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Stop that earthquake             agile.open.connectedPlone and Pyramid to the rescue   Massimo Azzolini
Massimo Azzolini                    founder - project manager                    RedTurtle - Ferrara - Italy              ...
may, 20th - the earthquake
the earthquake
the earthquake
the earthquake
arme san”           is n  ot “p RMIGIANO    this              n PA       s rea l italiathis i               ;-D           ...
re-start, do it fast!
the virtual idea              and the real needs
EARTHQUAKE   20/5
first id             ea 24/                   5EARTHQUAKE      20/5
firstlders            keho idea 2engag e sta            4/5     EARTHQUAKE    20/5
firstlders            keho idea 2engag e sta            4/5        collect specs 28/5     EARTHQUAKE    20/5
firstlders               keho idea 2en   gag e sta            4/5            crvlect specs 28/5              oler     t the...
firstlders               keho idea 2en   gag e sta            4/5            crvlect specs 28/5              oler     t the...
firstlders               keho idea 2en   gag e sta            4/5            crvlect specs 28/5              oler     t the...
firstlders               keho idea 2en   gag e sta            4/5            crvlect specs 28/5              oler     t the...
firstlders             keho idea 2en gag e sta                 4/5       fin scrvlect specs 28/5           e olerg et the d ...
firstlders             keho idea 2en gag e sta              4/5       fin scrvlect specs 28/5           e oler  et the d cg ...
collaborative startup
Massimo Azzolini
Massimo Azzolini
Massimo Azzolini
Massimo Azzolini
Massimo Azzolini
Massimo Azzolini
FA volunteers!Massimo Azzolini
focus on storytelling
Story-telling: tales, fairies and news
Story-telling: tales, fairies and news
Story-telling: tales, fairies and news
Story-telling: tales, fairies and news
Story-telling: tales, fairies and news
Story-telling: tales, fairies and news
keep alive attention online resources newspapers radio television
companies sell products
company profile
company profile
company profile
company profile
the product
the product
the product
book it!
http://www.facciamoadesso.it                     the website
The website architecture                                                    +     website                                 ...
The website architecture                                                     +     website                                ...
remarkable add ons➡ eea.facetednavigation➡ PloneFormGen➡ collective.disqus➡ sc.social.like➡ PloneKeywordManager➡ cioppino....
remarkable add ons➡ eea.facetednavigation➡ PloneFormGen➡ collective.disqus➡ sc.social.like➡ PloneKeywordManager➡ cioppino....
custom add ons➡ Velruse/Janrain  ‣ PAS Plugin for login and    authentication➡ AT Company/Product/  Order/etc.➡ Notificatio...
social network
social network          facebook.com/facciamoadesso          @facciamoadesso
facebook app
facebook app
product obj
product obj
sell action
sell action
sell action
the resultson facebook
the resultson facebook
the resultson facebook
the resultson facebook
lessons learned
Lesson learned➡ be “agile” and KISS  ➡ you never know where the wind    will bring you➡ don’t trust your stakeholders➡ hav...
Grazie. Thank you.
Questions ?    Massimo Azzolini    RedTurtle’s founder    and project manager    massimo@redturtle.it    tw: @massimoazzol...
Creditshttp://www.flickr.com/photos/mgstyer/5083898608http://www.flickr.com/photos/55483178@N02/5260890765See also:http://bl...
Stop that earthquake - Plone and Pyramid to the rescue - PloneConf 2012
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Stop that earthquake - Plone and Pyramid to the rescue - PloneConf 2012

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We couldn’t stop the earthquake, but in three weeks we were able to build a community, to teach companies how to easily sell online, to spread the word on the social networks, to organize distributed and heterogeneous teams and to engage people into FacciamoAdesso.it

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Stop that earthquake - Plone and Pyramid to the rescue - PloneConf 2012

  1. Stop that earthquake agile.open.connectedPlone and Pyramid to the rescue Massimo Azzolini
  2. Massimo Azzolini founder - project manager RedTurtle - Ferrara - Italy massimo@redturtle.it @massimoazzolini www.redturtle.it Massimo Azzolini
  3. may, 20th - the earthquake
  4. the earthquake
  5. the earthquake
  6. the earthquake
  7. arme san” is n ot “p RMIGIANO this n PA s rea l italiathis i ;-D the earthquake
  8. re-start, do it fast!
  9. the virtual idea and the real needs
  10. EARTHQUAKE 20/5
  11. first id ea 24/ 5EARTHQUAKE 20/5
  12. firstlders keho idea 2engag e sta 4/5 EARTHQUAKE 20/5
  13. firstlders keho idea 2engag e sta 4/5 collect specs 28/5 EARTHQUAKE 20/5
  14. firstlders keho idea 2en gag e sta 4/5 crvlect specs 28/5 oler t the sege EARTHQUAKE 20/5
  15. firstlders keho idea 2en gag e sta 4/5 crvlect specs 28/5 oler t the sege EARTHQUAKE 20/5placeholder p age 27/5
  16. firstlders keho idea 2en gag e sta 4/5 crvlect specs 28/5 oler t the sege EARTHQUAKE 20/5 desi gn laplaceholder p yout age 27/5 4/6
  17. firstlders keho idea 2en gag e sta 4/5 crvlect specs 28/5 oler t the sege EARTHQUAKE 4/6 dn si 1-1 e 1g 20/5 hac kato n layplaceholder p out 4 age 27/5 /6
  18. firstlders keho idea 2en gag e sta 4/5 fin scrvlect specs 28/5 e olerg et the d c om pa EARTHQUAKE 4/6 nie 1 20/5 dn si 1-s kato e 1g hac placeholder p n lay out 4 age 27 /5 / 6
  19. firstlders keho idea 2en gag e sta 4/5 fin scrvlect specs 28/5 e oler et the d cg om /6 vent pa 6 20/5 2n EARTHQUAKE 4/e E ie 1 6 IVon si 1om Lat de 1gns Ok s fr la - Gac ay h placeholder p yout 3 6 d age 27 /5 4/ 6
  20. collaborative startup
  21. Massimo Azzolini
  22. Massimo Azzolini
  23. Massimo Azzolini
  24. Massimo Azzolini
  25. Massimo Azzolini
  26. Massimo Azzolini
  27. FA volunteers!Massimo Azzolini
  28. focus on storytelling
  29. Story-telling: tales, fairies and news
  30. Story-telling: tales, fairies and news
  31. Story-telling: tales, fairies and news
  32. Story-telling: tales, fairies and news
  33. Story-telling: tales, fairies and news
  34. Story-telling: tales, fairies and news
  35. keep alive attention online resources newspapers radio television
  36. companies sell products
  37. company profile
  38. company profile
  39. company profile
  40. company profile
  41. the product
  42. the product
  43. the product
  44. book it!
  45. http://www.facciamoadesso.it the website
  46. The website architecture + website notification layer (rest)stories news ecommerce SMS OG API email companies products FB
  47. The website architecture + website notification layer (rest)stories news ecommerce SMS OG API email companies products FB github.com/RedTurtle/restarter.buildout
  48. remarkable add ons➡ eea.facetednavigation➡ PloneFormGen➡ collective.disqus➡ sc.social.like➡ PloneKeywordManager➡ cioppino.twothumbs➡ collective.contentleadimage➡ redturtle.portlet.collection Massimo Azzolini
  49. remarkable add ons➡ eea.facetednavigation➡ PloneFormGen➡ collective.disqus➡ sc.social.like➡ PloneKeywordManager➡ cioppino.twothumbs➡ collective.contentleadimage➡ redturtle.portlet.collection Massimo Azzolini
  50. custom add ons➡ Velruse/Janrain ‣ PAS Plugin for login and authentication➡ AT Company/Product/ Order/etc.➡ Notification integration ‣ subscribing to both plone and disqus events➡ OpenGraph metadata ‣ extending sc.social.like➡ Skinning ‣ pretty responsive➡ MailGun integration Massimo Azzolini
  51. social network
  52. social network facebook.com/facciamoadesso @facciamoadesso
  53. facebook app
  54. facebook app
  55. product obj
  56. product obj
  57. sell action
  58. sell action
  59. sell action
  60. the resultson facebook
  61. the resultson facebook
  62. the resultson facebook
  63. the resultson facebook
  64. lessons learned
  65. Lesson learned➡ be “agile” and KISS ➡ you never know where the wind will bring you➡ don’t trust your stakeholders➡ have clear goals (and be sure to keep them clear)➡ don’t think a là Plone ➡ use Plone at the maximum of its possibilities ➡ merge other techs for the rest➡ stay open minded
  66. Grazie. Thank you.
  67. Questions ? Massimo Azzolini RedTurtle’s founder and project manager massimo@redturtle.it tw: @massimoazzolini
  68. Creditshttp://www.flickr.com/photos/mgstyer/5083898608http://www.flickr.com/photos/55483178@N02/5260890765See also:http://blog.redturtle.it/redturtle/earthquake-plone-to-the-rescue

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