Expanding Your Reach Beyond YouTube
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This presentation was given by Brandon Hassler at the UTuber Nation meetup on July 14th, 2016. Brandon is the CEO & Founder of Market Campus, a program that offers professional digital marketing training to businesses and entrepreneurs. Learn more at https://marketcampus.com
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Expanding Your Reach Beyond YouTube
- 1. Expanding Your Reach Beyond @BrandonHassler
- 5. @BrandonHassler Started July 8, 2014 MarketCampus.com
- 6. @BrandonHassler Started July 8, 2014 Launched online course December 2015 MarketCampus.com
- 7. @BrandonHassler Started July 8, 2014 Launched online course December 2015 Have students in over 40 countries learning online MarketCampus.com
- 9. @BrandonHassler MarketCampus.com/UTuber Expanding Your Reach Beyond
- 10. @BrandonHassler MarketCampus.com/UTuber Marketing is about one thing.
- 12. @BrandonHassler MarketCampus.com/UTuber At·ten·tion notice taken of someone or something; the regarding of someone or something as interesting or important.
- 17. @BrandonHassler MarketCampus.com/UTuber Where is your attention when you aren’t on YouTube?
- 19. @BrandonHassler MarketCampus.com/UTuber The average person checks their phone nearly 80 times a day.
- 23. @BrandonHassler MarketCampus.com/UTuber Your subscribers are humans just like you. So where are they spending their time?
- 24. @BrandonHassler MarketCampus.com/UTuber Your subscribers are humans just like you. So where are you spending your time?
- 25. @BrandonHassler MarketCampus.com/UTuber What social networks are your viewers on? Who do they follow? What groups/communities do they engage in? What networks are untapped?
- 26. @BrandonHassler MarketCampus.com/UTuber What social networks are your viewers on? Who do they follow? What groups/communities do they engage in? What networks are untapped? Where do they get news/hangout? What publications do they regularly read? What bloggers do they follow? Can you run retargeting ads there?
- 27. @BrandonHassler MarketCampus.com/UTuber Everybody has 24 hours in a day. Great marketers understand how their audience spends those 24 hours.
- 28. @BrandonHassler MarketCampus.com/UTuber So what we can do?
- 29. @BrandonHassler MarketCampus.com/UTuber Do you have a website?
- 30. @BrandonHassler MarketCampus.com/UTuber “But my audience goes directly to my YouTube channel. A website is a waste of time.”
- 34. @BrandonHassler MarketCampus.com/UTuber REAL ESTATE. REAL ESTATE. REAL ESTATE. REAL ESTATE. REAL ESTATE. REAL ESTATE. REAL ESTATE. REAL ESTATE. REAL ESTATE. BE EVERYWHERE.
- 35. @BrandonHassler MarketCampus.com/UTuber How could we optimize this?
- 37. @BrandonHassler MarketCampus.com/UTuber Good intro description Embed Video
- 38. @BrandonHassler MarketCampus.com/UTuber Turn transcription into blog post Include screenshots & subheadings
- 44. @BrandonHassler MarketCampus.com/UTuber Full Video on YouTube
- 45. @BrandonHassler MarketCampus.com/UTuber Why no link, Gary?
- 46. @BrandonHassler MarketCampus.com/UTuber Repurposing Content is Not a Sin
- 47. @BrandonHassler MarketCampus.com/UTuber Especially when you can hijack the content
- 49. @BrandonHassler MarketCampus.com/UTuber Create a special link to share
- 51. @BrandonHassler MarketCampus.com/UTuber You need to be on Instagram. Period.
- 52. @BrandonHassler MarketCampus.com/UTuber Create interest pages around your niche
- 53. @BrandonHassler MarketCampus.com/UTuber Grow Your Reach w/ Instagress Comment/Like/Follow Hashtags Related Followings Location Keywords
- 55. @BrandonHassler MarketCampus.com/UTuber You can still push people to your content. (Yes, with actual links!)
- 58. @BrandonHassler MarketCampus.com/UTuber Email is so 1995, right?
- 59. @BrandonHassler MarketCampus.com/UTuber Not even close to dead. ● There are more than 3.2 billion email accounts today ● 95% of online consumers use email; 91% check it at least once a day ● Email has a longer lifespan than social media ● 77% prefer email for marketing communications ● Email lets you be personal ● Email marketing has an ROI of 4300%
- 60. @BrandonHassler MarketCampus.com/UTuber How do I build my list?
- 66. @BrandonHassler MarketCampus.com/UTuber Give them a reason. Exclusive video content First to see videos, contests, promotions, etc.
- 67. @BrandonHassler MarketCampus.com/UTuber Everybody loves free crap Gift Cards/Cash Sponsored Prize Giveaway 1-on-1 session Guest in a video
- 69. @BrandonHassler MarketCampus.com/UTuber Everything I have talked about is worth this much
- 70. @BrandonHassler MarketCampus.com/UTuber IF you don’t execute.
- 72. @BrandonHassler MarketCampus.com/UTuber “Between creating, editing, my day job, and my family, I just don’t have time for this”