I tend -- in my highly specialised line of work -- to concentrate on the channel, and not the content. My interest is mainly in the technology and psychology of social media marketing.
That said, here are a few things that I've picked up along the way...
10. “PINK COKE” POSTS PER HOUR OVER 144 HOURS
30
JOHN POSTS
25
AROUND NOW
AUSTIN POSTS
20
AROUND NOW
15
10
5
0
Oct 02 Oct 03 Oct 04 Oct 05 Oct 06 Oct 07 Oct 08
14. AGENCIES HAVE BEEN MAKING
CONTENT FOR 100 YEARS THAT
TARGETS INDIVIDUALS, BUT THE
SOCIAL WEB REQUIRES AD CREATIVE
BE RE-ENVISIONED FOR SHARING
AMONG GROUPS.
JONAH PERETTI
FOUNDER & CEO BUZZFEED
15. SOME TACTICAL OBSERVATIONS
LET SOCIAL MEDIA CUES DEFINE CONTENT
MAKE IT ABOUT THEM, NOT YOU
COMBINE SHARING WITH SELF-INTEREST
19. CLICKS ON 10 @HUFFINGTONPOST LINKS, 2011-09-05
iPhone 5
Twitter
Pixar
PRO TIP: iPad
TRY ADDING
+ TO SHORT Amazon
LINKS TO Teachers
SEE CLICK Cheney
DATA
Astronomy
Rick Perry
Mubarak
34. INNOVATIVE THUNDER:
PAY WITH A TWEET (2010)
Where we used to offer content or
value in return for an email address or a
like…
…we can now ask for a share or
endorsement to the users social
networks.
35. VOLKSWAGEN BRAZIL:
TWITTER ZOOM (2010)
VW hides tickets to Planeta Terra music
festival around city
Locations of the tickets marked on a
Google Map-powered campaign site
Zoom in by tweeting #foxatplanetaterra
Hashtag trends for 4 days
37. SOCIAL NORMS ARE WRAPPED
UP IN OUR SOCIAL NATURE
AND OUR NEED FOR
COMMUNITY. THEY ARE
USUALLY WARM AND FUZZY.
INSTANT PAYBACKS ARE NOT
REQUIRED
DAN ARIELY
BEHAVIOURAL ECONOMIST
38. ASOS: EXCLUSIVE SALE
PREVIEW (JUNE 2011)
ASOS creates a virtual queue to enter
their online Summer Sale.
Users can jump places in the queue by
recruiting their friends.
27K fans join queue on day 1
ASOS generate over 500K store visits