The, Designs And Produces Communications Software

The, Designs And Produces Communications Software
Introduction
ConnectPlus, designs and produces communications software. Over the decade ConnectPlus has
been extremely profitable, but recently the workers have displayed diminished innovation, higher
turnover and absenteeism, and overall sluggish performance. During this case study I will identify
the causes that could lead to high absenteeism and turnover, suggest specific HRM practices that
could facilitate the company's strategic objectives of growth and innovation, and I will provide a list
describing various criteria by which sales associates could be evaluated.
Main Body
In today's world, it is critical that senior management treat their staff as key players in their
organization. People are its greatest resource and assets to consolidate and become more
competitive much like an investment for better results and to remain profitable. Considering the
human factor as one of the most important asset is imperative to obtain and have at all times the
most qualified, motivated and competitive personnel in your organization.
Jim Heinrich founded of ConnectPlus, was not in need of a human resource department when he
first started, but as his company has grown with over 100 employees; productivity at the company
has decreased. Mr. Heinrich along with senior management has made the decision to establish a
full–time manager to assume sole responsibility for the human resources department, hiring Judith
Thompson to develop the systematic HRM function for ConnectPlus.
There
... Get more on HelpWriting.net ...

Yearly Outline of Communication Design
Week 1 Welcome to your first design module Introduction to Communication Design Within this
week's class we got an Introduction to the Design unit and learned a little bit about what we will be
studying over the next year. We were also given our HTML for our dairy and told about how we will
be creating an online dairy of what we have learned each week and that we will be given research
tasks, which we will write up, and place into our diary. Week 2 This week in class we covered a lot.
We started of by learning about Cave Paintings. Cave paintings paintings can be found on the
ceilings and walls of caves. They have said to be the source of inspiration for lots of designers like
like Picasso and writers and movie directors such as Ridley Scott. Pablo Picasso was a Spanish
painter, sculptor, printmaker, ceramicist and stage designer. He was said to have spent a lot of his
later life in France. Picasso is very well known for founding the Cubist movement. His most well
known works are the proto–Cubist Les Demoiselles d'Avignon and Guernica, a depiction of the
German bombing of Guernica during the Spanish Civil War. In 1890 Picasso was training with his
father. Then in 1893 juvenile standard of his first works falls away. In 1894 Picasso career as Pinter
had started to begin. When it came to 1897 Picasso's realism became tinged with Symbolist
influence, in series of landscape paintings rendered in non–naturalistic violet and green tones. From
1899 to 1900 was said

Why I 've Done Pretty Well For Myself
When I got started in copywriting, I took the long, uphill battle. I decided I was too good for the
copywriting courses out there (and perhaps too cheap), and turned instead to all the books I could
buy (at bargain basement prices) on Amazon.com.
And honestly, I 've done pretty well for myself. I quickly got a job in a marketing department,
writing copy regularly, and helping out with other marketing activities. I then transitioned to sales,
where I could continue to hone my copywriting abilities while earning a commission selling my
company 's products.
And all along, I chased secret after secret to copywriting success in cheapo books from Amazon.
But, let me tell you a little secret.
I wouldn 't do it that way again. In fact, in the ... Show more content on Helpwriting.net ...
Yet, it 's the thinking that sets great copywriters apart from good copywriters... And, this thinking is
what I 've found to be the biggest takeaway from the best–of–the–best copywriting courses out
there.
So, let me answer three of the most common questions around the copywriting courses out there...
With the hope that I can steer you in the right direction for a successful career.
Question 1: "How Do You Evaluate Copywriting Courses?"
When it comes to copywriting courses, I look to the teacher of the course as my single–biggest
factor. And, I have one big question.
"Do they walk the walk?"
Let me use a quick story to illustrate. A famous copywriter got a call from a new potential client.
This client was trying to sell a book about "How to get rich with your own mail order business." The
advertisement wasn 't working well enough, so he turned to this copywriter for help.
So, this copywriter asked, "Have you gotten rich with your own mail order business?"
Can you guess what the answer was? "No." He hadn 't. How much stock could anyone put in his

advice, then? What was the value of learning how to get rich in mail order, from someone who hadn
't done it themselves?
There are crooks and charlatans all over the place who talk the talk, but who don 't walk the walk.
When I 'm looking to invest in a new copywriting course, I ask, "Have they done it? Have they
succeeded as a copywriter?"
If the answer is, "No," that 's my answer to buying the course. Yet, if they

Nasty Gal Case Study
Audiences
Stakeholders can be defined as "any individual or group who can affect or be affected by the
actions, discussions, policies, practices or goals of the organization" (Freeman, 1984: 25) In the case
of Nasty Gal, their stakeholders comprise of a number of publics that they interact with and are
linked with (Esman, 1972; Grunig and Hunt, 1984:141) including current/potential customers, staff
members, investors/stockholders, women, media and political groups. According to the boohoo
website, Nasty Gal's target customer demographic is 18–27 year olds. (Boohoo Group, 2017) The
products are niche and designed for a specific demographic and young girls want to be a part of this
community.
Stakeholder Approach In its rapid growth, Nasty Gal placed an extreme focus on the needs of the
shareholders to the detriment of its stakeholders. The boohoo group is potentially making the same
mistake as by taking on the task of reviving the brand's reputation it places pressure on them to
communicate positive projected financial returns whilst simultaneous managing the expectations of
Nasty Gal's existing customer base. As a result, the company has taken the soft approach in
communicating with the existing customers of the brand by not addressing the pre–existing issues
before the acquisition which has caused consumers to react negatively online. (Racked, 2017) This
approach stems from the deal that the boohoo group made which only included the acquisition of
Nasty Gal's soft

Marketing Analysis : Att Group Essay
Business Description
ATT Group is a full–service digital creative agency that is located in Seattle. The company provides
marketing services, web, branding for a company in many industries. To illustrates, the company
provides solutions of marketing strategies including website, social media, or video production, so
that customers can get the best solution for their marketing strategy based on their budget. In
addition the company can help its customers by providing an assessment and an effective plan, so
that they can decide what should they focus on their marketing efforts.
Branding service: In order to keep the look from messages of a company be consistent in all
marketing platform, ATT Group provides a business brand strategy including logo development,
video production and social media plan.
Media buying and media planning: Having experience in blending media buying in traditional
solutions with digital solutions, ATT Group can provide the most effective solution for a company
media budget. In addition, it is one of a few company in Seattle location that offer Media buying
service, the company's customers will satisfy when they work with ATT Group.
Web design: Having employees with professional skills will helps its customers to design an website
with friendly user interface, and provide full needed functions so that it can attrated their target
customers.
Social media: Based on each company needs, ATT Group will customize strategy and express via
social media

The BP Oil Spill
Oil covered everything: beaches, animals, plants, bottoms of boats. Approximately 205.8 million
gallons of oil leaked into the ocean and toward the Louisiana shoreline. To put the amount in
perspective, that oil could be used to drive a Toyota Prius around the earth 184,181 times
(Repanich). All of this pollution and destruction because of one singular company: British
Petroleum. Needless to say, the image of BP was tarnished because of this. What can a company do
to come back from such a serious setback? This was the question that was faced by the company in
2010 (when the spill occurred), and is still being wrestled with today. By analyzing BP's
"Commitment to the Gulf" ad campaign, the brand's desired identity is made very apparent. When it
comes to oil, nearly all consumers are involved. However, BP does take specific steps in order to
narrow down a target audience when it comes to advertising its product. Despite the hardships faced
by BP stemming from the spill, consumers still have an addiction to oil. BP, the fourth largest oil
company in the world ("Biggest Oil"), has such a firm hold on consumer society that it is a necessity
in today's consumer landscape. By pushing the brand's identity to its target audience, BP used
branding to overcome a severe controversy and rebuild the image it hoped to convey to consumers.
When a typical consumer thinks of BP, he or she may think of the oil spill, which is still forefront in
the minds of many Americans when it comes to

Creative Brief On Target Audience
Creative Brief
Target Audience/Player Hardcore Gamer
Target Purchaser: Hardcore Gamer
Lead/Primary Platform: Xbox One/PS4
Anticipated Rating: MA15+/R18+ The X Statement:
Play as the unknown hero in a dark fantasy open world single player experience, brutal 3rd person
combat for the serious gamer.
Executive Summary
A once rich land of castles, keeps and townships has been torn apart when a rift to an unknown
place brings forth a dark force that wants only to ravage the world. Nearly all is lost. A warrior must
step forth if there is any hope for survival. After the loss of his home and family our hero has
nothing left to lose and must build his skills and reputation to avenge all he has lost in a ravaged
landscape full of death and destruction.
With difficult combat that rewards the player with an overwhelming sense of achievement in a
world that brings a vision of dread and foreboding to the user that echoes the ravaged world our
hero is trying to save.
Primary Design Goals
Single Player – A fully focused engrossing single player quest system.
Accomplishment – Player to experience exhilarating sense of achievement.
Replay ability – the content of the game to support repeat play options.
Secondary Design Goals
Action – heart pounding fast strategic combat
Inventory – involving weapons and armour and consumables to find.
Dark Intense – player to have sense of foreboding of what is behind the next door
This game is not:
A Multiplayer

Advertising And Sexism In Advertising: Discourse Of...
Discourse of Advertising
Advertising is referred to as a form of discourse in the sense that it has influenced not only the
structure of language and the modality of lifestyle, but also the content of routine daily acts of
communicative exchanges. The messages of advertising have permeated the entire cultural
landscape (Hosney 2011). Advertisements are seen as media discourse as they involve language and
social processes. According to Fairclough (1989), "Consumerism is a property of modern capitalism
which involves a shift in ideological focus from economic production to economic consumption,
and an unprecedented level of impingement by the economy on people's lives".
In order for an advertisement to be effective, it should have smart placement ... Show more content
on Helpwriting.net ...
The global beauty industry is enjoying huge worldwide success, and advertising campaigns are a
key way for major cosmetics brands to build a customer base and reap financial benefits. In the
media, women's bodies are presented as a series of 'problems' which need 'fixing' (Ringrow 2012).
The "ideal" woman is stereotyped through visual and textual aspects of the advertisements.
Advertisers use visual and linguistic means to persuade their audience. Beauty is one of the main
focuses of media in general and in advertising in particular. Female beauty is expressed in media
with youthful attributes, including wide eyes, full lips, high cheekbones and flawless skin (Pamela
and Nicholas 2013). Advertisements, magazines, porn, television and film tell women that unless
they are completely hairless, they cannot be attractive, sexy or desirable (to men).It is argued that
"advertising is the most influential institution of socialisation in modern society" (Jhally 1995). This
scenario has brought into perspective on how people who are in control of advertisements manage
to exercise their power and at the same time manipulate women's

Functions of Advertising
Text 2 "Functions of Advertising"
Pre–reading discussion 1. Can companies do without advertising? If not, why? State your point of
view. 2. What is your reaction to advertising? 3. Has any ad ever made you get interested in buying
a product? 4. Has an ad ever made you buy a product? Share your experience 5. How many roles
does the advertising play?
Read the text and answer the questions below:
The particular roles that advertising can play are many and varied, although they fall within three
broad areas: To inform To persuade To sell To inform In certain instances, advertising simply seeks
to provide the public with specific pieces of information. In many cases, this has a neutral content,
... Show more content on Helpwriting.net ...
Government departments sometimes use this form of advertising to bring about a change in attitudes
towards issues of general concern. In some market sectors, advertising may be used as a precursor to
other activities. It may, for example, attempt to provide specific information to the target audience in
order to persuade potential customers to take a sales call. To sell Most advertising seeks to promote
the sale of particular goods or services. To achieve this objective, the advertising provides the
potential or existing customer base with information about the product or service. In the majority of
instances, such advertising seeks to reinforce existing attitudes by explaining how the product is
appropriate to the potential users ' existing needs or lifestyle. Some advertising, particularly that of a
promotional nature, will attempt to persuade the customer to make a purchase now, rather than delay
it until some later time. The advertising will convey a sense of urgency, often by placing some form
of time constraint on the offer being made. This is particularly the case with 'sale ' advertising.
Potential customers are notified of the sale dates and reminded that they can only obtain the
particular 'bargains ' at that time. Similarly, retailers will make 'time–limited ' offers which impose
restrictions as to when customers can take advantage of the offer price. A key role of advertising is
to bring about the building

Gender Socialization : Social Expectations And Attitudes...
Every day we come across advertisements, many of them revolve around gender and gender
socialization. Gender socialization is "the process of learning the social expectations and attitudes
associated with one's gender" (Chegg). Our book discusses gender socialization regarding the
expectations for masculinity and femininity (Wood 2015). Most companies use these expectations to
create their advertisements, but some companies contradict the expectations to create a different
vision for gender advertisements. The gendered advertisement campaign that I'm going to analyze
focuses on putting a stop to littering. The advertisement consists of pictures of both a man and
woman and is designed where the company is comparing what a man would say versus what a
woman would say about littering. Key adjectives were expressed in both the man's and woman's
message to show the gendered differences. On the side of the advertisement with the man, it says,
"Bin your litter, it 's the smart thing to do." Whereas the side of the advertisement with the woman
says, "Bin your litter, it's a pretty quick thing to do." The adjectives smart and pretty bring out the
gendered differences in this advertisement campaign. I believe that the adjective "smart" was placed
on the side of the advertisement with the guy because they are considered to be smarter because of
their gender. The adjective "pretty" was placed on the other side of the advertisement with the
woman because women are held to that standard

Grand Valley State University Student Internship Experiences
Introduction
This report summarizes my overall experience thus far at Grand Valley State University (GVSU),
including my most recent internship experience. It will discuss how each experience that I have
gone through has helped prepare me for my transition from life as a student to the professional
world.
GVSU: A New Beginning
When researching different majors and what jobs they could lead to, I eventually decided upon
Advertising/Public Relations. I have always wanted to be part of a world full of creativity and
memorability, which is what the advertising industry is all about. The thought of becoming a
Copywriter in an advertising agency makes me excited to see what my future will be.
My future is still unwritten, but I will stop at no ... Show more content on Helpwriting.net ...
The entire experience was purely done from my home and communicated through email and
Facebook. Although I was not commuting throughout this internship to their corporate office located
in downtown Chicago, the experience was still challenging and still run professionally. The Black
Sheep is a satirical newspaper for college students geared towards specific schools.
Every other week I created a detailed outline of three very different ideas that I wanted to write
about that GVSU students could connect to. My supervisor then chose what my article would be on
based on those three outlines. The weeks that I was not sending my supervisor article ideas, I was
writing the satirical article as well as making editorial decisions based on the feedback I receive
from my first draft. Sometimes it would take two drafts, while other times it would take three. After
my supervisor felt that it was an exceptional piece of work, she posted it online where I would then
share it through social media to get my target audience aware that it was up and excited to read it.
Throughout the entire internship, I completed five full articles that were posted

The Feminine Care Product Industry
Carefree was the leader in the feminine care product industry since releasing their first product, the
very first pantiliner, in 1976. In the past 20 years they 've experienced a significant drop in market
share. In 1997 they owned only 10% of the market share, which is a major decrease from owning
over half in the 70 's. In 2008 carefree launched an ultra protection line which quickly discontinued
in 2012. Carefree was formerly owned by Mcneill PPC, and is currently owned by Energizer.
Carefree is a lesser used brand in comparison to its competitors. Competition in this industry is
mainly between Tampax, Always, and Playtex, which almost leaves Carefree out of the running.
Carefree has not been a big deal in the market share for over 20 ... Show more content on
Helpwriting.net ...
Carefree really needs to make a comeback in their market, and hopeful a new ad campaign will give
them the boost they need. In my campaign I decided to incorporate some of the ideas carefree has
used in previous campaigns. With the combination of pre–existing and new ideas this ad will appeal
to loyal customers and will hopefully attract new ones. I used a combination of straightsell and
testimonial execution techniques in my print ad. The consumer will get enough information from the
ad copy, and they will relate to the ad since it uses "Real Women" in it's testimonial. The positioning
strategy is pull, since the ad does not list price, a store location or phone number. The appeal used in
the ad is a combination of emotional and rational/informational. A woman would not buy this
product solely based on how it makes her look or feel, there needs to be enough information present
to promote the product's performance. I executed these elements in every aspect of my
advertisement. Its simple layout will appeal to consumers but not overwhelm them, and it 's down to
earth slogan allows women to relate well with the product. I used a quote that promotes confidence
to appeal emotionally with the consumer, because it

How to Create a Persuasive Advertising Campaign
Introduction
There are many organisations which are well–known and successful in providing comparable
services. Hence why, I am here to support you to accomplish the best proposal for creating a
persuasive advertising campaign for your organisation.
Situation Assessment
As you hold, a solid customer vision from instant knowledge for the potential target market and also
the significance of your services, it is vibrant that you encirclement the essential resource's to make
your company blossom. This is because; you have the inner understanding of your campaign, which
reimburses towards the amenities, provided by you to the market. Thus, the main principal to be
addressed is to create influential brand awareness in 'I'll cook for you', which you are lacking. By
having this, it will help you build a strong brand identity together with sending out a message to
your potential customers, which would be a good fit for your company and your intentions. In order
to generate brand awareness, it's not complicated, though the technique of generating awareness is a
vital aspect of reaching a broader audience. Having a career as a nutritionist, is distinguishing
selling point for your 'I'll cook for you' business; this is because, it will support you to locate
yourself in the market, which will be the key to persuade your customers you are unique. If these
concerns are not addressed, then it will be a failure for your 'I'll cook for you' business, as it will not
let you differentiate

Developing A Schedule. Where Do You Begin To Prepare Your
Developing a schedule
Where do you begin to prepare your advertising schedule? The best point of reference is the creative
or advertising brief. Here, you will be given a direction on how long the campaign should run for,
when it should begin and when it should end, along with other relevant information. You may
choose to run it over days, weeks, months or even years.
Regardless of which option you select, the length and timing of the campaign will be determined by
the targets set by the original brief and the budget.
If there is any doubt about how long the campaign should run for, it is best to go back to the team
that created the original brief and seek clarification.
The next step in developing the schedule is to ensure that your ... Show more content on
Helpwriting.net ...
The account executive debriefs the art director and copywriter, who then direct the assembly of the
ad. This may require a fashion shoot by a reputable fashion photographer, a model, make–up artist,
wardrobe artist, props, and lighting assistants.
The finished artwork is assembled digitally in the digital studio by a graphic designer, under the
direction of the art director. Once the ad is completed and proofed, it goes back to the client for final
approval and sign–off. The production department sends the approved ad directly to the magazine,
electronically, to their production department.
The double–page ad appears in the December edition of the magazine.
As shown in the example above, there are a lot of 'moving parts' to producing a 'simple' ad. With so
many moving parts, there are a number of opportunities for things to go wrong or fall behind
schedule, this is why proper planning and scheduling, along with constant follow–up with each of
the people involved in the process, is critical to the success of any advertising campaign.
Identifying relevant service providers
Which service providers will you need to achieve your advertising objectives? This will depend on
the type of campaign you are running and the media you select. As we saw in the previous section,
service providers may include:
● designers
● photographers
● media planning/buying agencies
● public relations or event management
●

How A Business And Work For Yourself
How to start a copywriting in business in 3 steps. Are you sick of a long commute to work in the
morning, Are you overworked and underpaid? Or, maybe your just sick of working for somebody
else. in this
in this article, you will find out how to start a copywriting business and work for yourself, with the
potential to make a large income. I'm not gonna lie, it will take work, it will take effort and it will
take time. But it might just be the perfect career for you.
Step 1 on how to start a copywriting business
Picking a niche
Niche is just a fancy word for what kind of copy you want to write. This could be an industry
specialty, such as, the pet industry or the financial industry. It could also be a Project related niche
like email marketing or social media. It doesn't matter what niche you pick but it should be
something you enjoy writing about (or better yet, passionate about.)
It's important to pick a niche for a few reasons.
You will be known as a specialist in your topic
You will get paid more
You will write your projects faster
You will have less research to do clients will come looking for you
It is always easier to sell to one person than to sell to everyone. You will have less competition and
when people find you, it's because they are looking for you. You should tike some time to figure out
what you want to write about then stick with it. You can change your niche later down the road but
start with something get good at it then change later if you want.

I Am Capable Of Achieving The Field Of Psychology And...
According to Douglas Vermeeren, an international speaker and author,"approximately 20 percent of
the population" sets goals, and "roughly 70 percent fail to achieve [them]". These failures are mostly
likely due to the lack of passion and dedication, for objectives should be set only when one is
certain of what they desire.After careful consideration, the goals I set for myself consist only of
what I know I am capable of achieving. These ambitions I bear regarding my future education and
career have been thought out carefully and thoroughly. My objective is to further my education and
obtain a career in the fields of Psychology and Communication Design. Each individual reflects
whom they spend the majority of their time with, usually being family members or immensely close
friends. The situations and experiences one has gone through are believed to be what shape a
person's personality and perspective towards life. However, three different persons can be put
through the exact same situation, and despite going through the same experiences, the manner in
which they choose to handle those situations may not be the same. This is because humans differ in
more ways than anyone can imagine. I was born into a fairly decent life. I have a mother, father,
siblings, food, and shelter. Of course, no one lives a perfect life, for with my family along came
frustration, conflicts, betrayal, anxiety, and depression. Unfortunately, I was present for the entire
show, there to witness the

Cliff Freem Creating A Brand Identity On Humor
Name:
Class:
Cliff Freeman: Creating a Brand Identity on Humor
Cliff Freeman was one of the premier individuals in the advertising industry in the world today. He
was able to create some of the most memorable advertising campaigns known by consumers today.
Cliff Freeman created brand identities using his humor. Therefore one of the most obvious traits of
his advertising campaigns was his use of humor. He has an amazing story about the rise to the top of
his field as he showed the ways in which humor could be used to create a relationship with
customers.
This illustrious man was born in Vicksburg Mississippi on February 14th 1941. He was raised in St.
Petersburg Florida, where he graduated from Florida State University in Tallahassee. He ... Show
more content on Helpwriting.net ...
Nothing speaks of the success of an advertisement than the reception of the public audience. To put
this achievement in perspective, we are looking at 1973 before the age of the internet. Today we are
able to talk about viral videos on the net, but Cliff Freeman started campaigns that were viral with
even limited resources. This success would continue with the next major breakthrough advertising
campaign created by Freeman. It was at Dancer–Fitzgerald–Sample that Freeman created his most
famous advertisement; the 1984 Wendy's "Where is the beef?" campaign.
The Wendy's campaign really brought to attention the creative genius of Cliff Freeman. Worthy of
notice is the fact that Wendy's burgers were not as popular at the time of the advertisement. In fact
Wendy's burgers were far behind in terms of exposure and sales of the two great burger chains,
McDonalds and Burger King. It was in such an atmosphere and market that Cliff Freeman wanted to
break into with his ingenuity. He was determined to show the world that Wendy's also had a great
product that had a greater amount of beef content. Created in 1983 and first shown on television in
January 1984, the advertisement featured three old ladies who were scrutinizing burgers that were
resembling the burgers of competitors. Then one of the ladies looks up and calls out, "Where is the
beef?" The audience was captured by the sarcasm and the way in which the

The Success Of The Geico Advertisement Campaign
Advertising Strategy In the past twelve months, there has been one advertising campaign that has
stuck out amongst the rest. This advertisement can not only be seen on television, but also at your
local movie theater before the opening credits. This advertisement campaign is Geico 's "Spy"
commercial. This commercial features a US spy that is combating operatives when his cell phone
rings. When he picks up, his mother is on the other side of the line complaining about his father
refusing to hire pest control to get rid of the squirrels, as it is personal this time. The commercial
then goes on to say, "if you are a mom you call at the worst time, it is what you do. If you want to
save 15 percent on car insurance you switch to Geico. It 's what you do" (Mother Knows Best,
2015). This paper will discuss the success of the Geico advertisement.
Success of Campaign The Geico "Spy" advertisement campaign first aired on December 28, 2015.
This commercial was a hit from the very beginning. The commercial used mothers calling at the
wrong time as a familiarity to most. They contrasted this with the James Bond type character being
in the worst situation possible when his mother calls. Of course, the topic would be another familiar
situation for most, where the mother is discussing something regarding their father doing something
they disagree with, most likely just bored and wanting to talk. "Moms call a lot, says agency
creative director Sean Riley. I think most people would see

Persuasive Speech : Hearing Gym Rats
You walk into your local supplement store. As you enter, hearing gym rats arguing over whether
they should try paleo or not, you see the rows and shelves covered in colorful and shiny containers.
But one specific item stands out. The gold holographic font and enormous size of the container
assures you that this is certainly a product worth your hard–earned money. Little do you know that
those gym rats will be laughing at you when you leave. With supplements becoming increasingly
popular in recent years, companies producing them are trying different advertising tactics. Some of
these strategies are slightly more low–brow than others. Muscletech's new but stereotypical ad of its
whey protein formula uses vague scientific references, loaded ... Show more content on
Helpwriting.net ...
The ad emphasizes more on the merchandise itself, and not the caption accompanying it. This could
be the advertisers trying to pull attention away from the caption, but didn't want to leave it out
entirely as it may have left something to be desired by the viewer. These design characteristics of
the advertisement can cause the viewer to draw incorrect conclusions. The advertisement uses
various rational appeals. The most sincere of these is merely giving the nutritional facts of the
supplement. Showing the protein and BCAAs of the product could attract consumers who are
desiring more protein in their diet, or are taking a supplement that has less nutritional value. In the
caption, the advertisement claims "Scientific studies show that whey peptides can create an insulin
spike that delivers nutrients to hungry muscles." This claim is then left alone with no supporting
evidence, or refence to the scientific study the advertisement is referring to. Even though the claim
could be true, the advertisers just left it unaccompanied in the middle of the caption. One
comparable to this is the phrase "proven to build lean muscle and strength," which is standalone
with no supporting points. These ploys are also trying to raise their product over the competition
using ambiguous claims with no supporting evidence. Several pathos appeals are used as well, using
consumers' biases

Design Of Design Communication And Rhetoric Essay
Whether it is the Blog post by Utile Design, "Design Communication and Rhetoric," or the
Educational paper titled "An Argument for Argument in Architectural Education," both stress an
utmost concern for the lack of education in relation to certain skills that are invaluable in the design
field in Architecture Schools in the United States. These skills include, but are not limited to, well–
rounded critical thinking, written and oral, and interpersonal communication skills in relation to
both design thinking and design process. "Design Communication and Rhetoric" dwells into detail
of why such skills are important, but fails to provide any solution except for a concise census.
However, in "An Argument for Argument in Architectural Education" the authors state the issue and
concern, but also state a solution in which schools can adapt to meet a new agenda. In the Blog post,
the writer analyzes how the methods in which an individual communicates constantly evolves over
the course of the design process. There are five specific target audiences for how one writes, speaks,
and visual conveys an idea in an architectural setting. First is the self, the originator, designer, and
author of the idea, which contains little to nothing in relation to persuasion, because an idea is only
written then as being a solution to a design problem. Next comes those that are collaborated with,
the mode staying the same (using sketching and writing) with an introduction of an additional layer
of

The Negative Influence Of Advertising In Our Life
Advertising has become so prevalent in our lives today due to mass media. It is every form from
print to online through social media and websites, advertising has never had this much importance.
From driving in your car to scrolling through your daily feed every person is exposed to advertising
in a variety of forms.
Since advertising has become so dominant in our daily lives, each advertisement that comes out is
critically analyzed by consumers, and many people see advertising as a very negative attribute in
their lives, while others see it as a positive additive. I believe advertising, when I was younger and
growing, had a more negative influence on my life because of the fact that a lot of the
advertisements were never geared towards ... Show more content on Helpwriting.net ...
Due to these various tactics of companies marketing teams, consumers can become influenced very
easily to buy products, myself being one of them. The last time I bought something due to an
advertisement was just a few weeks ago. A bunch of girls on my floor and I were watching a
television show in the lounge and a Dairy Queen commercial came on for their new Blizzard of the
month. Right after all of us saw the advertisement we were all certain that we needed ice cream
from Dairy Queen. On the other hand, advertisements can have the same effect, just in a negative
connotation. Due to the use of certain actors or standpoints, consumers can be drawn to not buy a
company 's product, based on their advertisement. When seeing advertisements I believe I have been
influenced to not buy a product due to its ad campaign. Analyzing the ad campaign I would
intentionally not buy a product if the ad campaign went against any of my values; such as, belittling
a group based on sex or race, smoking, or ads that bring political views into their product, no matter
if I agree with them or not. An example of these ads that I find offensive are, in the past, there was a
societal belief that women were meant to do all the household jobs from cleaning to washing. These
particular ads I find offensive because of the fact that today that perspective of women not being
able to work and push the boundaries has been broken. So the overestimations that targeted and
portrayed women with home

E-Sonic Job Structures
E–Sonic's Job Structures
By creating internally consistent job structures, E–Sonic will have a solid foundation for their
internal equity. The employees' perception of their responsibilities, rewards and work conditions as
compared with those of other employees in similar positions in the same organization are explained
through their job descriptions ( ). Job descriptions are an essential part of hiring and managing your
employees. These written summaries ensure the applicants understand their roles and what they
need to do to be held accountable (sba.gov, ). A good job description
Job Descriptions:
Administrative Assistant
Job Summary
The administrative assistant maintains responsibility for all of E–Sonic's clerical functions.
Administrative ... Show more content on Helpwriting.net ...
Estimating sizes, distances, and quantities; or determining time, costs, resources, or materials
needed to perform a work activity.
Monitoring and reviewing information from materials, events, or the environment, to detect or
assess problems.
Analyzing information and evaluating results to choose the best solution and solve problems
(onetonline.org, 2016).
Worker Specifications
Requires at least a four–year college degree in a business–related discipline (Mortocchio, 2014).
Copy Writer
Job Summary
The copy writer drafts advertising copy, both print and internet, for the promotion of E–Sonic's
internet music portal. Many firms choose to outsource this function to an outside advertising agency.
However, given the importance of marketing function to E–Sonic's business objectives, company
management has decided to develop this function in–house. (Mortocchio, 2014).
Job Duties
Developing creative ideas and concepts, often in partnership with the art director.
Familiarizing themselves with their clients' products and services, the target audience and their

competitors' activities.
Writing clear, persuasive, original

Business Case Analysis: Adolph Coors
Name
Professor's Name
Subject
Date
Written Case Analysis – Adolph Coors
Answer on the Question # 1
Since 1951 to the mid–1970s, Coors enjoyed seamless year–to–year growth in sales reaching 12.3
million barrels in 1974. However, in 1975, sales unexpectedly dropped by 4% and after that despite
considerable growth of the trade area, the increase in sales was accounted only for 2.7 million of
barrels. Coors competitive position deteriorated because of a combination of increasing competitive
environment in the brewing industry and errors of judgment of Coors's management: deficit of
product related to the low capacity of production, long technological cycle of making beer and
massive strikes of workers, as well as problems with distribution connected ... Show more content
The matter of fact, although Coors's trade area grew, the company continued to sell basically the
same amount of beer during a decade from 1975 to 1985. Below the Diagram 1 and the Diagram 2
shows it graphically. The second one was: Coors's competitors, such as Anheuser–Busch and Miller
saw an opportunity (unsatisfied demand on the market) and use it; as a consequence, by 1985, they
surfeited Coors's traditional trade area with their beer. In addition, in 1975, FTC won the case
against Coors and, as a result, the court forbade the Coors to conclude the exclusive contracts. The
third one was: Coors's capacity in production and distribution did not comply with market's
requirements. Coors found itself in such situation, first of all, because of its aspiration to sell the
beer of high quality. For example, Coors aged its beer longer than anyone in the brewing industry,
which not only made a process of production much slower, but also much more expensive. Coors's
aging process was 70 days comparing with an average in the brewing industry, which was no more
than 30 days. Furthermore, Coors did not pasteurize its beer, which not only required additional
outlay for extra bacterial checking and

Commentary On The History Of Communication Design
HA4103 Image + Text:
Themes in the History of Communication Design
Exhibition Proposal
Anti–historicism is a self–explanatory term – to overtly oppose and challenge whatever came
before. Anti historicism plays a large part in the Dada movement, an avant–garde movement said to
have began in 1916's Zurich out of the negative reaction to World War 1. The war demonstrated that
capitalism had outlived the progressive role it once held and now socialism or barbarism was being
offered alternatively. Art also suffered and the alternative for this appeared to be Dadaism. The
movement was ultra–leftist, anti–war, anti–establishment and most relevantly, anti–art.
The Dadaist movement was a direct criticism of traditional artistic values and ... Show more content
The first image I propose for the exhibition is of Marcel Duchamp's 1917 'readymade' Fountain.
Fountain is perhaps Duchamp's most famous work and one of the defining pieces of art from the
20th century. In 1917, to have a urinal, lay flat with only a signature was certainly not considered
'art'. It was the most famous of Duchamp's 'readymades', which took an established functional object
and claimed it as the artist's own, perhaps due to it's controversial nature. 'It epitomises the assault
on convention and accepted notions of art for which Duchamp became known.' (Howarth, 2000)
Duchamp attempted to submit his work to the Society of Independent Artists, an organization that
promised that any artist could get their work exhibited for a fee of $6, and was rejected. 'Signing the
urinal "R.Mutt" assured anonymity, and the board took the bait, refusing to exhibit Fountain on the
grounds that it was obscene, was not art, and would bring ridicule on the society.' (Shiner, 2001,
p291). This is a perfect example of how Duchamp challenged and tore apart the conservative views
on what art 'should have been' at the time. By submitting a urinal as a piece of work, he questioned
what art was and pushed what it could be. Anti historicism is described as anti–ornament and losing
the aesthetic value of

A Rhetorical Analysis Of Jump In Advertising
In the first week of April, Pepsi released a controversial advertisement. The ad "Jump In" starring
Kendall Jenner had references to police brutality and Black Lives Matter protests. There was a
diverse group in the ad representing different ethnicities and sexualities. It ended with Kendall
handing a police officer a Pepsi and everyone cheering. How the ad portrayed the controversial
issues did not end well with the public. Freidman explained that "it highlights deeps structural
problems and contradictions in the advertising industry, problems that run much deeper than this
particular failure." When I first watched the ad, I was confused on why it was an issue. I thought it
was a good message. But then I realized the issue was that the

The Social Responsibility of Positive Communication Within...
The purpose of this report is to explore the social responsibility Graphic Designers have regarding
communication with the mass media. Berman remarks how designers "have a disproportionately
large influence in these three areas: 1. How messages intended to influence the behavior of large
audiences are selected, crafted, and delivered 2. How people are portrayed and represented visually
3. How raw materials for designed objects are consumed" (99). It will consider the influence and
power designer possess, the negative outcomes of bad communication, and how designers can do
good. This research is significant because the world today needs to be accountable for the issues it
has caused, one designer at a time, one person at a time. ... Show more content on Helpwriting.net ...
Although it's true that logos incorporate an influence and a branded personality, there is a trouble in
finding a multicultural common ground. According to Conroy, "people still value [their] cultural
roots" so it would be unwise to suppose that all interpretations are going to be correct. Claiming that
graphic designers can create a global language through graphic imagery and typography is a bold
statement. Since it takes a sender and a receiver to communicate, we must acknowledge that
although "the designer potentially has [influential] power, it depends on the viewer/audience to give
up some kind of control" (Mazutinec). Therefore, Berman refers to Adbusters magazine founder
Kalle Lasn who implies we are only in part responsible by claiming, "that most North Americans
can only identify 10 plants, but can recognize 1,000 corporate brands" (53). It is also important to
recognize that designers are a small part of a large industry that only deserves either part of the
credit, or part of the blame. Either way, is it sad that throughout the world, "the second most
understood word is Coke" (Berman 31) and not love or hope? Responsibility to the environment
Issues regarding the planets global warming, the acceleration of cultural changes, and
overconsumption should be part of our society's main focus. Instead of promoting Go Green through
graphic communications, McDonough and Braungart suggest designers need to instill "why being
less bad

Golden Circle Study Case Essay
Prepared by:
Manish Khurana – 3299295
Lucie Le borgne – 3360875
Priyanka Puppala – 3359701
Pernille Hoeyem Haug – 3387021
Mehdy Chioub – 3390000
Prepared by:
Manish Khurana – 3299295
Lucie Le borgne – 3360875
Priyanka Puppala – 3359701
Pernille Hoeyem Haug – 3387021
Mehdy Chioub – 3390000 | Mark 5810 | | Lucie |
[The launch of golden circle baby food in Australia] | |
Table of Contents
Executive summary 2
Market Analysis 2 Golden Circle before the launch 2 The baby food industry 3
Strategic analysis 3 SWOT analysis 3 Golden Circle strategy: 4
Advertising campaign analysis 5 Target market 5 Strategic positioning 6 Advertising campaign
message and tone 6 Differentiation and media ... Show more content on Helpwriting.net ...
Advertising campaign analysis
Target market
During the launch of their new product, the brand had to communicate the right message to the
target markets. After qualitative analysis, the firms decided to focus on 3 main targets: * First time
mother with baby aged between 4 to 12 months:
Why? The first time mothers were sensitive and more protective and hence their focus will be on
making the right choice for their babies in the selection of products and also since they represent a
large market in Australia.
Objective: Create brand awareness and emotional attachment to the brand; build strong relationship
with the mum to enhance loyalty.
* Second time mother with at least one child under 12 month:
Why? They represent a large target market in Australia, since there is a lack of choice in the baby

food category there was an opportunity to offer the market a good reason to switch their brand
Objective: Make them switch brand and create loyalty to Golden Circle through creation of
emotional connection with mothers.

Visual And Design, An Art Of Thought And Communication
The understanding of all objects that are made for human use are influenced with the themes of
communication. Designs treat form not only as value itself but also in the means of pleasing and
shaping the appearance of objects for an effect that's intended for whatever. Design can be viewed
as a rhetoric, which is an art of reshaping society, changing the course of individuals and setting
patterns for new action. Technologists argue that technology is part of broader art and design, an art
of thought and communication that can move in other's wide range of beliefs by persuasion, about
practice life for the individual and groups. Rhetoricians are expert in form of intended to persuade
communication. Design is an art of thought directed to action that's practiced through
persuasiveness of objects and therefore design invades the lively expression of ideas that are
competing about social life.
One of the good chairs from Design Within Reach, Le Corbusier Style LC2 Petit Comfort Lounge
Chair/Armchair, which was originally designed from the 1920's, has been a design icon for the 80
years. This chair was especially created for an exhibition in Paris and the attention was really on the
external that is located on the outside of the cushions. It's the first sofa chair that hass the external
fram surrounding it's exterior. Its purpose is to give comfort to the ones who sit on it and give
attractive view to an environment that it stands at, and comfort is very much given by

The Popularity Of Celebrity Endorsements
When we turn on the TV or flip through a magazine, surf the Internet or scroll through Twitter, it is
impossible to consume media without seeing a celebrity plugging, promoting or pushing a product.
This is not new. Celebrity endorsements have been around for a long time.
We live in a celebrity–fixated world where celebrity endorsements have become common practice
for advertisers, marketers and PR professionals. They provide brand recognition, create buzz and
help drive sales. Since the early 20th century, radio programs had brand sponsors, and hosts grew to
be associated with their sponsor's products. In the decades that followed, we started to see movie
and television stars appearing in endorsements for tobacco brands, athletes appearing on the front of
Wheaties boxes, and even Hunter PR's own client, Jell–O, in partnership with Bill Cosby – one of
the longest spokesperson relationships in history dating back to 1974.
Celebrity endorsements as we've known them are undergoing a transformation, from one–and–done
deals to more authentic, long–term and immersive relationships. The traditional approach of hiring
one spokesperson for one branded effort has allowed brands to generate a quick level of awareness
and meet campaign reach goals. If done correctly, borrowing the equity of a celebrity's image lends
a brand instant clout – whether simply through their social media channels or a more robust
relationship filled with media support and brand advocacy.
As relationships

Audi Tts, Leap Of Faith, Advert And One Of The New Ford...
The two recent advertisements that I have chosen to discuss are the Audi TTS "Leap of Faith" advert
and one of the new Ford Focus advertisements which showcases the Active Park Assist feature.
Audi's campaign is from October 2014 to present, but Ford's campaign began in 2013 and this is the
latest advertisement which was brought to screens in November, to highlight the new technology.
According to Left–lane (2014) Audi TT sales were strong earlier in the year in 2014 compared with
2012 and 2013, but from May 2014 sales have been very low. This prompted Audi to embark on this
marketing campaign and we see that it was introduced in October and Sales in October go back to
normal levels, November sales aren't available yet. This shows that ... Show more content on
Helpwriting.net ...
We see this in the advert as the car is depicted as a comet or space ship soaring through the
atmosphere, where it meets a ramp which allows it to keep its speed and start driving along the road
at the end of the ramp. This sort of style is aimed more at men because it is an action themed with
the slogan "You dare or you don't" as if it is challenging the audience to prove themselves by buying
their product and driving it to the edge.
According to Belch & Belch (2008: p.298) when using a dramatization approach, it uses drama to
draw the viewer into the action it portrays and when it is successful the audience becomes lost in the
story, for example in Audi's case, they wonder what will happen when it meets the massive ramp
structure, so the advert builds up all the suspense to entice, or capture its audience. The music used
and the sound effect of a rocket also helps build the suspense in a serious tone. The audio, according
to Belch & Belch (2008: p.303) helps establish an image and adds feeling to the advertisement,
which will help the advert have more of an impact on the audience.
The Ford Focus advert is a Demonstrative conceptual approach which also highlights the benefits of
the new technology they have invented. According to Belch & Belch (2008: p.293) demonstration
executions can be very effective in convincing consumers of

The Ad For American Apparel Giant Van Heusen The World 's...
The ad for American apparel giant Van Heusen the world's largest shirt company was created in
1952. The controversial advertisement is referred to as the Witch Doctor. The ad" claimed that '4 out
of 5 men want Oxfords '. The odd one out being what looks to be a Native American or an African
man dressed to appear like a Neanderthal. The blonde Caucasian image bears the caption, 'college
and alumni tradition! ', while the tribal dressed man reads, 'rumor has it that even he would gladly
swap his boar's teeth for a Van Heusen Oxford!" (Elliot) The way the man is dressed, appears as
something straight out of Hollywood, with the iconic bone in his hair. This man could be considered
a caveman in a prehistoric cartoon. Consequently, the attire ... Show more content on
Helpwriting.net ...
What happened because of each ad? Were there protests? Was the ad taken down? Or did the reverse
happen, meaning did the brand thrive because of the controversial ad?
In 1952, this advertisement would not have raised any eyebrow, due to the culture dogma of the
time. Some members of society during that era believed that the white community was superior to
the minority community. Even though this is the era of the Civil Rights Movement, no one marched
or boycotted Van Heusen. These types of ads contain subliminal messages. Surely, this advertising
may have boldly offended many people. Nevertheless, this print ad was obviously effective. Without
a doubt this ad persuaded the target market to buy the oxford shirts to maintain their predominant
status in the social circle. Shirt sales didn't decrease and Van Heusen is a major global brand in this
era. However, critics have taken to social media platforms to complain about the 2011 Nivea ad.
"One tweet boldly stated that "Nivea claims that black people aren 't civilized." Others called the ad
"unapologetically racist." "The company withdrew the 2011 advertisement after numerous
complaints and released an apology stating, "This ad was inappropriate and offensive. It was never
our intention to offend anyone, and for this we are deeply sorry. This ad will never be used again.
Diversity and equal opportunity are crucial values of our company." Nivea wasn 't interested in
debating its ad,

Health Cruises Case Essay
Health Cruises Case
Read the Health Cruises Case and submit answers to the following questions.
1. What is the minimum number of passengers Health Cruises must sign up by November 20th to
break even? [show your calculations]
Considering that an average ticket price is $1500 and the cost per passenger is $200, each sold ticket
generates $1,300 of the positive cash flow. Since $295,000 of the initial capital had been spent by
November 14th, the following minimum number of passengers must sign up in order for Health
Cruises to break even provided no more money is invested:
Minimum passengers to break even = $295,000 / $1,300 = 227.
2. Should Health Cruises go ahead with the cruise since 200 people have signed up by ... Show more
content on Helpwriting.net ...
Health Cruises, Inc.
Health Cruises, Inc. packages cruises to Caribbean islands such as Martinique and the Bahamas.
Like conventional cruises, the packages are designed to be fun. But the cruise is structured to help
participants become healthier by breaking old habits, such as smoking and overeating. The Miami–
based firm was conceived by Susan Isom, 30, a self–styled innovator and entrepreneur. Prior to this
venture, she had spent several years in North Carolina promoting a behavior–modification clinic.
Isom determined that many people were very concerned about developing good health habits, yet
they seemed unable to break away from their old habits because of the pressures of day–to–day
living. She reasoned that they might have a chance for much greater success in a pleasant and
socially supportive environment, where good health habits were fostered. Accordingly, she
established Health Cruises, Inc., hired 10 consulting psychologists and health specialists to develop
a program, and chartered a ship. DeForrest Young, a Miami management consultant, became the
chairperson of Health Cruises. Seven of Isom's business associates contributed an initial capital
outlay totaling more than $250,000. Of this amount, $65,000 went for the initial advertising budget,
$10,000 for other administrative expenses, and $220,000 for the ship rental and crew.
Mary Porter, an overweight Denver schoolteacher, has signed up to sail on a

Analysis of Visual Text Essay
Advertising has become one of the most powerful and effective tools that business uses to launch
and brand products. Advertising is a form of communication used to persuade an audience to take
some action with respect to products, ideas, or services. Everyday we are surrounded by
advertisements, influencing us to make different purchases without our mind even realizing how
much they really affect us. Advertising is available in many different mediums and communicated
across many different forums. Of all of the forms of advertising, visual advertising has proven to be
one of the most successful. Graphic designers have the ability to put subtle references and
innuendos into your mind by utilizing different fonts, colors, and visual points ... Show more
content on Helpwriting.net ...
"We know moms struggle to get their kids to eat well, and we believe our message provides a
reminder that the taste of Hidden Valley Ranch has the power to encourage kids to eat their
vegetables" ("New Hidden Valley Ad"). A recent study at the University of California shows that
kids ate 23 percent more vegetables when paired with a moderate amount of ranch dressing ("New
Hidden Valley Ad"). This visual advertisement published in multiple target advertising markets such
as the June 2008 volume of Good Housekeeping periodical targets parents, especially moms, who
worry about their children's diets, constantly struggling to get their kids to eat enough vegetables
(Hidden Valley). Hidden Valley uses a common photography strategy in the advertisement known as
encapsulation. "Encapsulation is a classic technique used to hijack your visitor's eyes and create a
tunnel vision effect, preventing your eye from wondering somewhere else in the photo" (Gardner).
Hidden Valley creates the picture in a way that makes you look at the ranch being used on the
broccoli, almost as if making your eyes focus in on that particular spot. The ad uses association to
connect the viewer to the message of the ad. "When advertisers use association, they attempt to
associate their product with the people, values and lifestyles depicted in the ads. Associations are
positive and

Swot Analysis Of Imperial Blue
Imperial blue, a brand launched in 1997 in India as Seagram's Imperial blue. It's owned by Pernod
Ricard and all the operations and marketing is handled by this subsidiary. It comes as a brand of
Indian whiskey which is a blend of imported scotch malts with a hint of Indian grain spirits. The
packaging of the product comes in the usual range that is packs of 750 ml, 375ml, 180ml and 90 ml
bottles. Imperial blue is commonly called as "IB" and this is the name used for buying from the
point of sales.
Seagram launched the brand in 1997. But the baton was passed to Pernod Ricard for managing the
Indian operations in 2002 as Seagram's global business was jointly acquired by Diageo and Pernod
Ricard. The company had already tried entering the Indian market by acquiring a 74% stake in
united agencies Ltd (UAL). They had a bottling unit in Kolhapur, Maharashtra. After this UAL was
merged with Seagram's India business and the business continued with the same name.
The brand underwent repositioning and it was re–launched in 2002, with the target segment as
males of the age bracket 25–35 years. The advertising campaigns used the slogan "Men will be
Men". ... Show more content on Helpwriting.net ...
This led to advertisers and companies to think of new and creative ideas and use surrogate
advertising as a method of advertising in this Industry. For this, Imperial blue created a film called
"Men will be Men" in 2011 starring Rajesh Kumar, Gaurav Chopra, Rahil Tandon , Rohit Khurana
and Zeenal kamdar. The film was used as a form of surrogate advertising and was released
nationally. The film had a massive budget of 10million rupees and was made over a period of 7

A New Modality Emerges : Native Advertising
Using new digital technologies constantly transform how current society operates in different
spheres; consumer habits are one of the most influenced by these technological innovations, so
digital marketing is popular day by day.
Consumers of various products and services, in any productive sector, interact differently with
brands since they use the web to communication, as they seek practical and effective solutions to
their needs and problems; Base their choice on the information they get on websites, on the opinions
of other consumers and the experience they offer them when consuming their products or services.
As with sales, the less obvious you perceive the intention to sell, the more likely you must close a
sale. This means that ... Show more content on Helpwriting.net ...
Native ads opened. It is also online advertising that, thanks to certain programs, is published in
diverse platforms that share identical themes.
On the other hand, there are seven types of Native ads, according to the "Native Advertising
Playbook" guide published by the IAB of the United States.
1) Native ads embedded in editorial content. Within this category there are other subcategories:
A) Content created jointly, between the advertiser brand and the editorial team of the platform; His
metric is calculated based on the interactions he has as well as his notoriety.
B) Sponsored links. These are the links that are made within the body of a text, which when
positioned in them and give click lead to the websites of the brands. In this case, its ranges are
calculated by the CTR.
C) Ad integrated with the content of the website. It mimics in appearance with the editorial content
of the platform giving to the internaut the possibility of interacting with him, and it appears like a
related post; but in fact, it leads to the web page of a company. Its metric is calculated based on the
interactions and notoriety of the advertisement as in the first case.
2) SEM. Native ads in searches. This type of advertising appears when a user queries any specific
topic in any of the existing search

Argumentative Essay: The Change In The Music Industry
Music has been around for centuries, but lately the music industry has been making major changes
in how it all works. In the twentieth century music was bought on CD's, cassette tapes and records
where now a days, it is most common to digitally download a song or album rather than getting the
physical copy. While this is a major change occurring, this isn't the biggest change in the industry
currently. The biggest debate is on whether an artist should use their music in advertising campaigns
in order to get paid a sum of money. With the music industry being one of the most competitive
right now, artists often choose to do ad campaigns as a way to get their music out there all the while
getting paid for it. It has been observed though, that doing this could cause catastrophic events in
their career. Overall, musicians should not do brand deals for a ... Show more content on
Helpwriting.net ...
According to the article "Selling Out Not Worth the Risk" by Darrius Johnson, advertising deals
could potentially decrease the artists' popularity. For example the successful rock band U2 did an
advertising deal with Apple to advertise their new album Song of Innocence in 2014. This deal put
their album into 500 million iTunes subscribers' libraries for free, but what they thought was an
intelligent advertising move, ended with catastrophic results for their career. The band faced
thousands of fans sending negative feedback on the fact that the album was being forced into their
playlists. It was then labeled as "musical spam" and the reputation of both Apple and U2 was
forever damaged. This one brand deal they made in 2014 damaged their image indefinitely, further
showing that advertising deals can cause more harm than good. While it is proven that advertising
deals have the potential to damage an artist's image, it also has the possibility of being over–used
and causing the public to stop listening to their

Suguru Ishizaki's Improvisational Design: Continuous...
Suguru Ishizaki's Improvisational Design: Continuous Responsive Digital Communication
Digital communication is interactive, dynamic and continuous. People working with digital
communication (visual designers, human–computer interaction professionals, and software
engineers) need a unique set of communicative methods that equal this dynamic flow of digital
communication expressions. Ishizaki explores the development of a theoretical framework of an
iterative process that meets this need and suggests how designers might use the framework. The
concept Ishizaki terms improvisational design is illustrated with five brief case studies in this slim
nine–chapter book.
Ishizaki, a Senior Staff Engineer at QUALCOMM Incorporated, became ... Show more content on
Helpwriting.net ...
The adjustments take into consideration the inherent qualities of the medium, the audience to which
it is "played," and the ever–changing nature and flow of the communication. Rather than proposing
a normative design solution or a positive theory of design, this volume introduces an analytical tool
as an "ice breaker" to provoke discussion among designers that may lead to "good" design processes
and certainly, improvisational design extends our thinking about expressive digital communication.
Drawing upon the literature in performing arts and visual design, observations of traditional design
constraints, and models of cooperative–situated agents (Hickman and Shiels, 1991) and Singh's
model of group ability (1991, 1994), Ishizaki discovers that the complex temporal forms are
required in the production of improvisational designs. The notion of temporal form can be expressed
in the design through visual, auditory, or other components. It can change over time. The news story
that is current today may be prominent in auditory and visual signals, but then recede in prominence
over time and do so through the actions of design agents interacting with other dynamic design
agents.
These agents remain under the full control of the designer, although Ishizaki does propose that
computerized tools could be developed to assist the designer. The designer remains in full control of
the birth of the agents and their termination. To illustrate the potential of this

The Importance of Classroom Design in Communication
Design shapes the world we live in and often influences the ways in which we behave in certain
settings. From a young age, we are taught to behave according to certain social standards, and one
of the primary methods with which we display these behaviours is through communication. From
birth, humans must learn to communicate to get what they want and express their emotions.
Although a lot of basic communication skills are taught at home, further development is taught at
school to ensure certain standards are met so that young children will grow up to successfully fit in
among society. These standards do not just exist on the curriculum level, but extend beyond that to
the very space in which the curriculum is taught: classrooms are designed to be the ultimate learning
environment, stimulating learning on every level. The design of a classroom can influence the way
that children interpret information given to them, as well as the way that they apply their knowledge
afterwards.
Children and teachers alike use different methods of communication within a classroom. "Language
is used by teachers to manage their classrooms, determine rules and routines and ensure children are
aware of their expectations" (I CAN, 2008). Children use communication to practice what they have
been taught, to express emotions, and ask questions. These are just some reasons for communicating
in a classroom. There are different methods employed to achieve communication in a classroom and
each are used

The Role Of Public Relations On The Fashion Industry Essay
Today we live in a world driven by relationships, first impressions and visual communication. As
human beings we have a tendency to instinctively allow ourselves to react by what we see and feel
at a specific moment, making such reaction unpredictable and capriciously volatile. Studying
relationships is of extreme importance because when we understand why public and individuals
react to stimuli in a certain way, we can try to manipulate the outcome. This is why Public Relations
plays a crucial role in the fashion industry as it is a field of work that is driven by consumers needs
and desires. By understanding the targeted audience, we can actually control commercial,
marketing, and creative outcomes of a specific fashion organization. This piece of writing will
explain and analyse the role and importance of public relations and Communication in the Fashion
Industry.
In order to truly comprehend the role of PR in the fashion industry it is essential for us to first have
a deep understanding of what Public Relations actually means and how it is applied to modern
society. As mentioned before, relationships are not automatic or effortless, they have to be planned
and sustained. Public Relations is a function that helps establish and maintain mutual lines of
communication, understating, acceptance and cooperation between an organisation and its public."
(Harlow, 1976). This is done through different management strategies such as media control, press
releases, promotion, and

The, Designs And Produces Communications Software

Recommended

Recommended

More Related Content

Similar to The, Designs And Produces Communications Software

Similar to The, Designs And Produces Communications Software (9)

Recently uploaded

Recently uploaded (20)

The, Designs And Produces Communications Software