More Related Content More from Mari Smith (20) Facebook & Twitter Fortunes: Mari Smith's slides from BlogWorld091. Presents Facebook & Twitter Fortunes with Mari Smith Social Media Speaker, Trainer & ConsultantPresident, International Social Media Association ©2009 Mari Smith - MariSmith.com 1 4. ©2009 Mari Smith - MariSmith.com 4 4 Ways Social Media Is Changing Business @Mashable 1) From “Trying to Sell” to “Making Connections” 5. ©2009 Mari Smith - MariSmith.com 5 4 Ways Social Media Is Changing Business 2) From “Large Campaigns” to “Small Acts” @GleneaglesHotel 6. ©2009 Mari Smith - MariSmith.com 6 4 Ways Social Media Is Changing Business 3) From “Controlling Our Image” to “Being Ourselves” 8. Social Media = “butterfly effect” ©2009 Mari Smith - MariSmith.com 8 9. ©2009 Mari Smith - MariSmith.com 9 4 Ways Social Media Is Changing Business 4) From “Hard to Reach” to “Available Everywhere” 11. ©2009 Mari Smith - MariSmith.com 11 2nd most trafficked website in the world 13. ©2009 Mari Smith - MariSmith.com 13 >70% of Facebook users = outside the United States 20. Why Social Media? Meets the human need to be heard, validated, acknowledged. ©2009 Mari Smith - MariSmith.com 20 21. ©2009 Mari Smith - MariSmith.com 21 Facebook’s Mission “To help the world connect & communicate more effectively.” 22. ©2009 Mari Smith - MariSmith.com 22 Main barrier to social media adoption: Inability to measure ROI [ Source: MarketingSherpa] 23. ©2009 Mari Smith - MariSmith.com 23 #1 reason people fail with Social Media Lack of a viable (proven) strategy 25. Social Media Strategy Mari’s Four-Part Formula Quality NETWORK + Quality CONTENT + CONSISTENCY+ Genuine, AUTHENTIC, PASSIONATE CARING = Profitable RELATIONSHIPS ©2009 Mari Smith - MariSmith.com 25 28. Is a customer more likely to purchase a product after some sort of social media interaction? 29. How much is it worth to convert an unhappy customer to a happy customer? 30. On average how many people does a happy customer tell about a product or service? 31. How much can an unhappy customer hurt you? [Source: Jacob Morgan, MarketingProfs] ©2009 Mari Smith - MariSmith.com 26 32. What you CAN measure: Activity (web analytics of blog or site) Tone (sentiment) [PeopleBrowsr.com] Velocity (spread over time, URLs, trackbacks) Attention (duration on site) Participation (comments, trackbacks) Many qualitative attributes (comments, what did they say, what did they mean) [Source: Shel Israel] ©2009 Mari Smith - MariSmith.com 27 44. How will you measure your results?©2009 Mari Smith - MariSmith.com 33 48. What target market would you most like to attract to your Facebook Fan Page? [PEOPLE]: 49. What is the primary OBJECTIVE of your Facebook Fan Page? 62. Which will be non-fan landing page? Examples: Welcome, About us, Be our Fan, Contest, Free Tips, Free Download, Free Stuff, Our Blog, etc. 64. To select the non-fan landing page, click Settings > select the tab you want from the drop-down menu next to Default Landing Tab for Everyone Else.©2009 Mari Smith - MariSmith.com 41 86. Where should you start? #1. Facebook (Profile + Fan Page) #2. Twitter #3. LinkedIn Blog YouTube Podcasting, Articles, Teleseminars, Webinars, Press Releases, Radio, Live Events, Tweetups, Widgets, Public Speaking, TV, JV’s, Ads ***RADICAL STRATEGIC VISIBILITY*** ©2009 Mari Smith - MariSmith.com 55