Adobe was founded in 1982 by Chuck and John with $2.5 million in seed money but no revenue yet. In 1983, Steve Jobs invested $2.5 million in Adobe after Apple needed PostScript to link its printers. While some predicted the death of print in 2011, printed book sales actually rose in 2015-2016 and print remains important for news, marketing, and business. Adobe's content factory solution connects various systems to manage the entire content lifecycle from creation to output across media.

1. Back to the Roots
And turn the page into the Future >

2. in 1982 Adobe had 2 employees.
Chuck and John. The founders.
No Revenue but $2.5 million seed
money and a product* they had no
idea would change the world.
*yes, Ok, the product was not really ready at that point. But it was clear what is
was about. A printer language, something that was really missing…

3. Than there was Steve Jobs
and Apple Computers Inc.
1983

4. Both companies had a problem.
Apple needed to link Mac‘s graphics inter-
face and their new Canon build printer.
Adobe needed a printer to run PostScript.

6. & &

7. It was an industrial revolution
and the start of Adobe‘s success.
*BTW: Steve Jobs bought 20% stake in Adobe for $2.5 million. Yep.

9. …Time McFlies…

10. 2011
The Future has arrived.
Everything is digital now.

11. Print is dead

12. Sure?

13. Imagine liife without print!

14. Printed book sales rise
for first time in four
years as ebooks decline
UK, The Guardian, May 2016
eBooks
drop by
-1.6% to £ 554 m
in 2015
sales of printed
books grew by
+0.4%
to £ 2.76 bn

15. FastCompany ob September 5th 2011 New York Times, September 2015
2011 2015

16. 8%
2%
16%
Daily
Multiple Times per Week
Weekly
Multiple Times per Month
Monthly
Less than Once per Month
Unsure26%
17%
19%
12%
How often B2B Marketers publish new content
2015 b2b Marketers Trends – The Content Marketing Institute

17. Published Digital…
Every minute:
• Email users send 204,000,000 messages
• Google receives over 4,000,000 search queries
• Blog writers post 1400 new blog posts
• Facebook users share 2,460,000 pieces of content
• Twitter users tweet 277,000 times
• Whats App users share 347,222 photos
• Instagram users post 216,000 new photos
• Pandora users listen to 61,141 hours of music
• Apple users download 48,000 apps
• Yelp users post 26,380 reviews
• Skype users connect for 23,300 hours
• Vine users share 8,333 videos
• Pinterest users pin 3,472 images
• Youtube users upload 72 hours of new video
* http://www.littlejackmarketing.com/blog/2015/04/this-is-how-much-online-content-is-created-every-mi-
nute/
The Washington Post 500 per day *
The New York Times 230 per day *
The Wall Street Journal 240 per day *
BuzzFeed 222 per day *
* number of stories and videos published

18. Print?
* source: PrintisBig.com
96%
87.9%
of news reading is still print
billion monthly printed page views
28 millions
business cards
per day
1 million printers
are manufactured per day
advertisers spend
$ 167 per person on direct mail
to earn $ 2,095 worth of sold goods
(1,300% return!)
business printing
grows at 6.8% anually
direct mail
marketing
responses rates
up to 14%
U.S. print industry profits were up
every quarter since 2011
80% of households (in the US)
read or browse their printed
advertising mail

19. So what are we gonna do
about it?
How to help customers…

20. CRM/ERP/CMS Systems
internal & external business
partners
Indesign Server
for content output
Translation
Systems connected
Templates
Adobe Creative Cloud
Long Term
Archives
Adobe Sign
(optional)
Measure
& Optimize
Asset
Versioning,
Renditions,
Editing.
Approval
& Archiving
A/B Testing
Adobe Experience Manager (AEM)
PDF/AAssets and Web Content
Management (AEM)
Content Factory – The Future of Content LifeCycle

21. You see: Adobe has it all!
We can offer a content factory solution!

22. Steady Revolution