Get you started controlling and crafting your personal brand message.
Brands are feelings
Brands are feelings
If you wondering why you need branding, let’s talk about shoes.
Anyone here have a shoe fetish?
Here are two pair of shoes almost identical. Black spike heeled pumps. The pair on the left were purchased at a discount store and the pair on the right at Prada.
Why do people spend $450 for a pair of black pumps when they can get a similar pair for 1/10 the price. Branding. The Prada brand represents quality and cutting edge fashion. The no name discount store shoe without a logo is utilitarian not chic or prestigious. The name Prada signals exclusive and high end and you not believe it was Prada if the price tag weren’t as high.
Your brand is how others describe you when you’re not in the room, but is that the description you want?
First we need a palette
Remember the notes you made earlier – let’s pull them out, how do you want to make people feel about your work?
Branding For Artists
from the brand personality experts Marilyn Kass + Linda Button
what comes to mind when you see the following brands?
what do you feel when you see the following brands?
inspire emotion answer these questions what’s unique about your work? what do you do best? what are you known for ? what do you want to be known for? what do you do that no one else does? what are you most passionate about?
inspire emotion take your answers and circle six of the most most relevant words words that help you stand out
take all your answers and plug them into the brand palette IMAGE FEELINGS COLORS AUDIENCE WORDS
does your palette ring true? does the palette work as a whole? does the image you selected work with your colors? does it evoke the feelings you want? would your audience respond positively to your image and words? do all the components compliment each other? Run this by your friends and colleagues - ask them to weigh-in, then try it on and modify as needed