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Randall Lloyd - Facebook Advertising for Results and ROI

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Randall Lloyd - Facebook Advertising for Results and ROI

  1. 1.
  2. 2. Two Quick Tips:<br />Understanding audience reach<br />Segment with caution<br />
  3. 3. Greater Reach<br /> Understanding the algorithm to increase the reach to your estimated audience<br /><ul><li> High Frequency
  4. 4. Lower CTR
  5. 5. Cheaper CPC
  6. 6. Low Frequency
  7. 7. Higher CTR
  8. 8. Higher CPC</li></ul>1,000,000<br />Estimated audience<br />Bid “true value”<br />
  9. 9. Segment with caution<br />The problem: over-segmentation <br />The solution: sequential segmentation<br />

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