The document summarizes several key roles at a radio station. The program director determines the music, shows, and on-air personalities broadcast by the station. Disc jockeys and announcers play music, announce songs and events, host talk shows, and provide news updates. Producers help shape program content by finding guests, creating playlists, and suggesting on-air elements. Board operators manage broadcast transmission through computerized control boards. Commercial radio stations rely on account executives to sell advertising air time to generate revenue.

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By Ruthfa Begum

2. * The program director sets the radio station's
menu, determining what music, programs and
on-air talent the station broadcasts.
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3. * Radio stations rely on disc jockeys and
announcers as entertainers and informers. Disc
jockeys and announcers play music and
announce upcoming songs and show
lineups, station promotions and concerts -especially those their stations sponsor -- host
talk shows and provide news, weather, sports
and traffic reports.
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4. * Producers shape the content for radio
programs. They develop and decide topics, find
guests, prepare news stories and
features, create playlists and suggest on-air
skits and stunts; show hosts may collaborate
with producers and use them as on-air
sidekicks or contributors.
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5. * Board operators manage the transmission of
broadcasts. Control boards, run by
computers, determine the length of programs
and segments, and ensure that the station airs
commercials, public service
announcements, station or show
promotions, and other content when
scheduled.
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6. * Commercial radio stations rely on advertisers
for much of their revenue and profits. Account
executives sell air time and manage the
accounts of the advertisers.
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