Internet Librarian 2011 - Helping Businesses Grow: Key resources for researching customers and competitors
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Internet Librarian 2011 - Helping Businesses Grow: Key resources for researching customers and competitors
- 1. Helping Businesses Grow:Key resources for researching customers & competitors Internet Librarian 2011 Marcy Phelps Phelps Research www.phelpsrearch.com/speaking Twitter: @marcyphelps
- 2. Business/economic growth Information is an asset Understanding target markets Competitors Customers Environment in which they operate 2
- 3. 3
- 4. Going local Demographics Economics Political, social, other issues 4
- 5. Sources Federal government State/local government Local experts 5
- 6. Federal sources Census Bureau American Factfinder 2 (factfinder2.census.gov) Bureau of Economic Analysis Regional Economic Accounts (bea.gov/regional) Bureau of Labor Statistics Geographic Guide (bls.gov/guide/geography) 6
- 7. State/local sources Detailed, focused local demographics, economics, politics, etc. Inconsistent across jurisdictions Time-consuming if researching several localities 7
- 8. Local experts Journalists Government workers Librarians University professors Association members/leaders Economists/economic development executives 8
- 9. Show your value Help local businesses succeed with information Become a resource for local issues 9
- 10. Handouts: www.phelpsresearch.com/speaking More local sources: www.ResearchOnMainStreet.com 10
Editor's Notes
- Ass info pros we know that when someone is starting a business, or they’re introducing new products or services, maybe adding locations, the key to success is first doing your research
- What motivates people and businesses can vary depending on the places where they operate, live or work.
- Difficulties with local research