Branding For Artists

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branding is not just for the big brands, branding can help artists communicate who they are to their intended audience.

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  • Get you started controlling and crafting your personal brand message.
  • Brands are feelings
  • Brands are feelings
  • If you wondering why you need branding, let’s talk about shoes.
  • Anyone here have a shoe fetish?
  • Here are two pair of shoes almost identical. Black spike heeled pumps. The pair on the left were purchased at a discount store and the pair on the right at Prada.
  • Why do people spend $450 for a pair of black pumps when they can get a similar pair for 1/10 the price. Branding. The Prada brand represents quality and cutting edge fashion. The no name discount store shoe without a logo is utilitarian not chic or prestigious. The name Prada signals exclusive and high end and you not believe it was Prada if the price tag weren’t as high.
  • Example
  • Your brand is how others describe you when you’re not in the room, but is that the description you want?
  • Example
  • First we need a palette
  • Remember the notes you made earlier – let’s pull them out, how do you want to make people feel about your work?
  • Example
  • Branding For Artists

    1. 1. from the brand personality experts Marilyn Kass + Linda Button
    2. 5. what comes to mind when you see the following brands?
    3. 8. what do you feel when you see the following brands?
    4. 12. brands ^ logos
    5. 13. brands = feelings
    6. 14. “ People will forget what you said, people will forget what you did, but people will never forget how you made them feel.” Maya Angelou
    7. 15. what do you want people to feel about you?
    8. 16. be very specific
    9. 18. shoe fetish
    10. 20. $45 $450
    11. 21. brands = value
    12. 22. your brand is how others describe you when you’re not in the room
    13. 23. If you don’t define your brand others will
    14. 25. know your audience inspire emotion choose your message
    15. 26. IMAGE FEELINGS COLORS AUDIENCE WORDS Brand Palette
    16. 27. know your audience who are your clients/customers?
    17. 28. where do they live? where do they work? what do they love about your work? what else do they love? what do they value? know your audience
    18. 29. inspire emotions
    19. 30. inspire emotion choose one image
    20. 31. inspire emotions how do you want to make people feel about your work?
    21. 32. Edgy Expressive Enchanted Effervescent Elegant Ebullient Feisty Flowing Fresh Friendly Flamboyant Free-spirited Feminine   Gentle Gutsy Glowing High-spirited Hot Impassioned Irreverent Impish Adventurous Adorable Artsy Amused Affectionate Alluring   Balanced Beautiful Bold Brave Bright   Childlike Clever Connected Colorful Complex Classy Cheerful Deep Dazzling Dreamy Dynamic   Joyful Jaunty Limpid Luscious Lively Light-hearted Magical Mystical Mellow Naughty Natural Outdoorsy Organic Optimistic Opulent Playful Pensive Precious Polished Peaceful Powerful Quiet Racy Radiant Romantic Rowdy Refined Spontaneous Saucy Spirited Sassy Spicy Serene Sexy Tender Twinkling Traditional Uninhibited Urbane Visionary Vibrant Warm Wholesome Witty Whimsical Youthful Zesty Zany   choose two words
    22. 33. inspire emotions choose three colors
    23. 34. inspire emotion answer these questions what’s unique about your work? what do you do best? what are you known for ? what do you want to be known for? what do you do that no one else does? what are you most passionate about?
    24. 35. inspire emotion take your answers and circle six of the most most relevant words words that help you stand out
    25. 36. take all your answers and plug them into the brand palette IMAGE FEELINGS COLORS AUDIENCE WORDS
    26. 37. does your palette ring true? does the palette work as a whole? does the image you selected work with your colors? does it evoke the feelings you want? would your audience respond positively to your image and words? do all the components compliment each other? Run this by your friends and colleagues - ask them to weigh-in, then try it on and modify as needed
    27. 38. recap
    28. 39. branding = feeling
    29. 40. branding = value if you don’t define your brand others will
    30. 41. know your audience inspire emotion choose your message
    31. 42. Thank you! Marilyn Kass [email_address] Linda Button [email_address]

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