pyqs 1.pptx

About Me
❖Organizational Behaviour & Marketing
Management Teacher
Manish Shrivastava
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20+ years of Teaching Experience.
Pursuing P.hd. In Marketing Management.
MBA from ICFAI Dehradun.
Taught more than 20 K Students

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Subject – (2nd paper) Management
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Organization Behaviour
Marketing Management
On Let’s crack NTA UGC NET at 9.00PM daily & ON Unacadmy Special at 8.00 pm .M,W & F.

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Q1. Many people want BMW, only a few are
able to buy” this is an example of ……….
A. Need
B. Want
C. Demand
D. Status
Answer: c

 Needs - Needs are the basic requirements of a
human
 Wants – Wants are the satisfiers of needs
 Demands- Demands are wants for specific
products
 Status is the importance and respect that
someone has among the public or a particular
group.
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Q2. This is the act of obtaining a desired object
from someone by offering something in return.
A. Marketing Myopia
B. Selling
C. Exchange
D. Delivery
Answer: c

Marketing Myopia:- A short-sighted and inward
looking approach to marketing that focuses on the needs of
the company instead of defining the company and its
products in terms of the customers' needs and wants. It
results in the failure to see and adjust to the rapid changes in
their markets.
Selling- It means to place product in market.
Exchange:-an act of giving one thing and receiving
another (especially of the same kind) in return.
Delivery:-Delivery is the process of transporting goods
from a source location to a predefined destination.
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Q3. Stage of PLC
(i) Introduction (ii) Growth
(iii) Accessible (iv) Maturity
(v) Decline (vi) Attitude
A. i, ii, iii and iv
B. ii, iii, iv and v
C. i, ii, iv and v
D. All of the above
Ans:-C

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Q4. Which concept of marketing is product
oriented?
A. old concept of marketing
B. modern concept of marketing
C. entity concept of business
D. all of these.
Ans:- A

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Q5-The theories of organization book written by
(A John Miller
(B) Karl Pearson
(C) David s Lev
(D none of these
Answer (A)

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Q6- Leadership is the the activity of influencing people to
strive willingly for or group objectives this statement is
given by :-
a George R Terry
b. Harris Thomas A
c. Davis Keith
d. Flensis Likert
Answer- A

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Q7-Human Motives are developed by :
a) A,H Maslow
b) Fayol and V Geraid
c) Taylor
d) MC-Gregor
ANSWER-D

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Q8- In marketing 'SEM' means
A Search-Engine-Marketing
B Strategy-Engine-Money
C Sales-Engine-Management
D Sales-even-Money
Answer- A

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Q9- . ________________ consists of dividing a
market into distinct groups of buyers on the basis
of needs, characteristics, or behavior who might
require separate products or marketing mixes.
a. Product differentiation
b. Market segmentation
c. Market targeting
d. Market positioning
Answer- B

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Q10-_______________ factors are the most popular
bases for segmenting customer groups.
a. Geographic b. Demographic
c. Psychographic d. Behavioral
Answer- B

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Q11-ATheory X is a theory of
A. controlling
B. financial planning
C. Motivation
D. planning
Answer- c

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Q12-Which of the following is not the classical
theorist?
(A )Winslow Taylor
(B) Fayol and urwick
(C) Elton Mayo
(D) Max Weber
ANSWER- C

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Q13- Which of the following is not included in
4 P's of marketing for goods
(A) Product
(B) Place
(C) Physical Evidence
(D) Price
Answer-C

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Q14- Which of the following is not included in 4 C's of of
marketing :
(A) Customer.
(B) Cost.
(C) Convenience.
(D) customization
Answer- D

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Q15-Which of the following is not included in 4Ss of web
marketing
(A) Synergy
(B) Scope
(C) Site
(D) Social Media Marketing.
Answer-D

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Q16- Which of the following is not a characteristics of
market segment
(A) Measurable
(B) Substantial
(C) Inaccessible
(D) Actionable
Answer- D

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Q17-which of the Following are Attitude measurable
technique.
(A) Projective technique
(B) Figure Ground technique
(C) Ink Blot Tests
(D)Thematic appreciation tests
Answer- B

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Q18-Who is/are sensation Thinkers
(A) Driver
(B) Receptionist
(C) Photographer
(D) All of These
Answer-D

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Q19-Which among the following is not a broader
classification of Motivation.?
(A) Positive Motivation.
(B) Monetary Motivation.
(C) Negative Motivation
(D) Unitary Motivation.
Answer- D

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Q20-Who proposed the balance Theory of
Attitude formation?
A. Festinger
B. Fritz Heider
C. Charls osgood and Percy Tannenbaun
D. rosemberg
Answer-B

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Q21- New classical organisation Theory emphasises on which
one of the following
a) Flat structure of organisation
b) tall structure of organisation
c) cooperation bye hierarchy
d) unity of commend
Answer: A

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Q22- Which of the following is not perceived as
the basic element of motivation ?
(A) Direction
(B) intensity
(C) performance
(D) persistence
Answer- A

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Q23-Where is relaxation best used?
a. At time of Great Stress
b. Immediately following times of significant stress
c. At times of both low and high stress
d. as part of meditation routine
Answer C

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Q24.. Who plays their significant role in
distribution of goods when they do not sell to
ultimate users or consumers?
A.Retailer
B.Wholesaler
C.Mediator
D.Commission agent
Answer - B

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Q25-- The concept of on-line marketing
is different from the concept of
A.e-commerce
B.e-Accounting
C.Commerce
D.All of these
Answer-D

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