This was presented at Product Camp Silicon Valley in May 2019, and was designed to give newbies a start on how to measure and interpret web analytics such as page hits and flow.

1. WHO’S YOUR
CUSTOMER?
BY THE NUMBERS

2. YOUR PRESENTER TODAY
• Marc Miller
• marc@marcjmiller.tel
• TriNet

3. CUSTOMER RESEARCH
Historical
•Who’s your customer?
•What do they do?
Ask Questions
•Why are they doing it?
•Why are they not doing it?
Inference
•What could change the mix?
Change it up
•Changing who uses it
•Changing how it’s used

4. PERILS
• Past behavior doesn’t paint the full picture
• Customer today is “forced” to do something
• Assumptions
• The data doesn’t lie, but it’s easy to reach the wrong conclusions

5. GOOGLE ANALYTICS PAGE HITS

6. GOOGLE ANALYTICS FLOW ANALYSIS

7. HEAT MAPS