Virtual Actions presne

1. Mobile Marketing
28th November – Virtual Action

2. A brief look into the mobile marketing
press…

3. Mobilemarketingmagazine.co.uk - review 1
 The Story – The Content Marketer’s Guide To Black Friday -
http://bit.ly/1yq9B4P
 In this article it is giving a simple guide to Black Friday, being topical this
makes this post of high interest
 Throughout the post they have the main headers in bold catching the reader's
attention, with short snappy titles, grabbing the reader's attention if they are
skim reading
 To make this article better, they have embedded a Vine, grabbing the user’s
attention

4. Mobilemarketingmagazine.co.uk – review 2
 The Story – 4 Strategies To Stop Shopping Cart Abandonment On Mobile -
http://entm.ag/1FoUH0Q
 First of all the first article I chose was four key strategies to stop consumers
abandoning their online shopping cart, which is always a topical issue
 This story is informative and set out in a straight forward way, which makes it
easy to read for existing and new users to the website
 In this article it gets straight to the point and gives informative information to
how you can keep your consumers from getting distracted
 This article includes critical thinking when It comes to your recipient mailing
list, which is helpful to people in the mobile marketing market

5. Mobilemarketingwatch.com/ - review 1
 The Story – The story is helping users behind the colour in mobile
advertisements – http://bit.ly/1FARRnA
 Clear structure of the text and easy to read
 Written in a way to involve the reader, and makes them think about the
information given, for example asking them questions
 Clearly explains the psychology behind putting different colours in a mobile
advert
 The story is supported with statistics which gives clear examples to the reader

6. Mobilemarketingwatch.com/ - review 2
 The Story – This article is about different tips that can be sued to make any
small business in the world successful - http://bit.ly/1vsvShl
 It’s structure is not as clear as it could have been, it would be more helpful if
for each different tip in the article they had bullet points
 The article is giving different tips starting from simplistic ones, for example
Twitter and Facebook, and ending on studying the demographic,
psychographic and geographic trends

7. Research into mobile marketing - NFC
 South West Trains
South West Trains has introduced a new advertising service, Tap4Offers, to over
300 of its carriages, with plans to extend this service to over 4,000 carriages
after the trial period. The Tap4Offers touchpoints uses both NFC tags and QR
codes to offer users deals and vouchers tailored to their behaviours on rail
passengers.
 Domino's
Over the summer, Domino’s tagged some of its outdoor adverts with NFC
technology, to help boost sales over their quietest period. Users are able to scan
the ads to download the Domino’s app, rather than having to download it from
the relevant app stores. Domino’s wanted to make sure that consumers were
able to order pizza while they were out and about over summer so encouraged
app downloads through the use of NFC.

8. Research into Mobile Marketing –
Proximity Marketing
 Companies are using proximity marketing to stay on top of the new trends.
They try to find different ways of advertising their shop by using smartphones
for example which can make advertising easier for the company.
 Companies don’t have to spend nowadays tons of money on etc. billboards
but they can produce one QR code which is an example of proximity
marketing and on that QR code company can place different adverts with
different messages.
 Bluetooth is another form of proximity marketing and it work for example
when person has its Bluetooth turned on and when he walks to the shop he
will be detected by a shop and they will send him a message with a recent
promotions for example.

9. Research into Mobile Marketing – App
Development
 Adobe Integrated Runtime
 Desktop platforms
The latest version of Adobe AIR, Version 3, contains Adobe Flash Player 11, and is
available for Windows (XP and newer) and OS X. Official support for desktop
Linux distributions ceased in June 2011 with version 2.6.
In January 2009, Adobe claimed that there were over 100 million installations of
Adobe AIR worldwide, and that "the majority of AIR runtime installations occur at
the time the first AIR application is installed by a user". Adobe AIR is also
included with all downloaded installations of Adobe Reader 9 (released in July,
2008), Adobe Photoshop, Adobe Lightroom, with no option for exclusion either in
the download or in the installation.
 Mobile platforms
Adobe AIR applications can be published as native phone applications on certain
mobile operating systems, such as Android (ARM Cortex-A8 and above) and Apple
iOS.

10. Research into Mobile Marketing - iAds
1. Amnesty International iAd: Slide to Unlock – When the slide to unlock is
interacted with, reveals a strong call to action by Amnesty International
2. Guiness iAd: More Life in the Dark – Shows users the best nights out, and helps
you get over the problem of ordering at a noisy gig
3. Nissan Juke iAd: Demo Experience – 5 minute engagement style, giving users
the chance to win a Nissan Juke

11. Research into Mobile Marketing –
Smartphone Statistics
 United Kingdom – 62/2% penetration
 United States of America – 56.4% penetration
 South Africa – 39.8% penetration
 Australia – 64.6% penetration
 Brazil – 26.3% penetration
 Russia – 36.2% penetration
 India – 12.8% penetration
 China – 46.9% penetration
Source of information - http://bit.ly/1tQhRKG

12. Research into Mobile Marketing – QR
Codes
 6 Examples:
 Virtual Action’s generated QR Code:

13. Smartphone App No1 - Twitter
 Twitter is one of the world’s biggest social networking sites, and the app lets
you share your views on the go
 The latest software allows users to have access to four key screens, being the
1. Timelines
2. Notifications
3. Messages
4. Me
 The app fully works with an internet connection, but without internet still
allows you to browse previously loaded tweets

14. Smartphone App No2 – Angry Birds
 Constantly releasing topical versions of the game: Angry Birds Star Wars,
Angry Birds Transformers, etc
 Adds new features to the App, new ways to throw the birds, new obstacles to
overcome
 Has a relative story line to the levels, keeping younger users engaged
 Has a free version, tempting people who usually wouldn’t think of buying a
app that costs
 Updates it’s software as Apple release IOS 8.1 (example)

15. Smartphone App No3 – Rocket Player
 Rocket Player is a music player giving you the power to customize, manage
and rock out to your tunes, your way
 Features include: equaliser, themes and manager
 Easy to use
 Can load videos
 Can play different formats of music