Printing Future Days 2009 - eReaders development

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Printing Future Days 2009 - Germany, eRaeders developments by Peter Luit, The Netherlands

Presented in Chemnits, november 4th for the International Student Confrence.

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Printing Future Days 2009 - eReaders development

  1. 1. e-Readers, e-Books, e-Papers: 2009/2010 break through or not? PRINTING FUTURE DAYS 2009 Chemnitz University of Technology Germany, november 5th 2009 by Peter LUIT LUIT Consultancy peter@luit.nl Twitter: @peterluit
  2. 2. What are we gonna talk about?
  3. 3. Just to be clear about some things first • eReaders: specific reading devices or software to read content on various devices like smartphones, netbooks and also laptops and desktops • eBooks: a file which contains the content of a book • ePapers: a file which contains the content of a newspaper or magazine • eInk: the core reading technoloy of most eReader devices
  4. 4. eInk Core technology a different reading experience
  5. 5. The market of devices, content, business models, distribution channels and standards is highly confused
  6. 6. Early 90’s and beyond changing reading experience
  7. 7. Explosion of devices in late 2009
  8. 8. ? Explosion of devices in late 2009
  9. 9. How to compare? too many specifications
  10. 10. Explosion of ‘shops’ books starting to ‘sell’ for FREE
  11. 11. Do we really care about the reading technology behind all those devices?
  12. 12. We do read books on (small) LCD backlight screens
  13. 13. The challenge to combine LCD, touchscreen and eInk in one!
  14. 14. So, what will Apple do?
  15. 15. Do we really care about the file formats and digital rights management (DRM) used for displaying the content?
  16. 16. EPUB, the way to go? reflowable content on all?
  17. 17. EPUB, not always perfect yet, not a one-button thing EPUB, the way to go? reflowable content on all?
  18. 18. Amazon does things Battle around EPUB support differently.....
  19. 19. What will Adobe do? Reflowable PDF and EPUB
  20. 20. What about Digital Rights Management? • DRM 0 - no protection • DRM 1 - just a password • DRM 2 - Individual name on every page • DRM 3 - Device dependent code in the end every DRM scheme will be broken
  21. 21. Google and EPUB Google Books
  22. 22. Do we really care about connectivity, on-line stores, audiobooks etc.?
  23. 23. How to connect (consider when buying a device) • USB connection • Bluetooth • Memory cards • WIFI • UMTS/3G • MP3 • Built in Store/browser
  24. 24. Do we really care about the businessmodel behind eBooks/ePapers - as long as it is FREE?
  25. 25. The long-tail in books: FREE - PRINT - eBOOK • what x €0,00? (how to make money from other sources - say advertisments?) • 1000 x €9,99 or • 300 x €33,99
  26. 26. So, what will Google do? deal Google Coolerbooks.com: 1 million free titles
  27. 27. Barnes & Noble’s Nook the next player in the ‘EPUB’ field?
  28. 28. Dutch market printed e-book 2009 consumer books 585 M€’s 2 M€’s study books 356 M€’s 1 M€’s total 941 M€’s 3 M€’s Source: PriceWaterhouseCoopers: Entertainment & Media Outlook towards 2013 Business models 2009
  29. 29. Dutch market printed e-book 2013 consumer books 635 M€’s 8 M€’s (+8,5%) (+400%) study books 354 M€’s 19 M€’s (-0,5%) (+1900%) total 989 M€’s 27 M€’s (+5%) (+900%) Source: PriceWaterhouseCoopers: Entertainment & Media Outlook towards 2013 Business models 2013
  30. 30. Gutenberg.org FREE and legal
  31. 31. Feedbooks.com FREE and legal
  32. 32. Dbnl.org FREE and legal
  33. 33. Google EPUB without DRM
  34. 34. Google against Amazon Format war?
  35. 35. Amazon against Google Google Books Settlement
  36. 36. Google Books Settlement.......... • Google is willing to pay 63% of US online ebook sales to US authors • The American Ministry of Justice does however advice the judge not to do this • The European Commity is still investigating this issue, in the mean while Google does not heavily promote Google Books in Europe yet • to be continued.......
  37. 37. New players to come.... Barnes & Noble supports EPUB
  38. 38. Frankfurter Book Fair • who will be in charge? • publishers: 7% • consumers: 22% • amazon: 21% • google: 20% • telcos: 13% • authors: 2%
  39. 39. Frankfurter Book Fair • most important challenges • copyright: 28% • drm: 22% • standards (EPUB, reflowable PDF): 21% • price: 16%
  40. 40. So, will it start to happen this year? • ‘Tools’ market is growing very rapidly • ‘Content’ market moves into free and paid directions (long-tail included) • resulting in numerous businessmodels (don’t compare this market too easy with the Music market) • Do we really agree on one (DRM free) standard? That might become EPUB • What do we want to pay for the eReader hardware? Between €150-€250 • Europe cannot be compared to US/UK market developments
  41. 41. And finally, anything left for printers? • making EPUB files for new originals • not as easy as it looks using Adobe InDesign, XML knowledge needed • scanning paper books • Treventus scans 1200 pages/hour tot XML
  42. 42. e-Readers, e-Books, e-Papers: 2009/2010 break through or not? thank you for listening, for viewing/downloading the slides, visit: http://www.luit.nl http://www.slideshare.net/peterluit peter@luit.nl Twitter: @peterluit

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