Randall Lloyd - Facebook Advertising for Results and ROI
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Randall Lloyd - Facebook Advertising for Results and ROI
- 2. Two Quick Tips: Understanding audience reach Segment with caution
- 4. Lower CTR
- 5. Cheaper CPC
- 7. Higher CTR
- 8. Higher CPC1,000,000 Estimated audience Bid “true value”
- 9. Segment with caution The problem: over-segmentation The solution: sequential segmentation
Editor's Notes
- Segment with caution, too many segments with a small budget can actually have a negative effect on the campaign potential. You should be aware that if you create 5,000 ads with a $10,000 monthly budget then you are not going to get any meaningful insight across all of the ads. Sequential campaigns. Start broad. Understand with precision. Drill down from there. Understand the nuances inside and out. Also helps with exhaustion. Keeps things fresh.