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The Dreamforce Partner Guide 
October 13-16, 2014 
San Francisco, CA
General Event Info
Dreamforce 2014: Unparalleled Speaker Line-Up 
+ more! 
Check out the most recent speaker announcements
We Have an Amazing Program This Year 
WORLD CLASS SPEAKERS 
• Visionary keynotes 
• 1400+ expert-led sessions for every ro...
Agenda at-a-Glance 
Monday, October 13 Tuesday, October 14 Wednesday, October 15 Thursday, October 16 
8:30am – 6:00pm 
Br...
Dreamforce Campus 
Partner 
Zone 
Project Wave 
Download the map
Benefit Bruno 
Mars 
Civic 
Center 
Plaza 
Cake 
Gala Event + Benefit Concert at Civic Center 
Tuesday, October 14
Give to the UCSF Benioff Children’s Hospitals 
Agenda: 
6:30pm Cocktails at City Hall 
8:30pm Gala Concert 
Followed by Af...
Great Partner Presence with 350+ Sponsors 
Platinum Titanium Emerald Diamond
Partners at Dreamforce: 
The Experience
The Week is Full of Amazing Content 
DRAFT ONLY 
Tuesday 
9am: Hillary Rodham 
Clinton 
1:30pm: Keynote with Marc 
Benioff...
Kick Off the Week with Our Partner Keynotes 
Tyler Prince 
EVP, WW Channel 
& Alliances 
Ron Huddleston 
SVP Global AppExc...
The Partner Zone: Your Home Base on the Dreamforce Campus 
The Westin Hotel, Market Street 
2nd and 3rd Floors 
INNOVATE w...
100+ Sessions Designed For You 
• APP Academy (ISV) & Cloud Academy (SI) on-boarding for new partners 
• Deep Dives across...
Personal insights from Marc Benioff, Parker Harris, Marc Andreessen, 
Reid Hoffman, Jeremy Stoppelman, Max Levchin, Hadi P...
Salesforce for Startups in the DevZone 
Theater Talks 
• From Consulting Partner to App Vendor 
• Lookout! Avoid Common St...
Are YOU Ready?
How to Have an AWESOME Experience 
1. Register for Dreamforce 
2. Customize Your Dreamforce Experience 
3. Join the Commun...
INCLUDES: 
Cloud Expos 
Product Keynotes 
Thursday's keynotes with Al 
Gore, Neil Young, Arianna 
Huffington & Eckhart Tol...
Customize Your Dreamforce Experience
Once Logged In, You Can Build Your Agenda 
View the Agenda Builder User Guide in the Partner Community
Join the Conversation! 
The Dreamforce App is in the Success Community 
1. Join Groups - be an active 
participant and pos...
Stay Engaged 
Watch Dreamforce take shape – sessions, tips for 
newcomers and more! 
Tune in to Road to Dreamforce :: Tues...
Partner Community – Dreamforce for Partners 
Your one-stop shop for news, information, and updates about Dreamforce! 
http...
Partner Roadmap Webinar – Dreamforce Preview 
Join us on October 2 at 9am Pacific! 
• Partner Zone Highlights 
• Recommend...
How Can Partners Win AMAZING Prizes at Dreamforce? 
1 Attend the Partner Keynote 
Moscone West, 3rd Floor 
Monday, October...
The Dreamforce Partner Guide
The Dreamforce Partner Guide
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The Dreamforce Partner Guide

  1. 1. The Dreamforce Partner Guide October 13-16, 2014 San Francisco, CA
  2. 2. General Event Info
  3. 3. Dreamforce 2014: Unparalleled Speaker Line-Up + more! Check out the most recent speaker announcements
  4. 4. We Have an Amazing Program This Year WORLD CLASS SPEAKERS • Visionary keynotes • 1400+ expert-led sessions for every role and industry • Free hands-on training and success clinics • Product campground staffed with experts • 350+ partners showcasing solutions in the Expo NETWORKING • Gala with Bruno Mars • Dreamforce Plaza with local bands, games, relaxation areas SPECIAL EVENTS FOR SPECIFIC GROUPS • Partner Zone for all partners • Developer Zone • Industry Success Showcase • Admin Zone
  5. 5. Agenda at-a-Glance Monday, October 13 Tuesday, October 14 Wednesday, October 15 Thursday, October 16 8:30am – 6:00pm Breakout Sessions 8:30am – 6:00pm Breakout Sessions 8:30am – 6:00pm Breakout Sessions 8:30am – 2:00pm Breakout Sessions 10:00am – 11:30pm Partner Keynote 10:00am – 5:00pm Cloud Expo Open 9:00am – 5:00pm Cloud Expo Open 9:00am – 2:00pm Cloud Expo Open 9:00am – 10:30am Hillary Rodham Clinton 9:00am – 9:50am Marketing Cloud Keynote 10:00am – 1.00pm Reimagine. Everything. 12:00pm – 8:00pm Cloud Expo Open 11:30am – 12:30pm Laura Andreesen 10:30am– 11:20am Sales Cloud Keynote 12:30pm – 1:30pm Fireside Chat with Marc Benioff and Tony Prophet, Microsoft 1:30pm – 3:30pm Keynote with Marc Benioff & Special Guests 12:30pm – 1:20pm Service Cloud Keynote 2:00pm – 3:00pm “PayPal Mafia” Panel 6:30pm – 10:00pm Dreamforce Gala & UCSF Benefit with Bruno Mars 2:00pm – 2:50pm Platform Keynote 3:30 – 6:30 pm Tony Robbins 3:30pm – 4:20pm Data.com Keynote 2:00 pm – 3:00pm Marc & Parker Q & A Session 5:00pm – 6:00pm Special Session (TBC) 3:00 pm – 4:30 pm Closing Session 6:00pm – 8:00pm Cloud Expo Welcome Reception 7:00pm – 1:00am Partner Parties & AppBash South Halls ABC Moscone West Yerba Buena Theater Get the official agenda.
  6. 6. Dreamforce Campus Partner Zone Project Wave Download the map
  7. 7. Benefit Bruno Mars Civic Center Plaza Cake Gala Event + Benefit Concert at Civic Center Tuesday, October 14
  8. 8. Give to the UCSF Benioff Children’s Hospitals Agenda: 6:30pm Cocktails at City Hall 8:30pm Gala Concert Followed by After Party at City Hall with will.i.am and special guests Purchase tickets at: https://give.theconcertforkids.com/ theconcertforkids/
  9. 9. Great Partner Presence with 350+ Sponsors Platinum Titanium Emerald Diamond
  10. 10. Partners at Dreamforce: The Experience
  11. 11. The Week is Full of Amazing Content DRAFT ONLY Tuesday 9am: Hillary Rodham Clinton 1:30pm: Keynote with Marc Benioff and guests 6:30pm: Gala + Benefit @ Civic Center Monday 10am: Partner Keynote 11:30am: Partner Zone Opens + Prize Pickup 4:00pm – 6:00pm: Partner Welcome Reception Wednesday 9:00am – 4:30pm: Product Keynotes 7:00pm – 9:00pm: Partner Appreciation Party @ City View 9:00pm – 1:00am: AppBash @ City View Thursday 10:00am – 1:00pm: Transformation Keynotes 2:00pm – 3:00pm: Marc & Parker Q&A Session
  12. 12. Kick Off the Week with Our Partner Keynotes Tyler Prince EVP, WW Channel & Alliances Ron Huddleston SVP Global AppExchange & Partner Program Neeracha Taychakhoonavudh SVP Partner Programs And special guests! Special Partner Lead and Innovate in the #1 Cloud Ecosystem Monday, October 13th Keynote Contest 10 a.m. – 11:30 a.m. Third Floor, Moscone West
  13. 13. The Partner Zone: Your Home Base on the Dreamforce Campus The Westin Hotel, Market Street 2nd and 3rd Floors INNOVATE with the leading technology • Demos of new Salesforce technology CONNECT with members of the partner community • Partner Community Theater • Networking areas • Welcome reception and daily lunch service GROW your business with resources • Over 60 partner-specific sessions • ‘Ask the Experts’ consultation stations
  14. 14. 100+ Sessions Designed For You • APP Academy (ISV) & Cloud Academy (SI) on-boarding for new partners • Deep Dives across technical, sales, marketing, operations, and support • Entrepreneur startup sessions with industry luminaries • Partner-led best practices in the new Partner Community Theater • Hundreds of Sales, Service, Marketing, and Technical Hands-On sessions • Review the Partner Session Guide! http://p.force.com/dreamforce
  15. 15. Personal insights from Marc Benioff, Parker Harris, Marc Andreessen, Reid Hoffman, Jeremy Stoppelman, Max Levchin, Hadi Partovi, Jason Lemkin, Tien Tzuo, Mark Organ, Jeff Clavier, Brian Jacobs & many more! 20+ Founders Forum Sessions & Panels | 25 Partner Best Practice Talks
  16. 16. Salesforce for Startups in the DevZone Theater Talks • From Consulting Partner to App Vendor • Lookout! Avoid Common Startup Formation Pitfalls • Force.com + Heroku = Partner Success • Angular, Bootstrap, Salesforce1: Oh My! • Wearables: The Apps Revolution on Salesforce1 Partner Experience • Featured Startups • Startup Relations and AppExchange Program staff
  17. 17. Are YOU Ready?
  18. 18. How to Have an AWESOME Experience 1. Register for Dreamforce 2. Customize Your Dreamforce Experience 3. Join the Community Conversation 4. Stay Socially Engaged 5. Join Our Dreamforce Preview Webinar on October 2 6. Get Dreamforce partner updates on the Partner Community
  19. 19. INCLUDES: Cloud Expos Product Keynotes Thursday's keynotes with Al Gore, Neil Young, Arianna Huffington & Eckhart Tolle DOES NOT INCLUDE: Marc's keynote Hillary's keynote Tony Robbins, Breakout sessions Gala Register for Dreamforce The Dreamforce free Expo+ Pass is now live! Register for the Expo+ pass here. See the pass comparison (community login required). Full conference pass until October 12: $1299 Register here.
  20. 20. Customize Your Dreamforce Experience
  21. 21. Once Logged In, You Can Build Your Agenda View the Agenda Builder User Guide in the Partner Community
  22. 22. Join the Conversation! The Dreamforce App is in the Success Community 1. Join Groups - be an active participant and post helpful, relevant content • Promo Central: promote your session, booth or party 2. Engage with your partner community • Join the Dreamforce for Partners group • Follow your peers 3. Join session discussions to influence and shape the content 4. Host a group for your customers & fans 5. Have fun! Go to www.Dreamforce.com and click ‘Login’
  23. 23. Stay Engaged Watch Dreamforce take shape – sessions, tips for newcomers and more! Tune in to Road to Dreamforce :: Tuesdays 11am PDT Subscribe to Road to Dreamforce webinars & watch previous episodes. @dreamforce @partnerforce @appexchange /dreamforce /salesforcepartners /appexchange
  24. 24. Partner Community – Dreamforce for Partners Your one-stop shop for news, information, and updates about Dreamforce! http://p.force.com/dreamforce
  25. 25. Partner Roadmap Webinar – Dreamforce Preview Join us on October 2 at 9am Pacific! • Partner Zone Highlights • Recommended Breakout Sessions • Keynotes, Campground, and Campus breakdown • Dreamforce Rumors – True or False? • Special Partner Activities at Dreamforce • How to get the most out of your Dreamforce Experience Roadmap Webinars are for all ISV & SI Partners. This session will be recorded and available on the Partner Community at: http://p.force.com/roadmap
  26. 26. How Can Partners Win AMAZING Prizes at Dreamforce? 1 Attend the Partner Keynote Moscone West, 3rd Floor Monday, October 13, 10am Text “DF14” to 40691 right now and find out how you could win a Samsung Curved LED TV! 2 Take a Survey inside the Grow area of the Partner Zone Westin Market Street Starting Monday, October 13 at 11:30am The hoodies will ONLY be given out to those who take the survey + Match App game inside the Grow area. Pickup begins on Tuesday.
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    Oct. 26, 2014
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    Sep. 30, 2014
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    Sep. 17, 2014

Dreamforce is a fun filled week for partners. Learn everything you need to know to get ready for Dreamforce 2014.

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