branding is not just for the big brands, branding can help artists communicate who they are to their intended audience.

1. from the brand personality experts Marilyn Kass + Linda Button

5. what comes to mind when you see the following brands?

8. what do you feel when you see the following brands?

12. brands ^ logos

13. brands = feelings

14. “ People will forget what you said, people will forget what you did, but people will never forget how you made them feel.” Maya Angelou

15. what do you want people to feel about you?

16. be very specific

18. shoe fetish

20. $45 $450

21. brands = value

22. your brand is how others describe you when you’re not in the room

23. If you don’t define your brand others will

25. know your audience inspire emotion choose your message

26. IMAGE FEELINGS COLORS AUDIENCE WORDS Brand Palette

27. know your audience who are your clients/customers?

28. where do they live? where do they work? what do they love about your work? what else do they love? what do they value? know your audience

29. inspire emotions

30. inspire emotion choose one image

31. inspire emotions how do you want to make people feel about your work?

32. Edgy Expressive Enchanted Effervescent Elegant Ebullient Feisty Flowing Fresh Friendly Flamboyant Free-spirited Feminine Gentle Gutsy Glowing High-spirited Hot Impassioned Irreverent Impish Adventurous Adorable Artsy Amused Affectionate Alluring Balanced Beautiful Bold Brave Bright Childlike Clever Connected Colorful Complex Classy Cheerful Deep Dazzling Dreamy Dynamic Joyful Jaunty Limpid Luscious Lively Light-hearted Magical Mystical Mellow Naughty Natural Outdoorsy Organic Optimistic Opulent Playful Pensive Precious Polished Peaceful Powerful Quiet Racy Radiant Romantic Rowdy Refined Spontaneous Saucy Spirited Sassy Spicy Serene Sexy Tender Twinkling Traditional Uninhibited Urbane Visionary Vibrant Warm Wholesome Witty Whimsical Youthful Zesty Zany choose two words

33. inspire emotions choose three colors

34. inspire emotion answer these questions what’s unique about your work? what do you do best? what are you known for ? what do you want to be known for? what do you do that no one else does? what are you most passionate about?

35. inspire emotion take your answers and circle six of the most most relevant words words that help you stand out

36. take all your answers and plug them into the brand palette IMAGE FEELINGS COLORS AUDIENCE WORDS

37. does your palette ring true? does the palette work as a whole? does the image you selected work with your colors? does it evoke the feelings you want? would your audience respond positively to your image and words? do all the components compliment each other? Run this by your friends and colleagues - ask them to weigh-in, then try it on and modify as needed

38. recap

39. branding = feeling

40. branding = value if you don’t define your brand others will

41. know your audience inspire emotion choose your message

42. Thank you! Marilyn Kass [email_address] Linda Button [email_address]