1. Rival gums
Extra
It was launched in 1984 as the company's first ever sugar free
product, and became one of the most popular brands of gum in the
United States within a few years. Extra is owned by Wrigley's. The
company was founded on April 1, 1891, originally selling products
such as soap and baking powder. In 1892, William Wrigley, Jr., the
company's founder, began packaging chewing gum with each can of
baking powder. The William Wrigley Jr. Company is a company
headquartered in the GIC (Global Innovation Centre) in United States,
Goose Island.
Wrigley’s extra is the name eat drink chew is the slogan they have
used comedy in the wanted poster. Its saying food is a crime to teeth
and the gum is police stopping the food the product is very visible at
the bottom of the poster.
The gum is called bazooka. This gum advert is using humour to say
that you can blow big strong bubbles because one he could not see
were he’s going and two he used it as an airbag so its strong wont

2. burst target audience is teenagers and kids. They have used pink and
green.