INTERNATIONAL TRADING RELATIONSHIPS FINAL REPORT OUTLINE BAI 2300 Global Business Environment INTRODUCTION: This Term Project provides you with the opportunity to: 1. Understand the trends and underlying factors that influence the global business environment, and, 2. Apply skills taught in the course by researching and analyzing the trading relationships between Canada and two other target markets. This will be done by working individually: 1. select two target markets; 2. perform a comprehensive market overview of each target market, including an assessment of the following issues within the context of their relevance to international commercial activities: a. the social, economic and political situation, b. transportation, financial, judicial and telecommunications infrastructure, c. trading situation generally including import, export and investment activity, and market entry barriers and risks; 3. illustrate and comment on each market’s trading relationship with Canada 4. do a Corporate Social Responsibility (CSR) assessment for each market 5. analyze and assess the viability of each market to support a future trading relationship with Canadian importers, exporters and investors based on past and present information, trends, and what you think the future could hold. The most successful international businesses follow a similar approach in constructing and maintaining trading relationship profiles providing their key employees with an up-to-date analysis of existing and potential target markets. The trading relationship profile serves as a valuable reference in developing or changing market development plans. This is a major class assignment to be prepared in accordance with the course policies of the School of Business and the Department of Marketing-Management Studies. The Project will be submited as follows: (i) Phase One (Check-In One) includes the following Major Sections of the Report: Introduction Market Analysis Economic Analysis Market Audit and Competitive Market Analysis, and Risks and Barriers (ii) Phase Two, includes the following Major Sections of the Report: Import Analysis Export Analysis CSR Conclusion and Executive Summary In addition to all the changes suggested from the Check In Note: There will also be a question on the mid-term and/or final exam related to this term project. The project possible point’s marks are 80 and 5 for your check in for a total of 85 points Plagiarism and Academic Dishonesty Plagiarism, whether done deliberately or accidentally, is defined as presenting someone else’s work, in whole or in part, as your own, and includes the verbal or written work of another person, group, or organization. Quite simply, if you use another person’s work, without indicating who that person is, you have committed plagiarism. Academic work submitted by a student is evaluated on the assumption that the work presented by the student is his or her own, unless indicated otherwis.

1. INTERNATIONAL TRADING RELATIONSHIPS
FINAL REPORT OUTLINE
BAI 2300
Global Business Environment
INTRODUCTION:
This Term Project provides you with the opportunity to:
1. Understand the trends and underlying factors that influence
the global business environment, and,
2. Apply skills taught in the course by researching and
analyzing the trading relationships between Canada and two
other target markets.
This will be done by working individually:
1. select two target markets;
2. perform a comprehensive market overview of each target
market, including an assessment of the following issues within
the context of their relevance to international commercial
activities:
a. the social, economic and political situation,
b. transportation, financial, judicial and telecommunications
infrastructure,
c. trading situation generally including import, export and
investment activity, and market entry barriers and risks;
3. illustrate and comment on each market’s trading relationship
with Canada
4. do a Corporate Social Responsibility (CSR) assessment for
each market
5. analyze and assess the viability of each market to support a

2. future trading relationship with Canadian importers, exporters
and investors based on past and present information, trends, and
what you think the future could hold.
The most successful international businesses follow a similar
approach in constructing and maintaining trading relationship
profiles providing their key employees with an up-to-date
analysis of existing and potential target markets. The trading
relationship profile serves as a valuable reference in developing
or changing market development plans.
This is a major class assignment to be prepared in accordance
with the course policies of the School of Business and the
Department of Marketing-Management Studies.
The Project will be submited as follows:
(i) Phase One (Check-In One) includes the following Major
Sections of the Report:
Introduction
Market Analysis
Economic Analysis
Market Audit and Competitive Market Analysis, and
Risks and Barriers
(ii) Phase Two, includes the following Major Sections of the
Report:
Import Analysis
Export Analysis
CSR

3. Conclusion and
Executive Summary
In addition to all the changes suggested from the Check In
Note: There will also be a question on the mid-term and/or
final exam related to this term project. The project possible
point’s marks are 80 and 5 for your check in for a total of 85
points
Plagiarism and Academic Dishonesty
Plagiarism, whether done deliberately or accidentally, is defined
as presenting someone else’s work, in whole or in part, as your
own, and includes the verbal or written work of another person,
group, or organization.
Quite simply, if you use another person’s work, without
indicating who that person is, you have committed plagiarism.
Academic work submitted by a student is evaluated on the
assumption that the work presented by the student is his or her
own, unless indicated otherwise. The term “Academic
Dishonesty” or “cheating” applies to tests, exams and
assignments, and includes, but is not limited to, knowingly
helping another student to commit an act of academic
dishonesty by letting him/her view your answers, by lending
your work, by sharing electronic files.
Incidents of plagiarism and/or academic dishonesty will be
punished as outlined in the School of Business Procedures
Document which is posted on Blackboard. It is your
responsibility to ensure you understand this document and its
implications.
Late Submissions
All materials related to the Term Project must be submitted by
the deadline. As outlined in the School of Business Procedures
Document, late assignments, whether individual or team, will
not be accepted for grading, except in a case of a documented
emergency or special circumstance brought to the attention of
the professor well in advance of the due date.

4. The key requirements of this assignment are as follows:
1. Project Composition: Individually; there are no free rides in
this project and your mark will reflect your work!
2. Length: The body of the Term Report must be between 20 –
25 typed pages using 1.5 spacing, and a size 11 font.
Additional information such as graphics, tables, maps,
statistical information, etc should be added as appendices.
3. Presentation and on line posting: A typed one page
presentation overview, using 1.5 spacing, and a size 11 font,
must be submitted as presentation. PowerPoint slides can be
used as a visual support for your presentation; you must use a
minimum of 4 and a maximum of 5 slides in the presentation.
Your presentation must be posted on Blackboard at least 24
hours before the assignment dude date.
After posting your Presentation, please read your classmates'
posts and select only one to comment what you learned from
your classmate job. Please do not post any comment in your
classmate’s job if somebody did it before you.
1. Project Deadlines are as follows: (Late penalties will be
applied)
Does not apply for Online Class
· Project Launch
Week 1
· Approval of Markets and Team work-plan Due
Week 2
· Check-in Phase 1
Week 8
· Project Due - Written Report,

5. Week 12
· Presentations
Week 12
2. The Term Project must be professionally presented. It should
include the structure outlined below.
i. Analysis is central to this Report. You must demonstrate the
relevance of all information presented by determining why that
information is important and how that information impacts the
trading relationship, especially the implications of significant
changes over time. Doing this level of analysis requires
independent thought on your part, not merely cutting and
pasting from, or the summarizing of, online resources.
Individual subjects are presented as examples for you to include
in your report.
Note that this list can include but is not limited to the subjects
listed below. You must choose the ones that are relevant to and
appropriate for your target market, company and product. Be
creative.
Project Launch/Work Plan/Approvals - INITIATING THE
TERM PROJECT
Does not apply for Online Class
A. Select the target markets
B. Determine your priorities for each section
C. Develop a project timeline chart
D. Submit project plan and contract to professor in Week 2.
Introduction and Executive Summary
Prepare a two page executive summary on the entire project.
The Executive Summary serves the purpose of introducing the
project to a Board of Directors and CEO of a company that may

6. be interested in the trade potential of that country. It should
outline what the project is about and include a short paragraph
on each of the major subjects and an overall analysis of that
country.
The Executive Summary is to be written after all the other
sections are completed.
The following sections of the Report will contain information
that can be easily obtained from a variety of sources, including
reliable websites. You must properly cite all of these sources,
as previously mentioned in the Plagiarism and Academic
Dishonesty Section on page 2 of this Outline.
However, citing sources properly is not enough to earn a
passing mark on this Report. Simply cutting and pasting from,
or summarizing, your sources is not acceptable.
You are required to analyze the information you collect for and
present in your report. You must state why it is important to
the trading relationship and what the implications could be if
that information changes over time.
Market Analysis
Highlight the key points about the country's a person should
know about to do business in that country. In particular,
emphasize points that would relate to importing and exporting
activity. Some points to include might be:
• political stability and business climate;
• geographical issues (climate, location, topography, etc.);
• legal system as it applies both to doing business in the country
and
protection of intellectual property;
• regional cultural variation;

7. • business customs and practice;
• religion and culture;
• language;
• attitude to foreign investment and repatriation of funds;
• tax system;
ECONOMIC ANALYSIS
Refer to the general economic data that would give a business
person a clear picture of the economic soundness of the country.
You should consider such issues as:
· Population both growth and distribution
· GNP
· Per capita income and family income
· Distribution of Wealth
· Transportation infrastructure
· Communication infrastructure
· Working conditions
· Counter trade activities
· Foreign aid
· Labor force
· Inflation rate

8. · Available technologies and/or R&D
This section requires a data analysis; this is not an information
copy paste.
MARKET AUDIT AND COMPETITIVE MARKET ANALYSIS
The purpose of this section is to provide an understanding of the
capability of that country to compete internationally. You may
wish to consider such issues as:
· Principle industries
· Foreign investment
· Exports, imports, trade balance
· Consumer/customer buying habits
· advertising media availability, costs, types
Risks and Barriers
This section should describe and discuss the nature of the
barriers to market entry and the risks of doing business in the
target market. In this section you would also identify the ways
of overcoming these barriers and risks. The types of risks and
barriers you should consider are:
· Country Risks
· Market risks
· Product risks
· Commercial risks

9. · Barriers to market entry
· Barriers to market acceptance
IMPORT ANALYSIS
· Major products imported
· Historical (5 years) import performance
· Principal countries imported from
EXPORT ANALYSIS
· Major products exported
· Historical (5 years) export performance
· Principal countries of export
CORPORATE SOCIAL Responsibility (CSR) Strategies
As part of your understanding of a global business strategy for
your business, you need to discuss the CSR issues that may
exist in your target market. You will include, as part of your
discussion of the issue, specific actions required to deal with
the issue. Issues that you may consider identifying and
discussing would include:
· Consideration of environmental concerns and trends
· Human rights issues: example: sweat shops, immigrant
workers, equal treatment
· Unfair or corrupt business practices: example: bribery, false
advertising, misleading financial statements.
· Health or safety issues: example: working conditions, hours
of work

10. CONCLUSION
Conclude your report by identifying 3 key points that would
identify your target market’s international trade potential.
Make a recommendation about developing this target market
(only one) and support your recommendation with reference to
critical information from each section of the Term Report.
SOURCES OF INFORMATION & BIBLIOGRAPHY
This section plays a role in the overall evaluation of the Term
Report as it is an indicator of the time and effort spent on
research. This section lists all the sources used in the
preparation of the marketing plan.
APPENDICES
Unlimited but must be referenced in the text of the report.
This section plays a role in the overall evaluation, as an
indicator of the time and effort spent on research. These are
used to provide outside justification for the information
contained in the body of the report.
Include Appendix titles in the Table of Contents. Direct
downloads of data from the Internet are not to be included. You
must interpret and analyze the information you collect rather
than simply reproducing it.
OVERALL FORMAT
The Report should be written for the reader and use language
appropriate for that reader. Pay attention to spelling and
grammar as these mistakes affect the credibility of the report.
When using statistics or information from outside sources,
footnote the information on the page where the information is
used. The document should look clean and attractive; the
occasional use of pictures also helps the visual appeal.
A cover page with the description of the project and the name of
the author and a table of contents is required.
The body of the Term Report must be between 20 – 25 typed
pages using 1.5 spacing, and a size 11 font. This does not

11. include bibliography and appendices.
Each major section of the Report (as described in the Phase 1
Check-Ins) must start on a new page.
LIMITATIONS
Target Markets Exclusions - The following countries, nor any
part of these countries, will be acceptable as target markets:
Australia, Brazil, China, France, Germany, India, Italy, Japan,
Kuwait, Mexico, New Zealand, Saudi Arabia, South Africa,
South Korea, United Arab Emirates, United Kingdom, and The
United States. Every student must to select a unique
combination of countries; so repetitions are not allowed.
Data - Current information refers to the most recent data
available. Also, no data that is older than five years should be
included in the Term Report without the Professor’s explicit
permission. Wikipedia is not a valid source of information.
Assignment’s Required Elements
Points
Introduction / Executive Summary
/5
Market Analysis
/10
Economic Analysis
/10
Market Audit and Competitive Market Analysis
/10
Risk and Barriers

12. /10
Import and Export Analysis
/10
Corporate Social Responsibility (CSR) Strategies
/10
Conclusion
/10
Organization and Report Writing
(Use of graphics, table of content, bibliography, appendices,
grammar, spelling, etc)
/5
FINAL MARK
/80
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