Collaboration and eCommerce Grading GuideBIS320 Version 3.docx

Collaboration and eCommerce Grading Guide
BIS/320 Version 3
1
Individual Assignment: Applying Collaboration and eCommerce
Techniques to Solve Business Problems
Purpose of Assignment
The purpose of the assignment is to guide learner examination
of collaboration and eCommerce technology and how they may
be applied to benefit the ongoing IT project.
Resources Required
Essentials of MIS: Chapters 9, 10
Electronic Reserve Readings for Week 3
Grading Guide
Content
Met
Partially Met
Not Met
Comments:
Student analyzes IT collaboration technology and eCommerce
techniques that can be applied to their project based on Week 3
readings.
Student creates an analysis in Microsoft® Word.

Student outlines which type of collaboration technology for
their project and how it will be implemented. Their goal is to
enhance an internal (employee) or external (customer) facing
business experience in a way that will increase or facilitate
business.
Student describes available eCommerce techniques and their
technique selection to be applied to their project.
The paper is 700 words in length.
Total Available
Total Earned
7
#/X
Writing Guidelines

Met
Partially Met
Not Met
Comments:
The paper—including tables and graphs, headings, title page,
and reference page—is consistent with APA formatting
guidelines and meets course-level requirements.
Intellectual property is recognized with in-text citations and a
reference page.
Paragraph and sentence transitions are present, logical, and
maintain the flow throughout the paper.
Sentences are complete, clear, and concise.
Rules of grammar and usage are followed including spelling and
punctuation.

Total Available
Total Earned
3
#/X
Assignment Total
#
10
#/X
Additional comments:
Copyright © 2016 by University of Phoenix. All rights reserved.
Running Head: Yoshi-Keep Moving
1
Yoshi-Keep Moving
6

Student’s Name:
Professor’s Name:
Course:
Date:
Yoshi-Keep Moving
Question 1
Theory
Yoshi has been an automotive industry player in the United
States since the year 2015. The long term results of the product
dependability are a remarkable increase in productivity and
reduction on labour costs. The uniqueness of the Yoshi product
is enhanced by its utilization of past historical lessons in order
to get a competitive advantage since its inception (Grant, 1991).
Now it provides the services that are under the brand which
states that: “Gas, Wash and Service right to your car.” The
threefold car services being gas, car wash, and car general
services under the name Yoshi helps to bring car services under
one roof. The general car cleaning takes place at different levels
with each level involving cleaning of the car parts as well as car
detail. The firm also offers services for delivery of fuel to the
proactive car owners. It provides car maintenance services to
customers that take the form of a check on the windscreen wiper
blades, windshield fluid, engines, and tires. The services are
accessible on an online platform managed by Yoshi and which
operates at the convenience of its customers. The services
offered by the firm are evidently informed by its rich history
and in line with the theory of product line engineering. The firm
now provided almost all the basis services which may be needed
by a car owner.
Research
Yoshi had a bad experience with the fuel pumps in March 2015.

The experience prompted an invention of fuel vault to improve
delivery of fuel by Yoshi to introduce a unique paradigm of the
car maintenance service (Grant, 1991). Yoshi improved its
service by embracing extra gas discounts, text-based customer
service and direct delivery of gases. The developments have
been made more financially viable through bringing of investors
on board in October 2016. In fact, the company now functions
on the strength of offering what it refers to as “the lowest
priced-gas in your zip code.” The firm delivers lowest-priced
gases when compared with other brands within zip zones. It is
estimated that a buyer will save up to $ 240 a year. As a result,
the firm’s services is time-saving of an estimated 33 hours a
year (Yoshi, 2018). Yoshi provides therefore multifaceted
facilities under one roof for the convenience of the customers.
The improvements are definitely brought forth due to decisive
innovation. Further and as a result, the firm’s solution for its
past market problems, it has launched in cities starting with
Atlanta and Austin. Evidently, Yoshi’s organizational memory
has inspired its performance and firm growth since its
inmception in yhe uear 2015. Now, the company has a starter
pack for its new customers which involves washing car bodies,
windshileds and engines, changing of oil and general fuelling
services. These packs have contributed to client loyalty and a
true life-changing experience for the Yoshi customers. For
example, Sara from Atlanta notes that the stress it relieves and
convenience it provides is worth it.
Analysis and Discussion
The rich history of Yoshi has greatly influenced the nature of
the services that it provides to its customers. Its convenience
and time saving nature of the variety of services offered makes
it more likeable to the customers and which has seen its
launching in more cities over and above above the first three
cities. Yoshi is likely to expand even more because of the
effectiveness of its collaborative marketing strategies of
reaching its customers.. The customers are convinced that the
product for car cleaning, maintenance and gas, and fuel supply

services are at their convenience to enable them think about
other more pressing issues. The company has 22 million
customers across stated in the United States (Yoshi, 2018).
There is however a clamour for more efficiency of the car
services as well as payment of the eservices that are offered by
other service retailers such as Zebra fuel.
Question 2
Theory
Yoshi provides products such as car cleaning, maintenance and
gas and fuel supply services. These three are done under one
roof. The products are unveiled to customers through an online
application in the smartphones after which they are prompted to
visit Yoshi premises from the products.
Research
There are many competitors of Yoshi in the United States. Some
big ones are FuelMe and Booster. The designs of the Yoshi
products together with its marketing strategies are aimed at
obtaining an advantage over their competitors. Now, the design
of Yoshi products is appealing because essentially it means
that the car owner is left to worry about driving the car only
with other services catered for by Yoshi. The services are
offered by drivers, customer care and employees of the firm.
The services are offered on electronic platforms. It is effective
in through carbon resilience and cost and time saving for
consumers. Yoshi is present in most of the cities. It is also
expanding in the cities based on the statements that are made by
the potential and actual clients. This is expressed by the
statement that “Let us know that you want to bring Yoshi to
your city.” According to (Meunier-FitzHugh and Piercy, 2007),
involving the consumers to have a say is an effective form of
marketing.
Customers use Yoshi’s products because of the convenience and
carbon resilience. The customers value the product also because
it is time-saving in delivery of a wide range of products under
one garage. Yoshi operate garages as their established service
points.Yoshi’s products are customer-centric and appealing

owing to the convenience as car owners are left to worry about
driving the car only with Yoshi providing other services. The
features of the product are free delivery of gas, gas discounts,
and general car services supported by a stronger customer
service (Yoshi, 2018). Yoshi products are not costly delivers
lowest-priced gases when compared with other brands within
zip zones. The price and convenience makes the firm to obtain a
competitive advantage over its competitors. It is estimated that
a buyer will save up to $ 240 in a year (Yoshi, 2018). This
means that the price is lower as compared to that of the
competitors. Yoshi also offers gas discounts to its customers. It
operates under Yoshi brand with the customers being accessed
through online platform. They do not need to attend a trade
fair. The customers are price-sensitive but do not mind paying
because of the getting value for money. The comment by Sara
from Atlanta shows that the customers are willing pay the price
owing to time saving of an estimated 33 hours a year (Yoshi,
2018). In terms of the place, Yoshi operates in cities acting
upon among others the recommendation by customers. There are
no stores and the logistics are based on customer confirmation
for visiting a Yoshi garage. Upon confirmation, the customers
are booked in an appointment to visit the garage for an
identified service. The firm promotes itself through being
available both in the website and in and through electronic
phone applications. The websites are friendly developed with
the description of the firm services as a loving and caring
revolution. The online adverts and the website presence also
boost its marketing strategies.

References
Grant, R. M. (1991). The resource-based theory of competitive
advantage: implications for
strategy formulation. California management review, 33(3),
114-135.
Goi, C. L. (2009). A review of the marketing mix: 4Ps or
More?. International Journal of
marketing studies, 1(1), 2.
Yoshi: Gas, wash and service right your car (2018). Retrieved
from https://www.startyoshi.com/
Running head: BUSI 520 – Internal/External Marketing
Variables 1
BUSI 520 – Internal/External Marketing Variables
1
Internal and External Marketing Variables for Yoshi
Questions 9-10
Outline a marketing research process to be used to gather
information on present or potential customers
Theory
When developing a market research process, there is a
standard process that has been successfully used repeatedly by
many marketing professionals. The steps of the market research
process include “define the problem and research objectives,
develop the research plan, collect the information, analyze the
information, present the findings, and make the decision”
(Kotler & Keller, 2016, p. 102-115). One must first start with
defining the problem and objective that they wish to
accomplish. Failure to do so will result in wasted and aimless
effort, as the work will be done blindly. Next, the research plan
must be developed. Who is the target audience? How many
people must be included in order to make the study viable? A
larger sample size is better, but it must be manageable and
realistic. One cannot possibly interview all available
automobile owners due to the sheer number but speaking only

with the nearest fifty is not a true representation of the target
population.
After determining the sample audience, one must collect
and analyze the information. Will the subjects be contacted via
direct mail, email, telephone, or in-person interviews? The
questions that are asked must be consistent and clear. Care
must be taken to ensure the data validity, or the data may be
unusable and compromise the entire study. Failure to properly
analyze the data will also corrupt the study. Unbiased
application of proper analysis techniques is essential to
providing useful results.
After collection and analysis, the findings must be
presented so a decision may be made. The analysis of the data
must be presented in a format that the is clear and easy to
understand, as well as formatted to the audience. Advertising
executives cannot make use of raw data, but instead rely on
graphs, charts, and trend analysis to make decisions. Finally,
the research must able to help people decide. Research without
a clear product is a wasted effort.
Research
“Marketers must consider the ethical, environmental, legal,
and social context of their activities” (Kotler & Keller, 2016, p.
15). A “good man” will conduct their activities in an honorable
manner. Care must be taken to ensure that the company is not
compromised by the actions of dishonorable people and
activities.
There are three types of people that must be considered
when presenting ideas and plans. Marketing plans must be
developed that address positive, neutral, and negative
stakeholders (Meredith, 2016, p. 519). Not all people will be
excited about a plan. Some will be indifferent, and others will
completely oppose the ideas. It is likely that no single
marketing plan will satisfy each of these distinct groups.
Analysis
In order to create a marketing plan, proper research must
be conducted. Yoshi was started in 2015 and is currently

available in 18 major cities across America. Much of its growth
occurred in the last 12 months. Without widespread name
recognition, research will need to include the ways to overcome
this hurdle.
The idea of mobile auto service is a revolutionary new
idea. There are very few competitors in the market, but there is
also very little product information. If research is done
regarding a known product idea, people will react differently
than an unknown idea. For example, most people are aware of
the purposes of a facial tissue. They only need to communicate
their preferences. However, most people are unfamiliar with
the notion of automobile service brought to the vehicle rather
than the vehicle to the service. The idea must understood first
before specific desires in the service can be formed.
Which forms of marketing research would be best in gathering
consumer information relating to the product/service?
Theory
Marketing research takes on many different forms. Some
of these include focus groups, one-on-one interviews, phone
surveys, and product testing (Kotler & Keller, 2016, p. 111-
113). However, not every form is applicable to every type of
product or service. It is important that the appropriate form of
marketing research be determined to ensure that the research is
valid and applicable.
Research
The nature of the Yoshi business allows customers to
utilize a website or mobile application to schedule proactive and
reactive services (Yoshi, 2018). Since both current and
potential customers must be able to utilize these modern
technologies, it is only fitting that Internet-based methodologies
be leveraged for market research. Researchers have utilized the
Internet in order to find and recruit study participants and
collect data (Goodman & Paolacci, 2017, p. 196). These online
methods include embedded questionnaires and banner
advertisements on related websites. Many people today do not
respond well to telephone interviews, given the current

perceptions of telemarketers (Kotler & Keller, 2016, p. 111).
Personal interviews could also be leveraged, as they allow a
more interactive and adaptive line of questioning.
Analysis
There are many opportunities available to perform market
research. However, one must consider the nature of the
business, product, and its application to find a suitable target
audience. It is relevant to leverage technology products when
exploring technology companies. It is not relevant to survey
individuals in areas that have a high utilization of public
transportation about an automotive product. Once this target
audience has been identified, a suitable research contact method
can be selected. The online contact appears to be the one that
can reach the most people in the most diverse areas, in order to
survey both current and future markets. The cost of online
contact methods is considerably less expensive than more
resource intensive methods. These factors all combine to make
the selection process much simpler.
Conclusion
Marketing endeavors start with proper research in order to
increase speed and efficiency, reduce cost, and ensure timely
delivery of an appropriate product. The most important part of
marketing research is to define and answer the problem so that a
decision can be made. The proper tools must be leveraged in a
suitable, ethical, and efficient manner in order to achieve the
desired result. Failure of any step is unacceptable, and the
customer and company will ultimately suffer. Marketing
professionals must learn from historical lessons to ensure that
they move forward in the ever-changing market.
References
Goodman, J. K., & Paolacci, G. (2017). Crowdsourcing
Consumer Research. Journal of Consumer Research, 44(1), 196–
210. https://doi-org.ezproxy.liberty.edu/10.1093/jcr/ucx047
Kotler, P., & Keller, K. L. (2016). Marketing management (15th
ed.). Upper Saddle River, N.J: Pearson Prentice Hall.
Meredith, L. (2016). Multiple marketing plans: An analytical

template. The Journal of Business & Industrial Marketing,
31(4), 519-530. Retrieved from
http://ezproxy.liberty.edu/login?url=https://search-proquest-
com.ezproxy.liberty.edu/docview/1826811511?accountid=12085
Yoshi. (2018). Retrieved from https://www.startyoshi.com.
Running head: BUSI 520
–
Internal/External Marketing Variables
1
Internal
and
External Marketing Variables for Yoshi
Questions 9
-
10
information on present or
potential customers
Theory
When developing a market
research process, there is a standard process that has been
successfully used repeatedly by many marketing professionals.
The steps of the market research
process
include “d

efine the problem and research objectives
, d
evelop the research plan
, c
ollect
the
information
, a
nalyze the information
, p
resent the findings
, and m
ake the decision
”
(Kotler &
Keller, 2016, p. 102
-
115)
.
One must first start with defining the problem and objective that
they
wish to accomplish. Failure to do so will result in wasted and
aimless effort, as the work will be
done blindly. Next, the research plan must be developed.
Who is the target audience? How
many people must be included in order to make the study
viable?
A larger sample size is better,
but it must be manageable and r
ealistic.
One cannot
possibly
interview all available automobile
owners due to the sheer

number but
speaking only with the nearest fifty is not a true
representation of the target population.
After determining the sample audience, one must collect and an
alyze the information.
Will the subjects be contacted via direct mail, email, telephone,
or in
-
person interviews? The
must be taken to ensure the data
validity, or the data may be unusable
and
compromise the entire study.
Failure to properly
application of proper analysis techniques
is essential to providing useful results.
Running head: BUSI 520 – Internal/External Marketing
Variables 1
Internal and External Marketing Variables for Yoshi
Questions 9-10
information on present or
potential customers
Theory
When developing a market research process, there is a standard
process that has been
successfully used repeatedly by many marketing professionals.
The steps of the market research

process include “define the problem and research objectives,
develop the research plan, collect
the information, analyze the information, present the findings,
and make the decision” (Kotler &
Keller, 2016, p. 102-115). One must first start with defining
the problem and objective that they
wish to accomplish. Failure to do so will result in wasted and
aimless effort, as the work will be
done blindly. Next, the research plan must be developed. Who
is the target audience? How
many people must be included in order to make the study
viable? A larger sample size is better,
but it must be manageable and realistic. One cannot possibly
interview all available automobile
owners due to the sheer number but speaking only with the
nearest fifty is not a true
representation of the target population.
After determining the sample audience, one must collect and
analyze the information.
Will the subjects be contacted via direct mail, email, telephone,
or in-person interviews? The
must be taken to ensure the data
validity, or the data may be unusable and compromise the entire
study. Failure to properly
application of proper analysis techniques
is essential to providing useful results.
1
Running Head: Yoshi - Keep Moving, Internal and External
Marketing Services
Running Head: Yoshi - Keep Moving, Internal and External
Marketing Services 2

Yoshi - Keep Moving, Internal and External Marketing Services
Aspen Stough Comment by Young, George (School of
Business): Score: 72/85
I suggest you try using my methodology
(theory>research>analysis) for critically thinking and writing.
My methodology has a natural flow; which helps you stay on
task. In addition, it will strengthen your analysis skills. NOTE:
Analysis is the most important skill you must learn in your
MBA program. The MBA is a practitioner’s degree which means
you can solve business problems and provide the firm with a
direction they should pursue in solving those business problems.
And, my methodology will provide you a solid foundation for
analyzing business problems, unique situations, research
questions and changes in consumer demand.
Theory: Always start with theory, the theory associated with
EACH topic you are addressing and how/what it portends for
your MMGP project. This technique will help you in several
ways: 1) helps you better understand key marketing theory
components. 2) Helps you focus your research efforts. 3) Helps
you keep your analysis/discussion sections focused.
Analysis: NOTE: great way to analyze the marketing
environment is to remember the key points of our Marketing
efforts should be focused on three key goals: 1) Increase top
line (revenue/sales) growth 2) Increase the value our products

provide for our customers and 3) Increase customer satisfaction.
Research: You need to research the theories and topics you are
addressing by using our library’s resources and databases not
Google searches. Grad school writing requires that you let your
research efforts guide your writing. Significant research efforts
will dramatically improve your writing!!!! If you have problems
researching, call or email, I really enjoy researching and I
would relish the opportunity to help you get better at
researching.
Liberty University
Introduction
Yoshi is a firm that offers services in the automotive industry.
This paper analyses the description of the firm services and its
history. It also discusses how the firm utilizes the 4 P’s of
marketing as well as the 4P’s of the service that it offers in
order to stay relevant in the automotive industry market.
Product and Brief History
The firm offers threefold car services being gas, car wash, and
car general services. The general car cleaning takes place at
different levels with each level involving cleaning of the
general car bodies, car windscreen, car windshield, car tires as
well as car detail where the internal parts are to be thoroughly
cleaned. The firm offers services for delivery of fuel to the
proactive car owners. The firm also offers car maintenance
services to its customers. The maintenance service takes the
form of a check on the windscreen wiper blades, windshield
fluid, engines, and tires. The services offered by the firm are

informed by the firm’s experiences and history. In March 2015,
the creator of Yoshi had a bad experience with a fuel pump that
inspired the idea for what it is today. This prompted the need to
have in place a better and lasting solution. This led to the
invention of fuel vault which allows Yoshi to safely access gas
to delivery to its consumers. In January 2016 services were
further expanded into offering common car maintenance needs.
Since the end of that year, developments have been made more
financially viable by bringing investors on board. Walsh and
Rivera (1991), notes that such a history creates the necessary
organizational memory which inspires performance and firm
growth. As a result, in the firm’s solution for the problems
identified in 2015, it has now been able to launch in several
cities starting with Atlanta, Austin, and Warren.
Original 4 P’s of marketing
The product of the firm is on the car cleaning, maintenance and
gas, and fuel supply services. These three are done under one
roof. This is appealing because essentially it means that the car
owner is left to worry about driving the car only with other
services catered for by Yoshi. The services are offered by
drivers, customer care and employees of the firm. The services
are offered on electronic platforms. It is effective in carbon
resilience and cost and time saving for consumers. Yoshi is
present in most of the cities. It is also expanding in the cities
based on the statements that are made by the potential and
actual clients. This is expressed by the statement that “Let us
know that you want to bring Yoshi to your city.” According to
Meunier-FitzHugh and Piercy (2007), involving the consumers
to have a say is an effective form of marketing. Comment by
Young, George (School of Business): You haven’t come close to
discussing this RQ

PRODUCT:
What does the customer want from the product? What needs
does it satisfy?
What features does it have to meet these needs?
Are there any features you've missed out?
Are you including costly features that the customer won't
actually use?
How and where will the customer use it?
What does it look like? How will customers experience it?
What size(s), color(s), and so on, should it be?
What is it to be called?
How is it branded?
How is it differentiated versus your competitors?
What is the most it can cost to provide, and still be sold
sufficiently profitably?
PLACE:
Where do buyers look for your product or service?
If they look in a store, what kind? A specialist boutique or in
a supermarket, or both? Or online? Or direct, via a catalogue?
How can you access the right distribution channels/supply
chains/logistics?
Do you need to use a sales force? Or attend trade fairs? Or
make online submissions? Or send samples to catalogue
companies?
What do your competitors do, and how can you learn from
that place and/or differentiate?
Price:
What is the value of the product or service to the buyer? This
is the most important question to address price/value which is
the value equation.
Are there established price points for products or services in
this area?

Is the customer price sensitive? Will a small decrease in
price gain you extra market share? Or will a small increase be
indiscernible, and so gain you extra profit margin?
What discounts should be offered to trade customers, or to
other specific segments of your market?
How will your price compare with your competitors?
Promotion
Where and when can you get across your marketing messages
to your target market?
Will you reach your audience by advertising online, in the
press, or on TV, or radio, or on billboards? By using direct
marketing mailshot? Through PR? On the Internet?
When is the best time to promote? Is there seasonality in the
market? Are there any wider environmental issues that suggest
or dictate the timing of your market launch, or the timing of
subsequent promotions?
How do your competitors do their promotions? And how does
that influence your choice of promotional activity?
The firm also takes the advantage that it delivers lowest-priced
gases when compared with other brands within zip zones. It is
estimated that a buyer will save up to $240 a year (Yoshi,
2018). For other services such as car maintenance and cleaning,
the comment by Sara from Atlanta shows that the charges are
higher which the customers are still ready to pay owing to time-
saving of an estimated 33 hours a year (Yoshi, 2018). The firm
promotes itself through being available both on the website and
through electronic phone services. The website is friendly with
the description of the firm services coming out as a loving and
caring revolution.
Conclusion
The rich history of Yoshi has greatly influenced the nature of

the services that it provides to its customers. Its convenience
and time-saving nature of the variety of services offered makes
it more likable to the customers and which has seen its
launching in more cities over and above the first three cities.
Yoshi is likely to expand even more because of the
effectiveness of its collaborative marketing strategies in
reaching its customers.
References
Meunier-FitzHugh, K., & Piercy, N. (2007). Exploring
collaboration between sales and marketing. European Journal of
Marketing, 41(7/8), 939-955.
Walsh, J., & Rivera, G. (1991). Organizational memory.
Academy of management review, 16(1), 57-91.
Yoshi. (2018). Yoshi. Retrieved January 25, 2019, from Yoshi:
https://www.startyoshi.com/

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