Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Funding Your Startup - given at TechHub


Published on

A presentation on how to fund a tech startup, given by Masabi CEO Ben Whitaker in September 2010 at a TechHub event.

Published in: Economy & Finance
  • Be the first to comment

Funding Your Startup - given at TechHub

  1. 1. Funding Your Startup<br />
  2. 2. Banking, Remittance, Casino<br />
  3. 3. Who are Masabi?<br /><ul><li>Masabi build mobile ticketing solutions
  4. 4. Founded 2002
  5. 5. Award winning and certified security
  6. 6. Ticket sales and delivery from mobile handsets
  7. 7. Projects:</li></ul>Mobile tickets for:<br />Developed the UK’s RSP6 barcode ticketing standard<br />
  8. 8. Technology Warning!<br />Just because new technology cando something –<br />Does not mean that customers will adopt it<br />Does not mean that companies will make money from it<br />
  9. 9. Do Users Like “new”?<br />Normal people only try a new technology to do something…<br />…if the old way of doing it is painful enough to make them try.<br />At that moment: offer them a better way.<br />
  10. 10.
  11. 11.
  12. 12. Funding your startup<br />
  13. 13. Funding Sources – USA!<br />Write Biz Plan<br />Get Venture Capitalist<br />IPO<br />Buymegayacht!<br />
  14. 14. Monetisation Strategy?<br />
  15. 15. Biz Plan<br />Business case <br />How you and your partners make money<br />User case<br />Why people will change to use your stuff<br />Route to market<br />Ads? Partners? Not just “Social Media”<br />Team<br />Most important factor for success<br />DE-RISK everything for the investor to get funding today.<br />
  16. 16. Funding Sources<br />Softer<br />Day-job or your own savings<br />Consultancy -> Product<br />1st customer or trade investor<br />GRANTS (great if you qualify, but...)<br />Bank Loans (EU backed?)<br />Angel Funding / High Net Worth<br />Hard core<br />Venture Capitalists (finally biting again)<br />IPO (currently dead)<br />
  17. 17. Masabi Story – 8 years!<br />Spent our own money<br />Consultancy to pay the bills<br />Re-invested, focussed, leaner/meaner <br />Worked for free to establish position<br />Angel funding to ditch consultancy<br />Now – VC funding to nail opportunity<br />
  18. 18. Business Case, User Case<br />People will only try new technology to perform a regular activity…<br />…if the old way is painful enough to make them try something new.<br />At that moment offer them a better way.<br />
  19. 19. Ben Whitaker<br /><br />+44 7788 895894<br />ExecutiveSummary<br />