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Stop that earthquake             agile.open.connected

Plone and Pyramid to the rescue   Massimo Azzolini
Massimo Azzolini

                    founder - project manager
                    RedTurtle - Ferrara - Italy


                        massimo@redturtle.it

                        @massimoazzolini

                        www.redturtle.it




 Massimo Azzolini
may, 20th - the earthquake
the earthquake
the earthquake
the earthquake
arme san”
           is n  ot “p RMIGIANO
    this              n PA
       s rea l italia
this i               ;-D




                      the earthquake
re-start, do it fast!
the virtual idea

              and the real needs
EARTHQUAKE   20/5
first id
             ea 24/
                   5


EARTHQUAKE      20/5
firstlders
            keho idea 2
engag e sta            4/5


     EARTHQUAKE    20/5
firstlders
            keho idea 2
engag e sta            4/5
        collect specs 28/5

     EARTHQUAKE    20/5
firstlders
               keho idea 2
en   gag e sta            4/5
            crvlect specs 28/5
              oler
     t the se
ge
     EARTHQUAKE       20/5
firstlders
               keho idea 2
en   gag e sta            4/5
            crvlect specs 28/5
              oler
     t the se
ge
     EARTHQUAKE       20/5
placeholder p
             age 27/5
firstlders
               keho idea 2
en   gag e sta            4/5
            crvlect specs 28/5
              oler
     t the se
ge
   EARTHQUAKE 20/5
          desi
               gn la
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             age 27/5 4/6
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               keho idea 2
en   gag e sta            4/5
            crvlect specs 28/5
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   EARTHQUAKE 4/6
           dn si 1-1
             e 1g
                      20/5
    hac kato      n lay
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               age 27/5 /6
firstlders
             keho idea 2
en gag e sta                 4/5
       fin scrvlect specs 28/5
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      hac
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                     n lay
                           out 4
                  age 27  /5     / 6
firstlders
             keho idea 2
en gag e sta              4/5
       fin scrvlect specs 28/5
           e oler
  et the d c
g            om      /6 vent
                pa 6 20/5
                  2n
    EARTHQUAKE 4/e
               E ie 1 6
            IVon si 1om
          Lat de 1gns
        Ok s fr la   -
      Gac ay
      h
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                        /5   4/ 6
collaborative startup
Massimo Azzolini
Massimo Azzolini
Massimo Azzolini
Massimo Azzolini
Massimo Azzolini
Massimo Azzolini
FA volunteers!

Massimo Azzolini
focus on storytelling
Story-telling: tales, fairies and news
Story-telling: tales, fairies and news
Story-telling: tales, fairies and news
Story-telling: tales, fairies and news
Story-telling: tales, fairies and news
Story-telling: tales, fairies and news
keep alive attention
 online resources
 newspapers
 radio
 television
companies sell products
company profile
company profile
company profile
company profile
the product
the product
the product
book it!
http://www.facciamoadesso.it




                     the website
The website architecture


                                                    +
     website
                                 notification layer (rest)

stories    news

   ecommerce
                           SMS            OG API            email
   companies
    products

                                           FB
The website architecture


                                                     +
     website
                                  notification layer (rest)

stories    news

   ecommerce
                            SMS            OG API            email
   companies
    products

                                            FB

          github.com/RedTurtle/restarter.buildout
remarkable add ons

➡ eea.facetednavigation

➡ PloneFormGen

➡ collective.disqus

➡ sc.social.like

➡ PloneKeywordManager

➡ cioppino.twothumbs

➡ collective.contentleadimage

➡ redturtle.portlet.collection



   Massimo Azzolini
remarkable add ons

➡ eea.facetednavigation

➡ PloneFormGen

➡ collective.disqus

➡ sc.social.like

➡ PloneKeywordManager

➡ cioppino.twothumbs

➡ collective.contentleadimage

➡ redturtle.portlet.collection



   Massimo Azzolini
custom add ons

➡ Velruse/Janrain
  ‣ PAS Plugin for login and
    authentication

➡ AT Company/Product/
  Order/etc.

➡ Notification integration
  ‣ subscribing to both plone and
    disqus events

➡ OpenGraph metadata
  ‣ extending sc.social.like

➡ Skinning
  ‣ pretty responsive

➡ MailGun integration

   Massimo Azzolini
social network
social network

          facebook.com/facciamoadesso
          @facciamoadesso
facebook app
facebook app
product obj
product obj
sell action
sell action
sell action
the results
on facebook
the results
on facebook
the results
on facebook
the results
on facebook
lessons learned
Lesson learned

➡ be “agile” and KISS

  ➡ you never know where the wind
    will bring you

➡ don’t trust your stakeholders
➡ have clear goals (and be sure to
  keep them clear)

➡ don’t think a là Plone

  ➡ use Plone at the maximum of its
    possibilities

   ➡ merge other techs for the rest

➡ stay open   minded
Grazie. Thank you.
Questions ?
    Massimo Azzolini
    RedTurtle’s founder
    and project manager
    massimo@redturtle.it
    tw: @massimoazzolini
Credits
http://www.flickr.com/photos/mgstyer/5083898608
http://www.flickr.com/photos/55483178@N02/5260890765

See also:
http://blog.redturtle.it/redturtle/earthquake-plone-to-the-rescue

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Stop that earthquake - Plone and Pyramid to the rescue - PloneConf 2012