We have created a consistent brand image for the R&B artist Naina across three marketing products - a music video, DVD cover, and ancillary texts. This branding portrays her as a young, sophisticated Asian female artist who is fashionable, successful, and independent. Elements like her styling, themes of love and success, urban locations in the video, and use of the color gold help maintain this cohesive image and effectively promote Naina's brand.
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