The team at ERG Payroll & HR was frustrated with other marketing agencies’ inability to understand the payroll & HR industry. They had worked with freelancers, agencies, and tried to do marketing internally for years. They did not have the internal expertise or time to properly execute a marketing strategy. Over the years, ERG worked with several agencies that could not understand the payroll industry and produced no results. What did ERG Payroll & HR accomplish by working with Guhroo’s Marketing Team? **Generated more leads **Generated more revenue **Expanded into new markets In this webinar, we covered the process we used to help ERG create a sustainable marketing engine that creates 50+ new inbound leads every month. You will get actionable intel you can use immediately!

1. Let’s Grow!

2. The Goal
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A sustainable marketing engine
that creates leads and tracks
where they came from.

3. The Client
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ERG Payroll & HR
Columbia, SC

4. How ERG 10x’ed Inbound
Leads
Agenda
✓ Challenges
✓ Planning
✓ Execution
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5. About...
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6. ?
What’s the problem?
Wildly inconsistent
Poor experience with agencies
Highly competitive industry

7. The Approach
➔ Omnichannel
➔ Valuable Assets
➔ Funnel Automation
➔ Lead Capture
➔ Sustainable
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8. Results
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9. Results
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10. Results
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11. How It Works
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12. 1
Create a Strategy
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✓ Full Marketing Diagnosis
✓ Identify Opportunities
✓ Marketing Action Plan

13. What did we find?
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❏ Buyer personas were not accurate
❏ Inconsistent message and voice
❏ Tech was disconnected
There was no way to track leads.

14. Buyer Personas
➔ Best Clients
➔ Focus on 23
➔ Speak to Them
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15. Improved Branding
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✓ Brand Story
✓ Logo Guidelines
✓ Typography and Font
✓ Iconography
✓ Brand color palette
✓ Brand voice

16. Brand
Consistency
Bring consistency across all
formats.
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17. Let’s write the story
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✓ Your Story
✓ The Hero’s Needs
✓ Who is the Villain?
✓ What is the status quo?
✓ What is your proven process?
✓ What is the Call to Action?

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20. 20
Active Campaign
✓ Website
✓ Email
✓ CRM
✓ Chat
✓ Automations

21. Tools We Used
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✓ Google Analytics
✓ Canva
✓ Tubebuddy
✓ Shield App
✓ Trello
✓ Adobe Creative Cloud
✓ Active Campaign

22. Action Items
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✓ Create Buyer Personas
✓ Install GA
✓ Create a Brand Book
✓ Google My Business

23. 2
Build the Foundation
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✓ Consistent Web Presence
✓ Optimized Website
✓ Develop Pillar Content

24. Why does SEO matter?
The best traffic your business
can receive is organic traffic.
Visitors who find you
through search engines are
actively looking for payroll and HR.
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25. Improve SEO
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27. Pillar Content
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*FOCUS ON DOCUMENTING*
✓ Podcasts
✓ Interviews
✓ Videos
✓ Webinars

28. Pillar Content Becomes...
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✓ Blogs
✓ Social Posts
✓ Short Videos
✓ Training
✓ Outreach

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Pillar Content

30. Content Ideas
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✓ Client Questions
✓ Competition
✓ Google Trends
✓ Internal SME’s
✓ Consumption

31. Content Creation
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Creation + engaging with others = magic.
Create fresh content that provides value.
Engage with others content to increase reach.

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YOU

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35. Tools We Used
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✓ Zoho Pagesense
✓ Keywords Everywhere
✓ Google Search Console
✓ Google My Business
✓ Anchor
✓ Hootsuite
✓ WebCEO

36. Action Items
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✓ Cornerstone Content
✓ Review CTA’s
✓ You Phrasing

37. 3
Execute and Adapt
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✓ Listen and Learn
✓ Double Down
✓ Continuous Improvement

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39. 39
Stay Active...

40. Social Media
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Post daily on all your social channels.
Find out what drives engagement and
create more followers and opportunities.
Stay relevant in your audience’s mind.

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42. Monthly Expectations
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✓ Two blogs
✓ Four emails
✓ Five social posts per week
✓ One page SEO optimized
✓ Off-site SEO
✓ Lead Capture Form
✓ ActiveCampaign (up to 2,000 contacts)
✓ Monthly Reporting
✓ Monthly Meeting with Your Marketing Account Manager
✓ Unlimited Support

43. ABV > ABC
Always Be Valuable
Create content that provides value for others,
not sales material.
Don’t we-we all over yourself :).
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44. Want more info?
✓ HR Software
✓ HR Support
✓ Digital Marketing
Text 803.816.1542 now or
email karen@guhroo.co
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