More Than Pretty Pictures: A Guide to Data Visualization for Info Pros
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How can Info Pros take advantage of the opportunities that data visualization offers. My 9/10/14 webinar for SLA's Leadership and Management Division.
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More Than Pretty Pictures: A Guide to Data Visualization for Info Pros
- 1. More Than Pretty Pictures: A Guide to Data Visualization for Info Pros Marcy Phelps Phelps Research, Inc. September 10, 2014 www.PhelpsResearch.com Twitter: @marcyphelps
- 2. DataViz for Info Pros Understanding DataViz What is it? DataViz in practice DataViz and Info Pros DataViz = Opportunity Now what? 2
- 3. 3
- 6. 6
- 7. We’re drowning in information! 7
- 8. Time is the new currency Data-driven decisions in real time www.PhelpsResearch.com 8
- 9. Boring numbers Insights! 3,009.9 Worldwide Ethernet Semiconductor Revenue Forecast 3,424.9 ($ million) Total Ethernet 10 G Ethernet 3,734.9 3,919.2 3,973.3 4,041.6 492.2 872.3 1,284.6 1,621.4 1,947.2 2,201.7 2007 2008 2009 2010 2011 2012 9
- 10. Information becomes… Readable Logical/memorable Usable www.PhelpsResearch.com 10
- 12. Data art vs. data visualization www.PhelpsResearch.com 12
- 13. 13 Interactive vs. static Charts/graphs Data maps Diagrams Word clouds Dashboards Images Video etc.
- 14. DATA VISUALIZATION = Visualization design + Visual analysis www.PhelpsResearch.com 14
- 15. More than pretty pictures! Analyze Discover the message Communicate Share the message Monitor Track performance Plan Predict/prepare for future From: SHOW ME THE NUMBERS, BY STEPHEN FEW 15
- 16. Find Connections Health InfoScape: http://bit.ly/1mspaSQ MIT/GE 16
- 17. ID clusters in mailing list Source: Blog.MailChimp.com 17
- 18. Investigate cause and effect http://bit.ly/18DsuHx 18
- 20. 20
- 22. HealthMap.org 22
- 23. Monitoring progress with dashboards www.PhelpsResearch.com 23 http://bit.ly/1jn4Ai1
- 24. 24
- 25. DATAVIZ AND INFO PROS www.PhelpsResearch.com 25
- 26. "Prove yourself on the field, not by talking" 26
- 27. Visual analysis process Data/View Specification View Manipulation Process & Provenance Interactive Dynamics for Visual Analysis: A taxonomy of tools that support the fluent and flexible use of visualizations, Jeffrey Heer & Ben Shneiderman, ACMQueu, February 2012, http://queue.acm.org/detail.cfm?id=2146416 www.PhelpsResearch.com 27
- 28. DataViz team Strategy Tool selection/evaluation Asking the right questions Analysis Sharing Archiving www.PhelpsResearch.com 28
- 31. “There is a simple way to package information that, under the right circumstances, can make it irresistible. All you have to do is find it.” Malcolm Gladwell The Tipping Point www.PhelpsResearch.com
- 33. DataViz options for deliverables Using visualizations from sources Using data from sources & creating visualizations Creating our own data & visualizations www.PhelpsResearch.com 33
- 36. Ready-to-use graphics American FactFinder http://factfinder2.census.gov Eurostat http://epp.eurostat.ec.europa.eu/portal/page/portal/eurost at/home ESRI www.esri.com www.PhelpsResearch.com 36
- 43. What type of graphic? What kind of info? What’s the message? What’s the relationship? Select your graphic www.PhelpsResearch.com 43
- 44. http://bit.ly/1yp3pth 44 Selecting the right graphic
- 45. Keep learning! Show Me the Numbers: Designing Tables and Graphs to Enlighten, Stephen Few The Visual Display of Quantitative Information, Edward R. Tufte Say it with Charts: The Executive’s Guide to Visual Communication, Gene Zelazny Tableausoftware.com Practice!! www.PhelpsResearch.com 45
- 46. “If you are seen as someone who adds value, then you have a seat at the table.” www.PhelpsResearch.com 46