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Funding Your Startup - given at TechHub

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A presentation on how to fund a tech startup, given by Masabi CEO Ben Whitaker in September 2010 at a TechHub event.

Published in: Economy & Finance
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Funding Your Startup - given at TechHub

  1. 1. Funding Your Startup<br />
  2. 2. Banking, Remittance, Casino<br />
  3. 3. Who are Masabi?<br /><ul><li>Masabi build mobile ticketing solutions
  4. 4. Founded 2002
  5. 5. Award winning and certified security
  6. 6. Ticket sales and delivery from mobile handsets
  7. 7. Projects:</li></ul>Mobile tickets for:<br />Developed the UK’s RSP6 barcode ticketing standard<br />
  8. 8. Technology Warning!<br />Just because new technology cando something –<br />Does not mean that customers will adopt it<br />Does not mean that companies will make money from it<br />
  9. 9. Do Users Like “new”?<br />Normal people only try a new technology to do something…<br />…if the old way of doing it is painful enough to make them try.<br />At that moment: offer them a better way.<br />
  10. 10.
  11. 11.
  12. 12. Funding your startup<br />
  13. 13. Funding Sources – USA!<br />Write Biz Plan<br />Get Venture Capitalist<br />IPO<br />Buymegayacht!<br />
  14. 14. Monetisation Strategy?<br />
  15. 15. Biz Plan<br />Business case <br />How you and your partners make money<br />User case<br />Why people will change to use your stuff<br />Route to market<br />Ads? Partners? Not just “Social Media”<br />Team<br />Most important factor for success<br />DE-RISK everything for the investor to get funding today.<br />
  16. 16. Funding Sources<br />Softer<br />Day-job or your own savings<br />Consultancy -> Product<br />1st customer or trade investor<br />GRANTS (great if you qualify, but...)<br />Bank Loans (EU backed?)<br />Angel Funding / High Net Worth<br />Hard core<br />Venture Capitalists (finally biting again)<br />IPO (currently dead)<br />
  17. 17. Masabi Story – 8 years!<br />Spent our own money<br />Consultancy to pay the bills<br />Re-invested, focussed, leaner/meaner <br />Worked for free to establish position<br />Angel funding to ditch consultancy<br />Now – VC funding to nail opportunity<br />
  18. 18. Business Case, User Case<br />People will only try new technology to perform a regular activity…<br />…if the old way is painful enough to make them try something new.<br />At that moment offer them a better way.<br />
  19. 19. Ben Whitaker<br />ben@masabi.com<br />+44 7788 895894<br />ExecutiveSummary<br />

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