5 Steps to Healthcare Content Strategy

740 views

Published on

Content strategy is a marketing process to attract and retain customers by consistently creating relevant content to enhance consumer behavior.

Published in: Marketing, Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
740
On SlideShare
0
From Embeds
0
Number of Embeds
39
Actions
Shares
0
Downloads
5
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

5 Steps to Healthcare Content Strategy

  1. 1. 5 Steps to Healthcare Content Strategy
  2. 2. WHAT’S ALL THIS HYPE ABOUT CONTENT STRATEGY?
  3. 3. CONTENT STRATEGY is a marketing process to attract and retain customers by consistently creating relevant content to enhance consumer behavior. Joe Pulizzi
  4. 4. WAIT WHAT?
  5. 5. IN SHORT If you deliver consistent, valuable information to buyers, they ultimately will purchase from you.
  6. 6. DEFINE YOUR GOALS • Build your content strategy with specific goals in mind. • Improve your social media presence. • Harvest email addresses for a future email marketing campaign (hospital updates, tips on staying healthy, etc.).
  7. 7. IDENTIFY YOUR TARGET AUDIENCE • What are your audience demographics? Women? 30-40 years? Single? • What keywords and phrases is your audience searching to find information? • Where is your audience when it comes to social media? Facebook? LinkedIn? Pinterest?
  8. 8. START CREATING CONTENT • Play up your strengths • Write a case study about how your hospital/physicians helped a patient overcome a challenge. • Write a blog post about surprising health habits that promote longevity. • Create a white paper on what to expect from a specific medical procedure.
  9. 9. PUBLISH YOUR CONTENT • Create an editorial calendar • Who is responsible for writing content • What social media outlets are you using? • Publish your content on more than one social media outlet. • Run regular reports
  10. 10. EVALUATE • Evaluate your efforts • Are you targeting the right audience? • Does your content appeal to your target audience? Is it what they want to read? • What social media outlets are working? • Have you reached your goals?
  11. 11. CREATE A CONTENT STRATEGY AND START SEEING RESULTS
  12. 12. BECAUSE WE WANT YOU TO LOOK LIKE THIS…
  13. 13. encourage conversation AdashmoreCreative.com info@AdashmoreCreative.com 410-252-7879

×