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RE-ENGAGE
How America’s Best Places to Work
Inspire Extra Effort in Extraordinary
Times

Leigh Branham, SPHR
Mark Hirschfeld



www.re-engagebook.com
“A heightened emotional and intellectual
connection that an employee has for
his/her job, organization, manager, or
coworkers that, in turn, influences
him/her to apply additional discretionary
effort to his/her work.”

         --The Conference Board
One in five workers is "highly disengaged."
Disengaged employees are 24% less likely to quit
than engaged employees.
60% intend to leave their jobs in 2010.
55% of employees plan to change jobs, careers or
industries "when the economy recovers.”
25 percent of "high potentials" plan to leave.
The downturn has exposed a severe skills gap
among managers in managing and re-engaging the
disengaged—63% are now rated as "ineffective."
Dilbert’s Boss: “We need more of what the
  management experts call ‘employee
  engagement’…I don’t know what the details are,
  but I think it has something to do with you idiots
  working harder for the same pay.”
Dilbert: “Is anything different on your end?”
Dilbert’s Boss: “I think I’m supposed to be
  happier.”
Give more discretionary effort
Receive better customer service ratings
Speak well of the organization
Are more likely to stay
Voice more ideas
Adapt to and facilitate change
Engage other employees
Yearly competitions in 44 U.S. Cities
10,000 employers of all sizes have applied
since 2004
2.1 million employees surveyed
Data from 37-question engagement survey;
200,000+ comments analyzed
Engaged…

             Actively Disengaged…



Not
Engaged…
“This is a great place to work--telling the stories of
what I do at work to my friends and family is just
about my favorite thing to do because they are
always in disbelief....”

“Whether we win this award or not, myself and
everyone on staff knows how lucky we are to work
here. We have a great staff with incredible teamwork
and a boss who is one of the top reasons this is such
a great place. As noted in my survey answers, it
would take A LOT for me to leave this office.”
“My supervisor is a person that I have trouble
with. He has no trust in anybody. He makes the
job hard for everybody. He takes credit for
everything. Makes it hard to want to do your best.”

“I am amazed that this company could possibly be
considered as a good place to work. Everyone I
know is leaving and/or trying to leave as soon as
possible. The people who work here are great, but
we are treated badly by management, and I can't
wait to get out!”
“We have vastly
underestimated how
deeply ingrained are the
organizational and
cultural rigidities that
hamper our ability to
execute.”
Organizational size does matter.

Senior leaders impact employee engagement as much or
more than direct managers.

Generational diversity is often a barrier to becoming a
better place to work.

Tough times make engagement harder.

Employee benefits are changing as a driver.
Evident in all highly
engaged “Best Places to
Work” cultures.
The best explanation of
most events regarding
employee engagement.
Each highly engaged
company puts their
“signature” on these
drivers.
Which of the six universal drivers do you believe is most
 important to engaging employees where you work?
Cares for those with brain injuries, spinal cord
injuries, or severe physical disabilities
Turnover 1/4th of industry
Pride and autonomy as key principles
Training in 260 “mindsets”
“Scared Rabbits” and “Arrogant Jackasses”
230-bed hospital, 1,600 employees
Won Best-Place-to-Work in Boston two years in a
row out of 392 employers that applied
Managers were avoiding difficult conversations
“Learning conversation” coaching and rehearsals
Push decision making to the front line
Employee surveys
People management as performance criteria
Cut turnover in half
Surplus of nurse applicants
The productivity of work is not the
responsibility of the worker, but of
the manager.”

          -- Peter Drucker
Next Webinar:
           Tuesday, March 16
Generational Diversity: Bridging A Critical
        Engagement Crosswind

   Join us in San Diego at SHRM for
“Navigating the Crosswinds of Employee
         Engagement” in June!
www.quantumworkplace.com

www.keepingthepeople.com

 www.silverstonegroup.com
www.re-engagebook.com


   @ReEngageBook
Thank You!

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Introduction To Re Engage

  • 1. RE-ENGAGE How America’s Best Places to Work Inspire Extra Effort in Extraordinary Times Leigh Branham, SPHR Mark Hirschfeld www.re-engagebook.com
  • 2. “A heightened emotional and intellectual connection that an employee has for his/her job, organization, manager, or coworkers that, in turn, influences him/her to apply additional discretionary effort to his/her work.” --The Conference Board
  • 3. One in five workers is "highly disengaged." Disengaged employees are 24% less likely to quit than engaged employees. 60% intend to leave their jobs in 2010. 55% of employees plan to change jobs, careers or industries "when the economy recovers.” 25 percent of "high potentials" plan to leave. The downturn has exposed a severe skills gap among managers in managing and re-engaging the disengaged—63% are now rated as "ineffective."
  • 4. Dilbert’s Boss: “We need more of what the management experts call ‘employee engagement’…I don’t know what the details are, but I think it has something to do with you idiots working harder for the same pay.” Dilbert: “Is anything different on your end?” Dilbert’s Boss: “I think I’m supposed to be happier.”
  • 5. Give more discretionary effort Receive better customer service ratings Speak well of the organization Are more likely to stay Voice more ideas Adapt to and facilitate change Engage other employees
  • 6.
  • 7. Yearly competitions in 44 U.S. Cities 10,000 employers of all sizes have applied since 2004 2.1 million employees surveyed Data from 37-question engagement survey; 200,000+ comments analyzed
  • 8. Engaged… Actively Disengaged… Not Engaged…
  • 9. “This is a great place to work--telling the stories of what I do at work to my friends and family is just about my favorite thing to do because they are always in disbelief....” “Whether we win this award or not, myself and everyone on staff knows how lucky we are to work here. We have a great staff with incredible teamwork and a boss who is one of the top reasons this is such a great place. As noted in my survey answers, it would take A LOT for me to leave this office.”
  • 10. “My supervisor is a person that I have trouble with. He has no trust in anybody. He makes the job hard for everybody. He takes credit for everything. Makes it hard to want to do your best.” “I am amazed that this company could possibly be considered as a good place to work. Everyone I know is leaving and/or trying to leave as soon as possible. The people who work here are great, but we are treated badly by management, and I can't wait to get out!”
  • 11. “We have vastly underestimated how deeply ingrained are the organizational and cultural rigidities that hamper our ability to execute.”
  • 12. Organizational size does matter. Senior leaders impact employee engagement as much or more than direct managers. Generational diversity is often a barrier to becoming a better place to work. Tough times make engagement harder. Employee benefits are changing as a driver.
  • 13. Evident in all highly engaged “Best Places to Work” cultures. The best explanation of most events regarding employee engagement. Each highly engaged company puts their “signature” on these drivers.
  • 14. Which of the six universal drivers do you believe is most important to engaging employees where you work?
  • 15.
  • 16. Cares for those with brain injuries, spinal cord injuries, or severe physical disabilities Turnover 1/4th of industry Pride and autonomy as key principles Training in 260 “mindsets” “Scared Rabbits” and “Arrogant Jackasses”
  • 17.
  • 18. 230-bed hospital, 1,600 employees Won Best-Place-to-Work in Boston two years in a row out of 392 employers that applied Managers were avoiding difficult conversations “Learning conversation” coaching and rehearsals Push decision making to the front line Employee surveys People management as performance criteria Cut turnover in half Surplus of nurse applicants
  • 19. The productivity of work is not the responsibility of the worker, but of the manager.” -- Peter Drucker
  • 20.
  • 21. Next Webinar: Tuesday, March 16 Generational Diversity: Bridging A Critical Engagement Crosswind Join us in San Diego at SHRM for “Navigating the Crosswinds of Employee Engagement” in June!
  • 23. www.re-engagebook.com @ReEngageBook