2. Introduction…………………………………..3
Goals: Looking ahead……………………….4
Resume…………………………………………5
Letter of Recommendation…………………6
Work Samples……………………………..7-13
◦ Business Plan………………………………………….7
◦ Capitalism Essay……………………………………..10
◦ PowerPoint…………………………………………….11
◦ Business Simulation…………………………………13
Photos
3. The following portfolio is a condensed
representation of my college career and goals
as I enter the workforce.
My focus over my college career has been
business administration with emphasis on
management.
I have a strong entrepreneurial drive and seek
niche markets to cater unmet needs.
4. I want to find a position that blends my core
competencies and aspirations
I am looking for a position that will allow me
to expand my knowledge of business while I
may simultaneously making a positive
difference in the company.
I want to collect all of my knowledge and
experience from the business industry and
use it to expand my own business.
5. Jameson Paulson Marden
989.750.5640 | mardenj@northwood.edu PROFESSIONAL EXPERIENCE
5721 Bloomfield Drive | Midland, MI 48642 Guya 103 – Midland, MI
Co-Owner
2005-
QUALIFICATIONS SUMMARY Present
Visionary Leadership Developed concept and operate an online consignment and resale retail store that
carries men’s
Ability to take a situation and look at it with an extended perspective and execute
daily tasks in and women’s fashions including contemporary, classic sportswear and fine apparel
to
order to accomplish long term goals
accommodate several demographic groups
Effective Follower
Manage a customer base of 100+ clients – 30% international and 70% domestic
Learn from those above me and respond to the changes and needs of the
organization Handle all logistics and ship 100 packages per week, both domestically and
internationally
Track all income and expenses utilizing QuickBooks software
EDUCATION
Northwood University – Midland, MI Travel weekly to purchase goods and list 40-50 new items on the store weekly
Bachelor of Business Administration Determine all pricing for merchandise and maintain competitive advantage over
other sellers
May 2013 Demonstrate success with growth of company with six-figure sales growth annually
Major: Business Management
GPA: 3.925/4.000 VOLUNTEER
President’s List: Fall 2012 Northwood University International Auto Show (NUIAS) – Team Land Rover/Jaguar
October 2012
Delta College – University Center, MI Assisted team in the design, set up and execution of a professional presentation
with 4 new
Associate of Business Administration
Vehicle lued over $300,000
May 2012
Major: Business Management Community Service through Dow Corning projects in the Great Lakes Bay Region
GPA: 3.9/4.0 2009-Present
Central Michigan University – Mt. Pleasant, MI
Major: Pre-Law
2004-2005
GPA: 3.5/4.0
6. Dear potential employer,
In the ten years I have known Jameson Marden I have been immensely impressed with his
dedication give to any task or position that he has been involved with.
Jameson demonstrates a giving and generous nature in his free time. Every year he spends a
portion of the holiday season giving back to the Great Lakes Bay Region by purchasing,
wrapping and gifting presents to families that would, otherwise, go without. This is just a small
example of the character that he possesses. Conscientious, dedicated and hard-working are
great terms that truly embody the person that Jameson is.
He also demonstrated his work ethic with his college education. Jameson continues to make
the President’s list as he wraps up his final semester at Northwood University.
It is my hope for Jameson you will give serious consideration to selecting him for the position
he is seeking. I feel he would be an outstanding addition to any organization. Please feel free
to contact me if you have any questions about this letter.
Sincerely,
Carrie Gum
989.859.7791
7. The Opportunity
◦ The city of Midland is a great town to raise a family. According to a recent
study Midland is number 71 on the list of the top 100 safest cities in
America. We proudly hold that title and are recognized as the only city in
the state to make the list. There is no denying that Midland offers superb
educational opportunities as well as youth extracurricular activities. What
about the majority of the population? Aside from going out to dinner or
catching a flick at the cinema Midland does not offer nighttime
entertainment that appeals to a wide demographic. The same can be said
for tourists. The Dow Chemical company creates a great deal of traveling
business people with time on their hands after the work day has ended. It
seems fitting to have nightly entertainment offered only steps from the
hotel. We want to bring an excited energy to downtown Midland that will
attract our citizens and those in the surrounding cities. Such
entertainment needs to be inviting, memorable and affordable. We want to
open a dueling piano bar. Such a venue offers a great time for the adult
population. I, personally, first visited such an establishment while on
vacation in Walt Disney World. Since then my mind has been buzzing with
the potential of making this type of entertainment a reality in my own
home town. The combination of great music and your favorite drinks is a
winning combo. With dueling pianos, no two experiences are ever the
same.
8. The Solution
◦ Our proposed business, Speakeasy, will bring nightly
entertainment to Midland and solve an unmet need in
this community and the Great Lakes Bay Region.
Speakeasy will provide a welcoming, relaxing
atmosphere at an affordable price. No longer will the
citizens of Midland need travel a great distance to find a
way to spend their leisure time. This is more than your
run of the mill bar. It is an entertainment venue with a
sleek, energetic atmosphere that is certain to become
contagious. The experience will be interactive as the
pianists take requests from patrons and guests are
encouraged to participate. Great mixed drinks, local
wines, light paring plates and groundbreaking
entertainment, there’s no better way to spend an
evening.
9. Market Research
A dueling piano bar will become an entertainment destination for folks living in the Great Lakes Bay Region. The
nearest dueling piano bar in operation is located in Grand Rapids, MI which is around three hours away. This
establishment has been in business for quite some time and has key demographics that support its operation. It
was first important for to screen the population surrounding Grand Rapids to determine the feasibility of a
dueling piano bar in Midland.
According to the most recent market profile conducted in 2010, Midland has a population of 52,063 with a five
mile radius concentration radiating from the Eastman Avenue at US Hwy 10 intersection. The average household
income is $95,215 and the median age is 39. Our venue desires to attract adults of all ages because the
musicality appeals to everyone. Therefore our target market spans from college students to retirees with a heavy
concentration in Midland. As this is a destination for surrounding counties we feel that Midland, Isabella, Bay
and Saginaw Counties play a role as potential customers and our advertising will be extended to those bounds.
In 2008 A Buxton Report was compiled to evaluate potential retail developments. At this time Midland’s
population was segmented into various demographic groupings to better identify the potential success of future
businesses. The report concluded that Midland’s dominant three demographic groups are Upward Bound,
Middleburg Managers and Second City Elite. All three of these segments are exactly what Speakeasy desires to
cater to. People within these segments are defined as prosperous executives, upper-class families and empty-
nesters that enjoy collecting wines, attending cultural events and boast dual incomes. These categories behold
the wide span in age groups as well as the desire for entertainment that we intend to address and attract.
In addition to attracting the local citizens we plan to appeal to out-of-towners traveling with Dow and those
traveling for leisure, perhaps to see family. For this reason, we will be located Downtown in the newly built,
Midland Stadium District. This complex will be home to more than 500 employees and will boast shopping,
entertainment and dining. The convenient location is just steps away from The H Hotel, where Dow travelers
stay while on business. As the downtown is in the process of revitalization we want to be a part of that and draw
people to this part of the city. Located just off of Business 10 and M-20, Midland’s downtown is easy to access
and is setup well to accommodate traffic. Aside from being convenient to Dow’s travelers the brick and mortar
location with a sidewalk out front is certain to attract many passersby. Ample parking and a newly constructed
facility will serve Speakeasy well. As the Stadium District is directly across from Loon Stadium, patrons from the
baseball games will find it welcoming to cross the street and find food, wine and entertainment unparalleled by
any venue in the region. While bringing people to Speakeasy, we want to bring people to Midland.
10. Excerpt
America is the home to the free where people are consumers and purchase based
on their individual tastes. Capitalism is the bed that our liberty rests in. We must
recognize that freedom is priceless and there is more to it than meets the eye.
Freedom is dimensional and can only be quantified based on the degree we utilize
it to. The government is responsible for plundering; they take from the rich and
give to the poor. If people were to be equal, God would have designed us in such a
way. We are all different with certain strengths and weaknesses. When we work
together we can create amazing things that can only be created when we share
what we know. Systemic rationality is such a concept where a simple product like a
pencil may appear basic- without frills. However, it takes countless people in a
wide array of industries and in several locations worldwide to make that pencil.
People choose to do what they are good at exercise that desire as long as there is
a need for it. If what you like to do has monetary worth it shall become your
vocation as long as you so desire. Do you want the government to tell you what
you are good at, what career you will choose and how much you can charge for
your work?
Capitalism has had its toes stepped on one too many times by those that claim to
defend it. It is not the government official’s responsibility alone to care for our
freedom because they would sooner sell your soul to the devil than lose their
elected seat after the next election. We, the people, must remain in control and
protect our individual liberty and our way of living through a free enterprise. This
great way of life is capitalism.
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14. NUIAS SETUP
Team Land Rover/Jaguar
Killer Coke Campaign Fall 2012
International Management
Final Presentation
