Pubu2011 ebook2

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704: Beyond the Hype—A Book App Primer

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  • * * Important to once again note, we are still in the adoption phase of epub and processes will need tweaking as they mature. Proof of EPUB Standard making a difference and working can be seen in this diagram. Everything is working as initially intended EPUB to Reading Systems and EPUB to Distributor or Compiler and transformed into proprietary format. Missing from this slide is how do you get to EPUB. This is the most critical decision you will have to make regarding your Digital Workflow. Do you go to XML workflow? Will you supply final PDF’s to service providers and have them create your epub? (Adobe unofficially mentioned possible future version of Acrobat to convert PDF to EPUB during Publishing Expo 2009 in NYC  ) Will you use Page Layout Software such as Adobe InDesign CS4, which can export to EPUB? Do you utilize 3 rd party software such as Atomik Export to get from Quark to XML then to EPUB. Quicky explain EPUB  Mobipocket  Compiler to Kindle
  • Pubu2011 ebook2

    1. 1. Book Apps: Fact and Fiction IBPA Publishing University, May 22, 2011, New York City Danny O. Snow Society for New Communications Research www.sncr.org [email_address]
    2. 2. Book Apps: Fact and Fiction Thanks to IBPA, Amazon and SNCR! No need to take notes. Ring tones will be confiscated. About SNCR... About IBPA…
    3. 3. Book Apps: Fact and Fiction Fact: e-Books are growing
    4. 4. Book Apps: Fact and Fiction 2009 Retail > $40 M 2010 Retail > $80 M 2011 Retail > $500 M ???
    5. 5. Book Apps: Fact and Fiction Jan-Feb 2011 = $165M (“Loading”) Source: AAP, 14 April 2011
    6. 6. Book Apps: Fact and Fiction Fiction: e-Books are killing tree-Books
    7. 7. Book Apps: Fact and Fiction <ul><li>“ Literary” reading is growing, not shrinking, with 112 million readers in 2008. (NEA “Reading on the Rise”) </li></ul><ul><li>2010: e-Book sales were only $80 M but increasing rapidly. BOTH e-Books and tree-Books are growing; they are NOT mutually exclusive! </li></ul>
    8. 8. Book Apps: Fact and Fiction <ul><li>Scholarly studies suggest that there are cognitive differences in reading on paper </li></ul><ul><li>e-Books may be slow to supplant tree-Books </li></ul><ul><li>Possibly an entirely separate market ? </li></ul>
    9. 9. Book Apps: Fact and Fiction Fact: Publishers need/want DRM (Remember Napster?)
    10. 10. Fiction: EPUB+DRM = easy Book Apps: Fact and Fiction
    11. 11. Could this get any harder? (And DRM is extra!)
    12. 13. Questions? Danny O. Snow Society for New Communications Research [email_address]
    13. 14. Hardware Wars Disclosure Huge Selection Huge Customer Base Quality Material Affordable 70% Pub Comp Not a Computer Not a Touchscreen Not a Phone Proprietary Bulky 7x9” Size
    14. 15. Hardware Wars Full Computer Touchscreen Growing Selection Huge Customer Base 70% Pub Comp Expensive Proprietary Bulky Size Uneven Quality High Developer Cost Not a Phone
    15. 16. Hardware Wars Phone Mini Computer Touchscreen Growing Selection Huge Customer Base 70% Pub Comp Expensive Proprietary (iPhone) Uneven Quality Low Prices-Royalties High Developer Cost Frequent Spec Changes
    16. 17. Third-Party Services Electric Lit Pubit Smashwords Lulu Scribd Fast Pencil Labor Intensive Uneven Quality No/Weak DRM Lower Royalties Fewer Customers
    17. 18. Shameless Sales Pitch SmartiBooks.com
    18. 19. Smartibooks.com No up-front cost 35% pub comp with “Pubu2011” code Minimal tech hassle (DOC, PDF, RTF) Quality output, slick features 100 million+ prospective customers iPad/iPhone, Kindle, Droid, Nook
    19. 20. Questions? Danny O. Snow Society for New Communications Research [email_address] See: http://www.smartibooks.com (Pubu2011 Code)

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