A presentation on potential monetization strategies for Twitter

1. Finding A New Direction for Twitter

2. Agenda Current Status Opportunities Improve Retention Rates Promoted Tweets Profit Sharing Management Issues Conclusion

5. “The one thing we can say for certain about Twitter is that it makes a terrible first impression.” -TIME Magazine, 2009

6. Retention Rate Nielson Co. estimates retention rate at 40%

7. Reasons for Poor Retention Information overload Lack of features Ignorance of potential functions

8. Benefits Social networking Information gathering Shopping

9. Solution Create a tutorial for users during account creation List the lesser known benefits of Twitter Emphasize ease of use Make suggestions of who to follow

11. Importance and Potential

12. “The most important rule of mass media has always been to give the people what they want.”-John Malone

14. Relevance & Resonance

16. Turning Profits Terms of use agreement Already exists, just add a clause for sales agreement 2-3% of sales through twitter Linking to product Option to register individual tweets as E-Commerce. Monitoring Look for sale, deal, purchase, etc. within the tweet and an attached link to the product. (delete) Notify company of the terms of agreement and request registration for sale.

23. Questions?