Public relations (PR) aims to build awareness and a favorable image for an organization through media coverage. PR focuses on influencing third parties like media and analysts to communicate the organization's position in an unbiased way. Corporate communication conveys messages from a company to internal and external stakeholders. The document then provides examples of PR and communication efforts by various companies, including media coverage secured through press releases of new product launches, partnership announcements, and sales promotions.

1.
BUZZ | PUBLIC RELATIONS & CORPORATE COMMUNICATION
June 2012
Why Public Relations(PR) & Corporate Communication ?
PR entails the process of building awareness and a
favourable image for an organization or a product through
coverage in relevant media outlets.
 PR builds and maintains market credibility. It
focuses on influencing third parties– the media,
analysts, luminaries, etc. (unbiased source) – to
communicate and establish the organization’s
market perception or position.
 Unlike advertising which is purchased, media
coverage through PR is not paid for – it results
from editorial content generated via press releases,
interviews, photos, video and special events.
 PR cultivates favourable relations for organizations
with key publics* and generates goodwill.
Corporate communication is the message issued by a corporate
organization to its publics*.
* "Publics" can be both internal (employees and stakeholders) and
external (media, industry bodies, channel partners and general public).

2. A GLANCE AT PR & CORP. COMM. COVERAGE - JUNE 2012
Launch of Wacom Intuos5 in India
 Additional PR buzz was generated in June’12 by the media coverage in creative gaga
magazine (May‐June 2012) issue.
PROMISE appoints neoteric infomatique ltd. as National Distributor
o PR buzz generated by a press release in May 2012 was continued by the media coverage
in :
 April‐May 2012 issue of
Broadcast & Film magazine

3.
 ncnonline.net
Alcatel‐Lucent Enterprise (ALUE)‐neoteric Road Show| ‘The Power of One’
campaign
o PR buzz created in April‐ May was sustained in June by the media‐coverage generated
through a press release in:
 The 18th June 2012 issue of
Candid Computer Columns
magazine
 The June 2012 edition of SME
Channels magazine

4.
 The 10th June 2012 issue of
Computer News
magazine(Hindi) magazine
 The June issue of CompuVAR
magazine
 June 2012 issue of Infofriend
magazine

5.
neoteric’s ‘Summer Bonanza’ scheme for LaCie:
o PR buzz was generated by the following media coverage facilitated by drafting a Press
Release and disseminating it to the media:
 The June 25‐July 01, 2012
issue of DQ Week
 dqweek.com
 crn.in

6.
 efytimes.com
 pr.efytimes.com
 varindia.com

7.
 varindiaitmagazine.wordpre
ss.com
 newsr.in
neoteric’s ‘Win your rewards’ scheme for UMAX:
o The following coverage appeared following the dissemination of a press release:
 02 July issue of Candid
Computer Columns
magazine

8.
 varindia.com
 efytimes.com
 ncnonline.net

9. PR Buzz for BRAND ‘neoteric’
 PR buzz for neoteric was generated by preparing an article on behalf of Mr. Paras Shah
for an editorial placement in the VAR SME section of VAR INDIA magazine (June’12
issue).
 Print and online coverage

10.  PR buzz around neoteric’s participation in ITPV Partner Sabha in Jamshedpur and Pune
was facilitated by the coverage that appeared in ITPV magazine and itvarnews.net
 Print and online coverage

11.  PR buzz around neoteric’s well‐designed schemes for channel partners was generated
through Mr. Abhijit Ghosh’s interview with EFYTimes.com which highlighted LaCie’s
on‐going ‘Summer Bonanza’ scheme.
Online link: http://www.efytimes.com/e1/fullnews.asp?edid=86299