Biophilia is a marketing and communications agency that partners with life sciences companies to cultivate ideas and grow brands.. Our staff has deep roots in a wide array of life sciences. Many of us come from large-network advertising agencies–in search of fertile ground to cultivate ideas. Fully independent, Biophilia is free from the compounded costs and restrictions of common agency networks.

1. ©2020 Biophilia, LLC. All rights reserved.
Cultivating Ideas.
Growing Brands.

2. ©2020 Biophilia, LLC. All rights reserved.
Our Brandscaping process
IDEATION THRU
IMPLEMENTATION
METRICS AND
MODIFICATIONS
INSIGHTS TO
IMPLICATIONS
STRATEGIC
PLANNING
Data/Literature review
Competitive intelligence
Market dynamics assessment
Social/digital listening
Means-end chaining
Differentiation
Positioning
Benefits laddering
Competitive planning
Brand Personification
Scientific/promotional messaging
Product, company & trial branding
Advertising campaigns
Social & direct marketing
Sales support
Key results areas
Critical success factors
Key performance indicators
Tactical success measures
Satisfaction surveys
OUTPUTS OUTPUTS OUTPUTS OUTPUTS

3. ©2020 Biophilia, LLC. All rights reserved.
SCI & PROMO
MESSAGING
DISEASE
EDUCATION
SALES & MSL
COLLATERAL
MARKET
PREPARATION
BRANDING &
ADVERTISING
Vital growth services
As a full-service marketing agency, we
can handle many of your brand needs.
Services are tailored based on factors such as:
• Where the product is in its lifecycle
• Company marketing & sales approach
• Budget and resource considerations

4. ©2020 Biophilia, LLC. All rights reserved.
Product knowledge that spans 10 therapeutic areas
Infectious Disease
& Immunology
Hematology
& Oncology
Gastroenterology
& Genitourinary
Respiratory Disease
Mental Health
Palliative &
Supportive Care
Women’s Health
Cardiology
Diagnostic &
Prognostic
Metabolic Disease

5. ©2020 Biophilia, LLC. All rights reserved.
We know brand genotyping
Expresses the need &
establishes a class
CREATION
BRAND
Shifts beliefs & offers
a better way
EVOLUTION
BRAND
Exploits market changes
& finds a niche
OPPORTUNISTIC
BRAND
The genealogy of a product can hold the key to some unique marketing.
The history of a product, the drug class and even the diseases it may address all play a role
in where a product will best flourish.

6. ©2020 Biophilia, LLC. All rights reserved.
Shows that your organization
believes in the technology and
is committed to developing future
solutions.
Benefits of Branding Your Science
• Drives differentiation
• Establishes credibility
• Aids communication
• Improves recall

7. ©2020 Biophilia, LLC. All rights reserved.
(100% Science Brand) (75% Product Brand / 25% Science Brand)
Multipronged approach to launching
Cultivating success starts with planting the right seeds
“Did you know that…” “The most effective way to…”
(50% Product / 50% Science Brand)
“9 out of 10 experts recommend…”
CONDITIONING
Establishing an
unmet need
LAUNCH
Differentiating against
competitors
Gaining community
endorsement
ADVOCACY
• Whether a 5th in class or establishing a new class, creating
a ground swell prior to the launch of a new product is
imperative for a successful launch.
• Considering the limitations of the sales force prior to launch,
conditioning requires a collaborative effort between
Marketing, Medical Affairs (MSLs), Clinical Development
and Payer & Policy teams.
• The key to establishing roots is delivering a product that is
differentiated in a way that not only clinicians appreciate
(features) but also includes payors’ value.
• Many launches fail by communicating in terms of features
rather than perceived benefits. Investing time in patients,
caregiver and advocacy communications within social
platforms can improve the perceived value of a drug
at launch.
• HCPs need to consider the brand a valuable source of
scientific information, and not one always pitching a sale.
• Stay engaged, utilizing multiple channels to actively listen
to physicians and understand their pain points, in order to
provide a better experience is critical.

8. ©2020 Biophilia, LLC. All rights reserved.
Our approach to building the right story
DETERMINE THE
DESIRED PERCEPTION
Positioning from
Differentiation Workshop
Building on the Efficacy
& Safety Profile
PROPOSE THE
EXPECTED OUTCOMES
ESTABLISH THE
MECHANISM OF ACTION
Determining the
Cause & Effects
IDENTIFY THE
INSTRUMENTAL PATHWAY
Discussing & Reviewing
the Phase 1 & 2 Data

9. ©2020 Biophilia, LLC. All rights reserved.
Marvin, Managing Director Kevin, PharmD, Medical Director Greg, Account Director
Debbie, PhD, Medical Writer Eileen, Copywriter Ron, Copywriter
Diane, Art Director Anthony, Cartoonist Bob, Medical Illustrator
Our team of Brandscapers

10. ©2020 Biophilia, LLC. All rights reserved.
Thank You
We passionately believe in the power of creativity and marketing (cultivating ideas and growing brands)
to change healthcare professionals’ beliefs, and ultimately, influencing their behaviors to
improve their patients’ lives.
Our company’s mission is to disrupt the traditional advertising model by offering our clients
the best marketing services, at the utmost convenience and for the lowest possible costs.
For partnership opportunities, contact mbowe@biophiliapartners.com