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Science Online 2011: Not All Marketing is Evil


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Sunday 2 p.m. 'E' session at Science Online 2011 moderated by Mary Canady.

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Science Online 2011: Not All Marketing is Evil

  1. 1. Not All Marketing is Evil<br />ScienceOnline 2011<br />Mary Canady, Brian Krueger, Kristy Meyer<br />
  2. 2. Let’s Get Started!<br />Bloggers/Sites: Want support & to succeed<br />Life Science Companies: Want to support<br />Survey Says… (10 mins for each)<br />Discussion<br />Outcome: needs, guidelines & plan<br />
  3. 3. Traditional Advertising in 2011<br />
  4. 4. New Media Advertising 2011<br />
  5. 5. Types of Sponsorships<br />
  6. 6. Sponsoring 2.0: General<br />
  7. 7. Sponsoring 2.0: Specific<br />
  8. 8. Talking Points<br />What is your ‘big dream’ for your blog or website, and could you achieve it with help from sponsors?<br />What other blogs, 2.0 sites, genres (e.g., tech, food) do well with corporate sponsorship, and how can we learn from them?<br />What missteps can we avoid to prevent situations such as Pepsigate?<br />How would you feel about adjusting the focus or format of your website to adapt to life science company needs? If so, what types of changes would work best for both?<br />Would a matchmaking site that would allow bloggers and companies to find each other help, and if so what would it look like?<br />