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Debunking Product Platitudes: Scott Eblen Slide 1 Debunking Product Platitudes: Scott Eblen Slide 2 Debunking Product Platitudes: Scott Eblen Slide 3 Debunking Product Platitudes: Scott Eblen Slide 4 Debunking Product Platitudes: Scott Eblen Slide 5 Debunking Product Platitudes: Scott Eblen Slide 6 Debunking Product Platitudes: Scott Eblen Slide 7 Debunking Product Platitudes: Scott Eblen Slide 8 Debunking Product Platitudes: Scott Eblen Slide 9 Debunking Product Platitudes: Scott Eblen Slide 10 Debunking Product Platitudes: Scott Eblen Slide 11 Debunking Product Platitudes: Scott Eblen Slide 12 Debunking Product Platitudes: Scott Eblen Slide 13 Debunking Product Platitudes: Scott Eblen Slide 14 Debunking Product Platitudes: Scott Eblen Slide 15 Debunking Product Platitudes: Scott Eblen Slide 16 Debunking Product Platitudes: Scott Eblen Slide 17 Debunking Product Platitudes: Scott Eblen Slide 18 Debunking Product Platitudes: Scott Eblen Slide 19 Debunking Product Platitudes: Scott Eblen Slide 20 Debunking Product Platitudes: Scott Eblen Slide 21 Debunking Product Platitudes: Scott Eblen Slide 22 Debunking Product Platitudes: Scott Eblen Slide 23 Debunking Product Platitudes: Scott Eblen Slide 24 Debunking Product Platitudes: Scott Eblen Slide 25 Debunking Product Platitudes: Scott Eblen Slide 26 Debunking Product Platitudes: Scott Eblen Slide 27 Debunking Product Platitudes: Scott Eblen Slide 28 Debunking Product Platitudes: Scott Eblen Slide 29 Debunking Product Platitudes: Scott Eblen Slide 30 Debunking Product Platitudes: Scott Eblen Slide 31 Debunking Product Platitudes: Scott Eblen Slide 32 Debunking Product Platitudes: Scott Eblen Slide 33 Debunking Product Platitudes: Scott Eblen Slide 34 Debunking Product Platitudes: Scott Eblen Slide 35 Debunking Product Platitudes: Scott Eblen Slide 36 Debunking Product Platitudes: Scott Eblen Slide 37 Debunking Product Platitudes: Scott Eblen Slide 38 Debunking Product Platitudes: Scott Eblen Slide 39 Debunking Product Platitudes: Scott Eblen Slide 40 Debunking Product Platitudes: Scott Eblen Slide 41 Debunking Product Platitudes: Scott Eblen Slide 42 Debunking Product Platitudes: Scott Eblen Slide 43 Debunking Product Platitudes: Scott Eblen Slide 44 Debunking Product Platitudes: Scott Eblen Slide 45 Debunking Product Platitudes: Scott Eblen Slide 46 Debunking Product Platitudes: Scott Eblen Slide 47 Debunking Product Platitudes: Scott Eblen Slide 48 Debunking Product Platitudes: Scott Eblen Slide 49 Debunking Product Platitudes: Scott Eblen Slide 50 Debunking Product Platitudes: Scott Eblen Slide 51 Debunking Product Platitudes: Scott Eblen Slide 52 Debunking Product Platitudes: Scott Eblen Slide 53 Debunking Product Platitudes: Scott Eblen Slide 54 Debunking Product Platitudes: Scott Eblen Slide 55 Debunking Product Platitudes: Scott Eblen Slide 56 Debunking Product Platitudes: Scott Eblen Slide 57 Debunking Product Platitudes: Scott Eblen Slide 58 Debunking Product Platitudes: Scott Eblen Slide 59 Debunking Product Platitudes: Scott Eblen Slide 60 Debunking Product Platitudes: Scott Eblen Slide 61 Debunking Product Platitudes: Scott Eblen Slide 62 Debunking Product Platitudes: Scott Eblen Slide 63 Debunking Product Platitudes: Scott Eblen Slide 64 Debunking Product Platitudes: Scott Eblen Slide 65 Debunking Product Platitudes: Scott Eblen Slide 66 Debunking Product Platitudes: Scott Eblen Slide 67 Debunking Product Platitudes: Scott Eblen Slide 68 Debunking Product Platitudes: Scott Eblen Slide 69
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Business of Software Europe 2017

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Debunking Product Platitudes: Scott Eblen

  1. 1. Debunking Product Platitudes Scott Eblen - @wseblen Director of Product Management, Twitter 6 June 2017
  2. 2. Always be Shipping
  3. 3. Always be Shipping Learning
  4. 4. 8 x 5 x 6 x 4 x 2 x 1 x 3 x 7
  5. 5. 1 x 3 x 4 x 5 x 7 x 8 x 6 x 2
  6. 6. 8 x 5 x 6 x 4 x 2 x 1 x 3 x 7 1 x 3 x 4 x 5 x 7 x 8 x 6 x 2 Anchoring
  7. 7. Can you be learning faster than you’re shipping? ● Understand the product ● Users Research & Concept Testing ● Look to other fields (like academia & popular science)
  8. 8. Innovation is Key
  9. 9. Execution is Key Innovation is Key
  10. 10. Percent of trades that are copied Adjustedreturnsoninvestment
  11. 11. Optimal ratio of copied vs. original ideas: 90% Copy & paste 10% Experimentation
  12. 12. Execution is Key ● Don’t over-emphasize Innovation ● Experiment with how you execute (as well as what you build) ● Learn from competitors
  13. 13. Ideas come from Everywhere
  14. 14. Ideas come from Everywhere (Everywhere is Nowhere!)
  15. 15. Formalising Idea Capture ● Encourage associative thinking ● Look beyond your industry ● Watch what’s around you
  16. 16. Own the Roadmap
  17. 17. Own the roadmap a story
  18. 18. Own the Story ● Make sure everyone from individual to board can retell ● Make it concrete through storytelling ● Rule of Three
  19. 19. Culture Counts
  20. 20. Tradeoffs Culture Counts^
  21. 21. Team vs Family
  22. 22. Culture Trade-offs Count ● Discuss making actual trade-offs that impact company culture ● Make sure culture conversations are substantive (pass the ‘board test’)
  23. 23. Be Data Driven
  24. 24. Be Data Driven Savvy
  25. 25. Be Data Savvy ● Check you know underlying trends ● ‘Bad’ outcomes can be good so make predictions in advance
  26. 26. Think about scaling later
  27. 27. Think about scaling later
  28. 28. Scale Gradually ● Be hands on while it’s still possible ● Understand before automating
  29. 29. Building software isn’t sexy
  30. 30. Thank You @wseblen
  31. 31. Backup Slides
  32. 32. Execution is Key Always be Learning Formalize Idea Capture Think about Scaling Later Be Data Savvy Culture Tradeoffs Count Own the Story

Business of Software Europe 2017

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