India’s premier Hindi movie channel, Zee Classic has engaged hoardings across Mumbai to promote its new show Ye Aaj Ka Classic Hai with Arjun Kapoor. Executed by Global Advertisers, the OOH promotion of Ye Aaj Ka Classic Hai with Bollywood heartthrob Arjun Kapoor successfully captured the attention of audience. For the first time in Television history, any channel will give every decade of Bollywood films, its own dedicated time.
speaking on the campaign, Sanjeev Gupta , MD, Global Advertisers, said “We have executed outdoor campaigns for Zee network in the past and Ye Aaj Ka Classic Hai is a very interesting concept as its slogan says Ye Aaj Ka Classic Hai. Yahan Har Zamane Ka Apna Time Hai. We truly appreciate their marketing strategy for this show. We are sure that the channel will get good TRPs of the show.”
Some of the initial themes of this show are Shandaar Sixties (Mon-Fri 10am) The 70s Mix (Mon-Fri 1 pm), Best of 80s/90s (Mon-Fri 4pm & 7pm) and B&W Classic (Every Sat 7am).
Visit www.globaladvertisers.in to know more about outdoor advertising special packages.
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Outdoor Publicity For Zee Classic's Ye Aaj Ka Classic Hai with Arjun Kapoor
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2. India’s premier Hindi movie channel, Zee Classic has engaged hoardings across Mumbai to promote its new
show Ye Aaj Ka Classic Hai with Arjun Kapoor. Executed by Global Advertisers, the OOH promotion of Ye Aaj Ka
Classic Hai with Bollywood heartthrob Arjun Kapoor successfully captured the attention of audience. For the first
time in Television history, any channel will give every decade of Bollywood films, its own dedicated time.
Speaking on the campaign, Sanjeev Gupta , MD, Global Advertisers, said “We have executed
outdoor campaigns for Zee network in the past and Ye Aaj Ka Classic Hai is a very interesting concept as its slogan
says Ye Aaj Ka Classic Hai. Yahan Har Zamane Ka Apna Time Hai. We truly appreciate their marketing strategy for
this show. We are sure that the channel will get good TRPs of the show.”
Some of the initial themes of this show are Shandaar Sixties (Mon-Fri 10am) The 70s Mix (Mon-Fri 1 pm), Best of
80s/90s (Mon-Fri 4pm & 7pm) and B&W Classic (Every Sat 7am).
OOH Endorsement For Zee Classic's Ye Aaj Ka Classic
Hai with Arjun Kapoor
