Presentation for the FATC UK event (Flex and the city in London). Keynote that introduced the day.

1. Flex: the leading RIA framework
Michaël CHAIZE | Flash Platform Evangelist
© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential.

2. Menu du jour
Why Rich Internet Applications ?
Why does it take so much time ?
Why the Adobe Flash Platform ?
Who invested in Flex ?
What happened in 2010 ?
What’s next ?
What happened to our soccer teams ?
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3. Introduction
Michaël Chaize
Flash Platform Evangelist
mchaize@adobe.com
My blog: www. RIAgora.com
@mchaize
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4. Why
Rich Internet Applications ?

5. What Are Intuitive User Experiences?
! E ective, E cient, Engaging, Easy to learn, Error free
! Personalized, responsive experiences across devices and channels
! Communication & collaboration in context
! Harmonization of backend processes and services
®
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6. Why Do Intuitive User Experiences Ma er?
Forrester
August 7, 2009
e State Of Enterprise IT Budgets: 2009
by Heidi Lo and Andrew Bartels
®
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7. RIA bene ts
Operating costs ?
- 6M calls
+ 19M€
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8. RIA bene ts
Operating costs ?
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9. RIA bene ts
Quality of process ?
From 4 weeks
to 4 minutes
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10. RIA bene ts
Retaining customers ?
Would you leave
this bank ?
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11. RIA bene ts
Di erentiate ?
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12. RIA bene ts
Workforce productivity ?
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13. Rich User Experiences: Opportunities for internal users
®
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14. Rich User Experiences: Opportunities for internal users
5 mins 20 secs
Increase productivity & improve decision making
®
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15. Why
does it take so much time ?

16. NATO
®
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17. NATO
®
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18. NATO
From a system-centric views to a user-centric applications.
®
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19. CLASSIC IT development cycle (system-centric apps) USERS
Business Services Presentation Design/Dev
Definition Delivery
layer exposure Layer iterations
Long and painful development cycles.
User is involved at the end of the process.
The presentation steps start after backend steps.
60% of IT applications fail because of poor user adoption.
OPTIMIZED RIA development cycle (user-centric apps)
Business Services
USERS
layer exposure
Design/Users Delivery
Definition USERS
iterations
Design/Dev Presentation
iterations Layer Up to 50% faster
Minimize iterations
Roles: design, business layer, presentation layer Successful deliveries
Functional and technical specifications from the design
Guarantee user adoption

20. Why
the Adobe Flash Platform ?

21. Applications are beginning adapt to context
> >
RIA Cloud Devices
©2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential.
Adobe Systems Inc.| FOTB2009

22. PRESENTATION LAYER
APPLICATION SERVER
DATA

23. e Flash Platform is the leading solution for rapidly building RIAs
Multiscreen
Content and Applications
TOOLS FRAMEWORK SERVERS SERVICES CLIENTS
FLASH PLATFORM
Flash Flash Flex Flash Media Flash Flash Player
Professional Catalyst Server Family Platform
Services
Flash Builder LiveCycle AIR
Creative Suite ColdFusion Analytics &
Optimization
© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential.
All external content and images pending approvals.

24. Who
invested in Flex in Europe ?

25. SUCCESS STORIES MAAF, MMA, Generali, VEOLIA WATER, SANOFI AVENTIS
Global
2004
RICH INTERNET
WEB APPLICATIONS APPLICATIONS
REACH
1998
1992
Local
MAINFRAME CLIENT/SERVER
Text UI Integrated media GUI
RICH

26. SUCCESS STORIES SALESFORCE.COM, SAP, MSFT SHAREPOINT
Sanofi Aventis, Renault, Chaumet, Société Générale,
Gaz de France, BNP Paribas, Peugeot, ETAM...

27. SUCCESS STORIES
155k 20M 10k
employees customers branch o ces

28. DESIGN, the DNA of Adobe powered by Adobe and SQLi

29. What
happened in 2010 ?

30. THE RUNTIMES
EVERY SCREEN
10.1

31. THE RUNTIMES
EXTENDED DESKTOP
Out of the browser
O ine/Online sync
Invoke OS Native Processes
Embed your own Java libraries
Soon on smartphones
ADOBE AIR 2.0

32. DESIGN IN MIND
FLEX 4 AND THE SPARK ARCHITECTURE
ActionScript MXML
Component Skin
FLEX 4
Graphics
Behavior Layout
Logic Animation
CSS properties Parts
Data
States
Separation of behavior from appearance

33. DEVELOPER PRODUCTIVITY
FLASH BUILDER 4
FLASH BUILDER 4

34. The Enterprise love story
Design Technical specifications
Specifications Project Project Data model
Marketing
Customer relationship
owner supervisor IT production
Development
“Business” “IT”
FLASH CATALYST CS5
Final user Developers

35. IN-CONTEXT COLLABORATION
LiveCycle Collaboration Service

36. What’s next ?

37. THE RUNTIMES
MORE SCREENS, MORE FEATURES
http://max.adobe.com/online/

38. ADOBE AIR 2.5
MORE SCREENS, MORE FEATURES
ADOBE AIR 2.5

39. THE FRAMEWORK
Flex “HERO”
Multi-Screen Development: Allow developers to build
applications that target the web, desktop or mobile devices using
a single uni ed framework.
Spark Maturation: Polish and grow the Spark architecture by
adding new Spark components and capabilities.
Large-Application Development: Support developers building
large applications by improving fundamental pieces of the Flex
infrastructure.
Enhanced RSLs: Remove unused RSLs. Don’t load RSL already
loaded by the main application.

40. DEVELOPER PRODUCTIVITY & MOBILE
FLASH BUILDER NEXT
Code templates
Metadata code completion
Generate from usage
Quick Assist/Fix
FLASH BUILDER NEXT Override / Implements methods
http://blogs.adobe.com/flex/

41. LiveCycle Data Services
LCDS NEXT
JavaScript
iOS <HTML>
Devices & Clients / AJAX

42. e Flash Platform is the leading solution for rapidly building RIAs
Multiscreen
Content and Applications
TOOLS FRAMEWORK SERVERS SERVICES CLIENTS
FLASH PLATFORM
Flash Flash Flex Flash Media Flash Flash Player
Professional Catalyst Server Family Platform
Services
Flash Builder LiveCycle AIR
Creative Suite ColdFusion Analytics &
Optimization
© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential.
All external content and images pending approvals.

43. 2010 RIA 2011 RIA
rockstar rockstar

44. I’ll watch MAX keynotes
h p://max.adobe.com/online

45. Flash driving Innovation & Innovation driving Flash
®
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46. Now you can free the Flex tigers
@mchaize
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