One key trend in the market is the increased popularity of ITSM among small and medium enterprises. SMEs have smaller budgets and often opt for public cloud services to meet their business requirements. The pay-per-use model makes the solution feasible for SMEs as they pay only for their usage.
According to the report, one of the major drivers is the demand to automate routine processes in enterprises. Automating routine processes establishes clear baselines to measure the company's performance and evaluate whether customer requirements and business goals are met. It helps to standardize processes and hence cuts costs and saves time, thus driving the need to implement ITSM in enterprises.
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