Visualization Tools for Turning Information into Insights

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Visualization Tools for Turning Information into Insights

  1. 1. Visualization Tools for Turning Information Into Insights Marcy Phelps Phelps Research September 11, 2013 www.phelpsresearch.com Twitter: #websearchu @marcyphelps 1
  2. 2. Slides/process map at PhelpsResearch.com/resources 2
  3. 3. Information is a commodity! Can you be replaced? www.PhelpsResearch.com 3
  4. 4. We’re drowning in information! www.PhelpsResearch.com 4
  5. 5. DIY Research www.PhelpsResearch.com 5
  6. 6. What’s your value? Information Insights www.PhelpsResearch.com 6
  7. 7. Info Pro Info Analyst www.PhelpsResearch.com 7
  8. 8. Info Pro Info Analyst Patterns Information flow Comparisons Relationships Format for usability SO WHAT? www.PhelpsResearch.com 8
  9. 9. Information Visualization Increasingly visual world Information becomes Readable Logical/memorable Usable www.PhelpsResearch.com 9
  10. 10. Boring numbers www.PhelpsResearch.com 10
  11. 11. Boring numbers Insights! www.PhelpsResearch.com 11
  12. 12. Choosing the right graphic Tools for creating graphics Tips for effective graphics www.PhelpsResearch.com 12
  13. 13. www.PhelpsResearch.com 13 Interactive vs. static Charts and graphs Data maps Diagrams Infographics Word clouds Dashboards Images Video etc.
  14. 14. Numerical data • Chart Geography • Data map Concepts • Diagram www.PhelpsResearch.com 14
  15. 15. Charts/Graphs 20% 25% 20% 35% 25% 40% 25% 50% Bar 4 Bar 3 Bar 2 Bar 1 Say It With Charts: The executive’s guide to visual communication, Gene Zelazny www.PhelpsResearch.com 15
  16. 16. Step 1: What’s my message? Step 2: Kinds of comparisons? Component Item Time series Frequency distribution Correlation www.PhelpsResearch.com 16 20% 25% 20% 35% 25% 40% 25% 50% Bar 4 Bar 3 Bar 2 Bar 1
  17. 17. Component comparison Percentage of a total Share, percentage of total, accounted for X percent Pie chart www.PhelpsResearch.com 17
  18. 18. Item comparison Ranking of items Larger than, smaller than, equal to, exceeded, rank www.PhelpsResearch.com 18 Bar chart
  19. 19. Time series comparison Changes over time Increasing, decreasing, fluctuating, remaining constant www.PhelpsResearch.com 19
  20. 20. www.PhelpsResearch.com 20 Column chart Line chart
  21. 21. Frequency distribution Items within ranges Range of, concentration, X to Y range www.PhelpsResearch.com 21 Step column or Line chart
  22. 22. Correlation comparison Relationship between variables Related to, increases with, decreases with, changes with, varies with www.PhelpsResearch.com 22
  23. 23. Scatter/dot/bubble chart Paired bar chart www.PhelpsResearch.com 23
  24. 24. Tools for charts/graphs Excel Chart Wizard ChartGizmo.com Google Developers Chart Wizard (http://snipurl.com/27mnhv5) DIYChart.com www.PhelpsResearch.com 24
  25. 25. Data Maps www.PhelpsResearch.com 25
  26. 26. www.PhelpsResearch.com 26 Type of info? No numerical data Pushpin Multiple symbol Numerical (Single field) Shaded area Shaded/Sized circle Multiple symbol Numerical (Multiple fields) Pie chart Column chart
  27. 27. Pushpin map Multiple symbol map www.PhelpsResearch.com 27
  28. 28. Shaded area map www.PhelpsResearch.com 28
  29. 29. Sized circle map www.PhelpsResearch.com 29
  30. 30. Pie chart map Column chart map www.PhelpsResearch.com 30
  31. 31. Tools for data maps Microsoft MapPoint (http://snipurl.com/27mniz8) Google Fusion Tables (http://snipurl.com/27mnk8r) Click2Map.com Mapland (www.softill.com) SmartDraw.com www.PhelpsResearch.com 31
  32. 32. DIAGRAMS What’s your message? www.PhelpsResearch.com 32 Web 2.0  Social Web
  33. 33. Purpose of graphic Graphic type Show non-sequential information List Show steps in a process or timeline Process Show a continual process Cycle Show a decision tree Hierarchy Create an organization chart Hierarchy Illustrate connections Relationship Show how parts relate to a whole Matrix Show proportional relationships with the largest component on the top or bottom Pyramid www.PhelpsResearch.com 33
  34. 34. www.PhelpsResearch.com 34
  35. 35. GroupGroup 1 Group 2 Group 3 www.PhelpsResearch.com 35
  36. 36. #1 #2 #3 #4 #5 www.PhelpsResearch.com 36
  37. 37. Tools for diagrams SmartArt (Excel, Word, PowerPoint) Gliffy.com Microsoft Visio (http://snipurl.com/27mnn39) SmartDraw.com OmniGraffle for Mac (http://snipurl.com/27mnmt8) www.PhelpsResearch.com 37
  38. 38. Tips for effective graphics Start with the end in mind Use only as needed Who’s your audience? Build templates Keep it simple www.PhelpsResearch.com 38
  39. 39. 39 3.55 3.35 3.32 3.20 3.30 3.40 3.50 3.60 Relevance of the Topic Value of the Content Presentation Delivery Please rate this program on the following: (0 - 4 scale) 3.55 3.35 3.32 Relevance of the Topic Value of the Content Presentation Delivery Please rate this program on the following: (0 - 4 scale)
  40. 40. www.PhelpsResearch.com 40 Se ri…Relevance of the Topic Value of the Content Presentation Delivery Please rate this program on the following: (0 - 4 scale)
  41. 41. Ready-to-use info graphics Eurostat (http://snipurl.com/27mno44) The World Bank: Data (http://data.worldbank.org/) American FactFinder (factfinder2.census.gov) www.PhelpsResearch.com 41
  42. 42. MarketingCharts.com www.PhelpsResearch.com 42
  43. 43. www.PhelpsResearch.com 43
  44. 44. www.PhelpsResearch.com 44 Choosing the right graphic
  45. 45. Thank you! PhelpsResearch.com/resources www.PhelpsResearch.com 45

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