D&B For Research:
2013 Usage Trends
Dialog is discontinuing their D&B company
directory files at the end of 2013.
To learn more about alternatives for accessing this
type of content, I conducted a brief survey of
business researchers and librarians.
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About the survey
̶ Anonymous survey of those who have used D&B
directories for research within the past two years.
̶ Survey link sent to BUSLIB-L, SLA-BF, and AIIP-L
email discussion lists.
̶ 81 responses
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53% are frequent D&B users (Monthly, Weekly or
60% use Hoover’s to access D&B information, and
40% use more than one source for D&B.
Over 80% use or are considering alternatives to D&B.
The top three alternatives include
ReferenceUSA/InfoUSA, LexisNexis, and OneSource.
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18% use Dialog for D&B.
83% of Dialog users will find another source once
Dialog discontinues these files.
Half the Dialog users were unsure of what they will
use, and 40% plan to switch to Hoover’s.
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̶ Have you used D&B company directories for research within the past
two years? (if answer is no, survey is ended)
̶ How often did you use D&B directories for research in the past 2
̶ For what types of research questions have you used D&B company
̶ After using D&B directories for research, have you used or considered
using an alternative company directory?
̶ How did you access the D&B directories? (Check all that apply)
̶ Dialog users: Do you expect to find another source for Dialog D&B
company directories after they are discontinued next year?
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Questions about this survey?
Contact Marcy Phelps at
A copy of this report and other resources for
researchers can be found at
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