1. Marco Malinverno
Como, July 1st 1984
Via dei Mille 2/D
22070 Montano Lucino Italia
T +39 339 8206983
Nationality Italian
marcomalinverno1984@gmail.com
https://it.linkedin.com/in/marcomalinverno
P R O F I L E
I am Fashion & Retail Marketing manager at Artsana Group (Chicco brand) and I'm driving a team of
people divided between:
• Retail Marketing, that comprehends all the initiatives in support of the sell-out of the 120 points of
sales in Italy (promotional plans, in-store events, incentive plans etc)
• Trade Marketing Fashion, that comprehends all the promotional activities and customer plans
within the traditional channels, as well as the coordination of the same activities for all European
subsidiaries of the Group.
• Visual Merchandising i.e. zooning of shops, product rotations, store’s structures, shop windows
etc
• Collection’s Merchandising, i.e. the definition of Merchandise Line Plans in accordance with the
Product Directions, hypothetical price positioning, target margins, quantity forecast.
My academic curriculum, however, starts with a Bachelor Degree in Management at the Catholic
University in Milan and continued with a Master Degree in Management, also at the Catholic University.
I deepened later, during my career path at Artsana Group, the negotiation skills and the management
of cultural diversity, especially during my experience as a buyer, and the knowledge of Marketing,
Merchandising and Visual Merchandising in the following roles, until the actual, where the management
of people and the creation of a work environment challenged and motivated, are ones of the main
features of my daily work.
I consider myself a proactive person and strongly focused on objectives. I relate myself with
personalities and different cultures, and I believe that to listen, motivation of the individuals and sharing
ideas, are some of the most important features in a team to gain the desired results.
E X P E R I E N C E
Fashion & Retail Marketing Manager, Artsana Group, Como - May 2011 - until today
Currently I am Fashion & Retail Marketing Manager at Artsana Group. I am responsible for four areas:
• Collection’s merchandising, strategic definition of each collection and numerical support to the
Fashion PMs (Clothing & Shoes) for Chicco brand, in collaboration with the Product Development
Offices.
• Visual Merchandising, the setup of the products inside the flagship stores, “hero” product, the
zooning of the shops. Also product showoff in the key customers trade in Italy.
• Retail Marketing, all the promotional activities of the regular shops, all in support of the sellout of
the store. In-store events, loyalty and CRM programs.
• Trade Marketing Fashion, coordination of all the trade marketing activities of nine subsidiaries of
the group, the performance of sales campaign, the definition of the target, from the HQ to the
subsidiaries.
Actually I coordinate 15 people in my group who work closely with 12 branches and more than 200
brand stores and 15 key customers.
I followed the relationship between the foreign final distribution markets and the Product Development
Office, with a special focus on European affiliates and the US market.
I coordinate and define:
• price positioning, from the beginning of each collection to the definition of promotional items and
the most competitive product mix.
• Competitive analysis for all products developed by the Clothing and Shoes Chicco, with frequent
visits to our agents / customers both in Italy and in Europe.
• Analysis of profitability: from the Gross Margin to Net Margin
• Analysis of sellin, sellout and sell-through
• Definition of the story matrix in collaboration with the Product Development team and Product
Designers
• Analysis of the needs of each distribution channel for the definition of special items for each
country.
Textile Buying Office - Assistant Buyer / Buyer - April 2008 - April 2011
At the end of April 2008, I started an internship at Artsana Group S.p.A. as Assistant Buyer, becoming,
in the following year, the Buyer responsible for the line “Nurserie Chicco”. I gradually followed, with
I herewith authorize the treatment of my personal data, according to the Italian Law D.lgs. 196 del 30 giugno
2003 or any law it may be similar.

2. increasing autonomy and responsibility, suppliers all over the world, which allowed me to learn about
the dynamics of production and allocation of resources, as well the trading dynamics. I worked with
many different cultures, from that bengalina, the Pakistani, the Thai and Chinese as well as European
ones.
I N S T R U C T I O N
Economics - Catholic University of Milan - 2006-2008 - 110/110 with honors
During this period, I was able to examine issues relating to Economics and Business Management,
Business Strategy, the Industrial Property Law, the Micro and Macroeconomics, the Corporate
Finance, the International Marketing, Organizational Behavior and Human Resource Management.
I completed my thesis work on Social Entrepreneurship, with a study started at the Bentley University
in Boston as a visiting Scholar.
International Summer Institute at Bentley - 05/2007 - 09/2007
During this experience, I could, on the one hand, deepen the Economy American topics linked through
8 different seminars, and, on the other, to start my thesis on Social Entrepreneurship.
Economics - Catholic University of Milan - 2003-2006 - 106 / 110
During the Bachelor's Degree in Management, I was able to structure my studies following courses that
embraced from Economy, the Economic policy, Private and Public Law, until Business Economy and
Marketing and Finance exams, Planning and Control and HR.
C O M P E T E N C E S
Mother Tongue Italian
Other
Languages
COMPREHENSI
ON
SPEAKING WRITING
Listening Reading Interaction Speaking
English C1 C1 C1 C1 C1
The experiences abroad have allowed me to consolidate as well as to expand, the knowledge of the English
language; I also took some exams with international certifications, such as the Preliminary English Test (PET),
First Certificate in English (FCE) from the University of Cambridge ESOL Examinations and ETS Test of English
as a Foreign Language (TOEFL) test.
Spanish A2 A2 A2 A2 A2
Diploma de Español Nivel B1 Università Cattolica del Sacro Cuore Milano
Level: A1/A2: Basic level - B1/B2: Intermediate Level - C1/C2: Advanced Level
Communicatio
n
competences
Excellent communication skills and relationship with the other offices I work with, in
addition to the continuous research in order to solve the day-by-day issues. I think I
am a proactive person , always trying to make a contribution for the improvement of
the situation. I try to be positive and with a good sense of adaptation to different
work opportunities. I place great attention, while not renouncing my opinion when I
have to make decisions.
Organizational
competences
The experience gained during the XX Olympic Games in Turin in 2006 2-28
February 2006 brought not only the awareness of sharing the Olympic values, but
also the idea of how important is the interaction with the entire world, the meeting
with people and athletes all around the world, favoring the acquisition of
organizational skills and relationships. The experiences during trips abroad, as well
as guarantee and improve note-ably language skills, have enabled me to enhance
meetings, human relationships with the "other side of the world". I am a person with
strong aptitude for teamwork, flexible and with strong capacity of time management
and planning. Manage both projects independently that with people, lead me to
have a rigorous focus regarding the pursuit of the objectives. I can work under
stress in accordance with the deadlines set and I predisposed position to deal with
any problems that arise me professionally.
I herewith authorize the treatment of my personal data, according to the Italian Law D.lgs. 196 del 30 giugno
2003 or any law it may be similar.

3. Professional
competences
• Very good capacity of analysis of numerical data;
• Very good relational capabilities
• Ability to synthesize and to organize
• Ccapacity of team-working
IT
Competences
Excellent knowledge of MS Office. Excellent knowledge of Windows XP and
Windows VISTA.
Excellent knowledge of Microsoft Internet Explorer and the most common e-mail
programs (Hotmail, Out-look, Outlook Express ...). In the academic year 2004-2005
hI have been awarded the European Computer Driving Licence (ECDL), completing
all 7 required modules.
Good knowledge of SAP R/3, BW, BO, Model Form and Board.
FURTHER INFORMATION
I am a sports lover, especially swimming, skiing and tennis, which I am also assiduous practitioner.
Swimming provides the ability to focus on a goal and achieve it by my own efforts, while team sports
bring to share a common goal to group. I love soccer and all the American sports (hockey, baseball
and basketball). The passion for cars and the new technologies allows me to be constantly up to date
with the novelties which are both in my domestic and worldwide market.
Como, Milano, January 2017.
Marco Malinverno
0039 339 8206983
marcomalinverno1984@gmail.com
I herewith authorize the treatment of my personal data, according to the Italian Law D.lgs. 196 del 30 giugno
2003 or any law it may be similar.