2. The company
Wrigley's was named after the first CEO William Wrigley
junior.
It was founded in 1891 in Chicago Illinois and has sold many
different products in the food processing market.
The company leads the way with chewing gum and food
knickknacks and confectionaries with a revenue of over
5 billion dollars and operates in over 180 countries with
factories in 140 countries with 16000 employees.
The company originally sold soap and baking
powder.
The Wrigley building
Chicago Illinois
3. TV advertising
The slogan that Wrigley's uses for their
extra gum is “eat drink chew extra”.
The slogan is used as their main
focus of the product is that it keeps
your teeth and breath fresh and
clean.
Their latest advert shows a
man breaking up with some
food that is supposed to be
lingering about in his mouth.
4. Print ads used by Wrigley
Blue to
represent
that
something is
cool and
calm
Picture of the
product so that
people knows
what it looks like
Picture of the
product also
making up
part of the
slogan
Part of the
slogan
showing
what it can
stop
Makes the
slogan look
like a
sequence,
you eat then
drink then
chew
Slogan saying that it
looks after your teeth
which Wrigley focus on
a lot as well as it being
cool and calm
product
Also using blue to make
you think that it is cold
and cool and refreshing
product
5. Ads
The ads that they use on the TV are usually funny with a
message that it can take care of your teeth.
The ads are usually aimed at all ages from teens and up for
both male and female but most of the ads feature a male
around the age of 35 with bright white teeth.
Their main image is being a cool calm product that everyone
needs to keep their teeth clean on the move as one of their
slogans is dental care on the move.
The product is scientifically proven that it cleans your teeth
but they don’t normal focus on that it is scientifically proven
they usually put it in small letters on the corner of the screen.
