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Social Media Analysis: Present and Future

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matthewhurst

presented at Text Analytics Summit 2008

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Social Media Analysis: Present and Future Matthew Hurst Live Labs, Microsoft
 
 
 
Thesis ,[object Object],[object Object]
Social Media Analysis: Now ,[object Object],[object Object],[object Object],[object Object],[object Object]
CONTENT STRUCTURE TIME URL THREADS WORDS PHRASES FRAGMENTS TOPICS SENTIMENT COMMUNITY INFLUENCE
INFLUENCE/AUTHORITY
Definitions ,[object Object],[object Object],[object Object],[object Object]
Application ,[object Object],[object Object],[object Object]
Current Model
Current Model
[object Object],[object Object]
[object Object],[object Object]
[object Object],[object Object]
Subtle Links ,[object Object],[object Object],[object Object],[object Object]
New Model
Solutions ,[object Object],[object Object],[object Object],[object Object]
SUBJECTIVE STATEMENTS
Subjectivity Research
Taxonomy of Subjectivity Subjective Statement: <holder, <belief>, time> The moon is made of green cheese. . Opinion: <holder, <prop, orientation>, time> He should buy the Prius. . Sentiment: <holder, <target, orientation>, time> I loved Raiders of the Lost Arc! .
What is Opinion? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Current Approaches ,[object Object],[object Object],[object Object]
Opinion Process Impetus Synthesis Expression: s Interpretation: s’ Re-Expression: s’’
Transmission of Opinion ,[object Object],[object Object],[object Object]
Content and Structure ,[object Object],[object Object],[object Object]
Social Media Analysis 2.0 COMMUNITY BELIEFS PERSONALITY INFLUENCE AUTHORITY COMMUNITY BELIEFS PERSONALITY INFLUENCE AUTHORITY THEORY OF SOCIAL MEDIA WORDS PHRASES FRAGMENTS URL THREADS
Summary ,[object Object]
SOCIAL MEDIA ANALYSIS NEXT
Social Media Analysis 2.0 ,[object Object],[object Object]
PRODUCT REPORT
Actionability ,[object Object],[object Object],[object Object],[object Object],[object Object]
PRODUCT C1 C2 C3 SUPPLIER LOCATION MATERIALS REPORT REPORT REPORT REPORT
Company I work for Nokia 891 Microsoft 23, 800 Google 12, 100 Virgin Atlantic 111 Apple 5, 760 Samsung 1, 370 Dell 7, 860
Conclusions ,[object Object],[object Object]
 

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