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PubCon April 2013

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This is the deck I presented at PubCon in April 2013 in New Orleans on the panel for "Big Brand SEO." For more information on the slide's content, go to http://www.iamjonathanwilson.com/scalability/

Published in: Technology, Business
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PubCon April 2013

  1. 1. Big Brand SEO:4 Elements of Smart GrowthPresented by: @JonathanBWilsonSEO Program ManagerDealer.com
  2. 2. GrowthModel
  3. 3. GrowthModelHiring
  4. 4. GrowthModelHiringTraining
  5. 5. GrowthModelHiringTrainingEfficiency
  6. 6. GrowthModelHiringTrainingEfficiencySuccessionPlanning
  7. 7. GrowthModelHiringTrainingEfficiencySuccessionPlanning
  8. 8. 2009SEO MgrSEOAnalystsCopywriters
  9. 9. 2013
  10. 10. GrowthModelHiringTrainingEfficiencySuccessionPlanning
  11. 11. Question: Which is the best anchor text togo to a car dealers used inventory page?A."gently owned cars" + geoB. "used cars" + geoC."new cars" + geoD. "pre-owned cars" + geo
  12. 12. GrowthModelHiringTrainingEfficiencySuccessionPlanning
  13. 13. 15 minutes
  14. 14. 15 minutes=60 hours
  15. 15. GrowthModelHiringTrainingEfficiencySuccessionPlanning
  16. 16. 15% Tech Turnover-Nobscot Retention
  17. 17. GrowthModelHiringTrainingEfficiencySuccessionPlanningHire based on Business NeedLeverage Existing ResourcesDIY TestingBuild a NewsletterReclaim that 15 minutesAutomate ReportingNormalize OnboardingBuild an Internal Wiki
  18. 18. Twitter:@JonathanBWilsonLinkedIn:Jonathan B. Wilson

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