africon is a consulting company with sole focus on Africa. We consult companies with their go-to-market strategy and create value by analysing and assessing African markets, delivering market entry strategies and introducing our clients to potential partners, projects and investors. Moreover, we implement projects locally and handle business development in selected countries until the client decides to manage Africa on their own.

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Company Presentation 2019
africon – bridging potentials

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africon
A consulting company with sole focus on the African
continent.
WHO IS
africon?
A hands on
consulting team
with extensive
african
experience
ESTABLISHED
2011
SOLE FOCUS AREA KEY BENEFITS
Reduction in costs
Reduction in time
Reduction in risk

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africon
Our clients are multinationals and SME from all over the
world seeking a market strategy for Africa.
More than
60 clients
in 7 years
REINER HP NETZSCH
“africon has got a local
presence in Nigeria
ensuring reliable
data along the whole
project timeline.”
(Hugh Bonfield, VP Sales EMEA)
“Due to the real hands
on approach locally we
could perfectly verify
the data we had
collected earlier.”
(Alexander Boss, Director Africa)
“The introduction to key
distributing companies
in Nigeria and Kenya
was key to our success in
Africa.”
(Matthias Lehnert, Export Manager
Africa)

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Why africon
The long term Africa experience will ensure immediate results
and ensure discussion with relevant stakeholder in Africa.
Key success factors
Local contacts
Local presence
Africa experience
Network of experts
Hands on approach
EXPERIENCE
More than
19 years
of experience in
business with Africa.
REPRESENTATION
Nigeria
Kenya
Tanzania
South Africa
CONTACTS HANDS ON
From day one
we work
hands on.
More than
300 Top-level
contactsin
African countries.

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Selected projects in Africa
Our footprint in Africa leaves a trail of success. Till today we
have helped more than 60 clients with their Africa strategy.
Machinery / Industrial goods / Processing
• Market research for leading producer of
paint mixing plants / chocolate machinery
• Market analysis on the potential for
packaging machines in East Africa
• Market analysis and strategy for medical
devices in Sub-Sahara Africa
• Overall Africa strategy for grinding and
milling machines for the steel industry
IT / Financial services
• Africa strategy - review for a global cards
and payment company
• Market sizing, market strategy and
identification for a global ATM company
• Market analysis and business development
for high end server
Steel / Sanitary / Services
• East Africa business strategy for a steel mill
supplier
• West Africa for a machinery supplier for
rolling mills
• Africa strategy for a plastic pipe and sanitary
business
• Project management for a dried mango
production in East Africa
• Market analysis and business development
for a leading trade fair service provider
• Nigeria and Kenya business development for
a chemical distribution company
Consumer goods / FMCG
• Analysis on FMCG distributing companies in
Nigeria
• Analyzing the Nigerian consumer market for
a global silicones supplier
• Identification of M&A targets for a retailing
company in India
• Market sizing for consumer batteries in West
Africa
• Developing a consumer market strategy for
razor blades in Africa
• Identification of local manufacturing
companies in Nigeria
Executed projects (selected)
Automotive
• Market analysis and management for a
leading paint assembly plant company
• In depth analysis on the Nigerian IAM filter
market
• Development of go-to market strategy for a
paint gun manufacturing company
• Market analysis Nigeria and Kenya for an
adhesives supplier - distributor

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Our services
The services of africon include first stage analysis on African markets,
market assessment in detail and managing African markets.
Stage I:
Market Research
Stage II:
Market assessment and strategy
Stage III:
Market management
Keyelements
Market landscape Market sizing HR management
Macroeconomic indicators Legal and regulation Business trip
Market prioritization model Pricing strategy Opportunities identification
Legal frameworks Go to market strategy Local business development
Trade zones Product and pricing analysis Local project management
Key trends Competitive analysis Local administration
Channel identification
SampleDeliverables

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africon – Advisory Board
The advisory board supports with management advice,
contacts locally in Africa and access to political decision maker.
Dennis Awori Alastair Newton Tei Mukunya
• Chairman of Toyota Tsusho East
Africa and non executive Director
of several other Kenyan companies
e.g. Kenyan Airways and Bank of
Africa Kenya Ltd.
• Chairman of KEPSA the umbrella
body for Kenya's private sector
• Member of the board CFAO
• Ambassador of the Republic of
Kenya to Japan and Korea from
2003-2009.
• BSC in aeronautical engineering
from University of Manchester.
• Since 2015 Co-Founder and
Director of Alavan Business
Advisory.
• Chair of strategy committee of
Qalis, member of Practitioners
'Advisory Board of global policy;
guest editor of Arab Digest.
• Former British diplomat and served
in Africa, Paris and New York.
• Additionally joined African
Development Cooperation in 2008.
Oversaw fund acquisition by Atlas
Mara.
• Owner and founder of Azuri Health
Ltd. working with Rockefeller
Foundation, Technoserve and Save
Food.
• Director of Midas Golden Academy
• Formerly CEO of Touchstone
Consultancy Services.
• Working experience with BAT and
other organization e.g. GIZ, SNV,
USAID and EU-CDTF.
• BA in strategic management from
United States international
University.

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africon - team
The team of africon consists of very experienced personnel
with long term experience in the African market.
Marc Zander (German)
CEO & Partner – Based in Germany
21 years of Africa experience
9 years of consulting experience
Key Areas: Payment, Automotive, FMCG
Sonja Mattfeld (German)
Partner & CFO – Based in Germany
20 years of Africa experience
7 years of consulting experience
Key Areas: Industrial Plants, Infrastructure
Emmanuel Agha (Nigerian)
Principal – Based in Nigeria
5 years of international experience
13 years of consulting experience
Key Areas: Logistics, Payment, Software, IT
Erik Deitersen (German)
Senior Consultant – Based in Germany
6 years of Africa experience
4 years of consulting experience
Key Areas: Automotive, Steel, Industrial
Plants
Lena Schwoerer (German)
Senior Consultant – Based in Germany
7 years of Africa experience
4 years of consulting experience
Key Areas: Consumer Goods, Chemicals
Thairu Gichuhi (Kenyan)
Consultant – Based in Kenya
4 years of international experience
12 years of consulting experience
Key Areas: Finance, Real Estate, Marketing
Mohammed Al-Salafi (Yemenite)
Business Analyst– Based in Nigeria
3 years of Africa experience
2 year of consulting experience
Key areas: Infrastructure, Finance, Public
policy
Harrison Mwaura (Kenyan)
Business Analyst – Based in Kenya
2 year of international experience
4 years of consulting experience
Key Areas: Automotive, Consumer
Fabian Schuster (German)
Junior Consultant – Based in South Africa
3 years of African experience
2 year of consulting experience
Key areas: Automotive, Construction
Aneth Herman (Tanzanian)
Business Analyst – Based in Tanzania
2 year of international experience
4 years of consulting experience
Key Areas: Consumer, Trade Fair
Obinna Okonkwo (Nigerian)
Business Analyst – Based in Nigeria
2 year of international experience
5 years of consulting experience
Key Areas: Consumer Goods, Packaging
Jean Wandimi (Kenyan)
Business Analyst – Based in Kenya
2 year of International experience
3 years consulting experience
Key Areas: Business Development, Digital
Marketing, Communications
Monika Gerdes (German)
Office Management – Based in Germany
4 year of international experience
12 year of consulting experience
Key areas: Administration, Finance, HR,
Legal affairs.
Abdulfatah Ben Eissa (Libyan)
Visiting Associate – Based in Germany
2 year of Sub-Saharan experience
Key areas: Marketing
Yeni Fowotade (Nigerian)
Visiting Associate – Based in Nigeria
3 years of African Experience
1 year of Consulting Experience
Key Areas: HR, Media, Real Estate.

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Customer reference – Netzsch
Netzsch was able to establish successful distribution business to
Nigeria and Kenya after the selection of reliable partners locally.
Customer situation Deliverables africon Project scope
• No experience and
knowledge in Africa
• New sales director for the
region
• Existing business in SA and
North Africa
• Challenge to analyse key
market in Sub-Sahara
Africa
• Lack of reliable partner
• Overview of key markets in
Africa and selection of key
growth markets
• Introduction to key
accounts and key
implementation partner
(distributors)
• Set up and support during
market entry (logistics,
legal, customs etc.)
• Various business trips to
Nigeria and Kenya
• 5 team members
• 20 expert interviews
• 24 weeks in total
• 20 partner interviews
• 2 workshops with local
implementation partner
• 2 joint business trip

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Questions?
Please do not hesitate to contact us:
Nigeria
africon office
Workstation
No. 7 Ibiyinka Olorunbe Close
Victoria Island, Lagos
+234-81-77773920
+49-42100-33 111 806
mail: info@africon.de
Kenya
africon consulting services
(Kenya) Ltd.
Eden Square Complex
Chiromo Road
Nairobi
+254-735-237 483
+254-705-327 599
mail: info@africon.de
Germany
africon GmbH
Carl-Ronning-Str. 1
28195 Bremen
+49-421-33 111 800
mail: info@africon.de