I have learnt how to use the handheld cameras properly. This is because we used a handheld camera throughout the production and we used our inspiration from paranormal activity sequel films. •I have learnt how to use the zoom on the camera’s and correct camera angles. We learnt properly what camera angles proper names are, how to indentify them and what correct way there is to use them when shooting a shot. We •I also learnt how to use the boom microphone bared the camera angles in mind when when doing our production, as some of our shooting our production. filming involved sound, therefore we wanted it to •We also learnt how to upload our videos from be clear, so we added the boom microphone into the camera. At first I felt nervous when having the slot on the camera. This involved me holding to do this part, as I was never quite sure how to the camera on the boom pole as close to the actually do it and needed help. But eventually I subject as I could without getting it in shot. This managed to learn how to do it, it involves the then enabled us to get clear and loud speech in black mains lead with the number that matches our production. up to the camera, and also the usb lead to Our Camera Shots upload them onto the computer ready to edit. Extreme close up Long shot Medium Close Up
  • 13. For our production, Premier was a big part of it, as it was our Editing editing software we used to put our video together and what we used to tweak our production. • Premier was the hardest thing for me your documents to find the attachments wanted. This whilst doing our production. I found then goes into your imports at the left hand side of editing the hardest part as I found premier Premier. very complicated, and that there was a lot • We also learnt how to do special effects in our to remember which I struggled with quite a production, by using things such as cross fades and bit and needed more guidance on. Only fade to black to make it look more visually interesting. towards the end of the making I got the •In our productions we also used captions to add the hang of things. names of the actors, directors and myself and • We learnt how to import still images into Shaunagh’s name and candidate numbers. This was the editing line and also how to edit in simple and easily done, once adding the captions you sounds. You do this in the same way by added it into the editing line and then they will appear going onto file- import and then going onto in your production.
  • 14. In the time we have been making our films, Understanding of I think we all learnt the importance of how films are made who is involved in making films and all of the other parts that go into the making and preparation of the film. Director – They control a film's artistic and dramatic aspects, while guiding the technical crew and actors. Whilst going through the production of our film, we learnt the importance of the directors job. As once we shot in poles lane without our director present, this didn’t turn out well as then we found out we did things wrong; due to not having our director present to direct us. We learnt from our mistakes after this shoot, and continued our filming and Importance of location- We learnt made sure that every time we had our director Nicola present with us. that our locations were of importance in our film, as the mise Production – When we first started en scene is the atmosphere creator. producing our film, we all did a storyboard Such as poles lane creates a sense of of our idea as a group and then photocopied eeriness, and Poppy's bedroom mise it so we all had a copy. This included the en scene creates the atmosphere of shots, the camera angles and what the actor/ dark and gloom, which gives the actress has to do in the shot. This helped us sense of something being wrong and because when it come to actually shooting it portrays tension to the audience. we knew exactly what we was doing, which saved us time in the long run. It also involved the time we shot Planning/Organisation - Planning and organisation is a key importance when producing a film. Therefore we created a call sheet at every shoot we went on, this involved contact numbers for everybody, times of meeting/where and what each member of the group has to bring along to include in the film – props, camera equipment etc. We also involved health and safety, such as making sure there is no trailing leads, obstructing doorways and suitable shoes and clothing for all weather conditions.
  • 15. Question seven –Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the main product? Organisation – I feel that our organisation from when we did our preliminary has progressed whilst doing our production as I have learnt the importance of planning. Although we did a storyboard so we knew exactly what we was doing when filming, we didn’t do a call sheet, therefor it made it a bit unorganised as we wasn’t sure of what we needed to bring prop wise etc. To avoid pitfalls when doing our production, we made our storyboard a lot more detailed with timings and camera angles and used a detailed call sheet which informed the group exactly everything we all needed to know. This taught me that the planning of the production was very important to our success. What we learnt from the Preliminary task and Editing – Since doing our preliminary task I feel kept in mind for coursework - that I have gained more confidence on using In our preliminary task we made a few premier software to edit our production. Before now mistakes which we wasn’t happy with. I have never used premier and now I feel that I have •Eye line match did not look correct basic knowledge on the tools on the software. Such •Match on action was not right as using the razor tool to cut off bits of unwanted •180 degree rule was not obtained video shots. When doing the preliminary task I feel Therefore when doing our honeybear film that I struggled a lot using premier and relied a lot production we made sure we did not repeat on my group to do most of the editing, as I didn’t these mistakes, as they had a big influence on feel confident enough to put our groups work into our first task. my hands.