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Watch your P's and Q's - Twitter is a public forum, and your posts are archived forever. While it is always advisable to avoid getting into a war of words with someone, Twitter is the worst possible place to have a dustup since everyone has a ringside seat. Sadly, that hasn't stopped some folks from getting into some very nasty, and very public, Twitter fights. Try to avoid making the same mistake. Be careful about mixing business with pleasure - Consider creating two separate Twitter accounts, one for business use and one for personal use. If you tie your personal email address and a more 'casual' photo to your personal Twitter account, your friends and family will easily be able to figure out which is the right account to follow. Follow but don't expect to be followed - While you are free to follow anyone on Twitter that you so choose, don't expect them to follow you back. Not everyone wants to follow hundreds or thousands of people, and just because you followed them doesn't mean they are obliged to follow you, nor should you be upset if they don't. Don't try to "market" on Twitter; try to "share" instead - Just because Twitter allows you to post promotional messages 24/7 doesn't mean that anyone is interested in that kind of content. If you want to attract and keep followers, focus on contributing items of value. Let them know about something you just heard or discovered. Solicit feedback on a project or ask a question. Sing the praises of a product or person. Recommend other people they should follow. Or provide an update on what you are working on right now. Think sharing, not shouting. http://www.onedegree.ca/2009/05/10-twitter-tips-for-professionals.html 3. Use a multiple Twitter account client to manage your accounts.Why? Because it’s MUCH easier than signing in and out of accounts all day. SplitTweet works great, as do HootSuite and CoTweet (currently in private beta). All these services allow you to monitor multiple accounts at the same time – so your team can choose to tweet something to their individual accounts and the umbrella account, or just to one at a time. SplitTweet has a cool “track your brand mentions” feature; CoTweet allows you to tag your replies as being from a particular person, and allows you to assign responses to team members. HootSuite has great analytics and intelligent search for Twitter conversations. All three are always improving and evolving as professional Twitter use grows, and there may be a new multiple account application on the scene by the time this post appears, so just find the one that has the functionality you need
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