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Buy this news, please?

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This is a very short (5 minute) overview of some of the more prevalent ideas for how journalism could be funded in the future. I presented this at an Ignite event in fall 2009.

Published in: News & Politics, Business
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Buy this news, please?

  1. 1. Buy this news, please? Potential business models for online news in the not-all-that-far-off future
  2. 2. A Look Back <ul><li>Subscriptions didn’t cover the cost of news content, only delivery method. </li></ul><ul><li>Advertising covered the rest. </li></ul><ul><li>In 2000, 40% of the newspaper industry’s revenue came from print classifieds. </li></ul>
  3. 3. Why focus on online news? <ul><li>Rising costs associated with print: Fuel, newsprint, postage, etc. </li></ul><ul><li>There’s new audiences out there. </li></ul><ul><li>Well, that’s what I know best. So there. </li></ul>
  4. 4. Who’ll be making news? (Everyone)
  5. 5. Who’ll be making news? <ul><li>Citizen journalists </li></ul><ul><li>Bloggers </li></ul><ul><li>Online communities </li></ul><ul><li>News start-ups </li></ul>
  6. 6. “Old Media” Survivors (Hey, why not?)
  7. 7. No money, mo’ problems 6 theories for funding online news
  8. 8. #1 - Advertising If it ain’t broke, why fix it?
  9. 9. Not just for print anymore
  10. 10. <ul><li>Some sites profit from online ads (Gawker, Tech Crunch, etc.) </li></ul><ul><li>Those sites have less overhead </li></ul><ul><li>Sponsored content </li></ul><ul><li>Target advertising to readers </li></ul>
  11. 11. News as Non-Profit That’s not an oxymoron
  12. 12. News as Non-Profit <ul><li>Largely paid for by grants, philanthropy </li></ul><ul><li>“ Watchdog for hire” </li></ul><ul><li>Published in other news outlets </li></ul><ul><li>ProPublica, Common Language Project </li></ul>
  13. 13. Pay Walls Get behind the velvet rope
  14. 14. Content pay walls <ul><li>News accessed only by subscribers </li></ul><ul><li>Probably most popular option with journalists </li></ul><ul><li>Ex: Newport Daily News, magazines </li></ul>
  15. 15. Content pay walls <ul><li>Pros </li></ul><ul><li>Forces readers to subscribe </li></ul><ul><li>Limits unauthorized use of copyrighted content </li></ul><ul><li>Increases value of exclusive content </li></ul><ul><li>Cons </li></ul><ul><li>Readers may turn to free competitors </li></ul><ul><li>Lost traffic, lost ad revenue </li></ul><ul><li>Subscriptions alone don’t pay the bills </li></ul>
  16. 16. “ Freemium” Memberships One easy payment of $19.95…
  17. 17. “ Freemium” Memberships <ul><li>Offers most everyday content for free </li></ul><ul><li>Charging for access to exclusive content </li></ul><ul><li>May include extra discounts, perks not available to non-subscribers </li></ul>
  18. 18. Who’s Doing it Well <ul><li>Packer Insider at JSOnline.com </li></ul><ul><li>ESPN Insider </li></ul><ul><li>Men’s Health Personal Training </li></ul><ul><li>Wall Street Journal </li></ul><ul><li>Niche content </li></ul>
  19. 19. Micropayments Readers determine value by paying for what they want
  20. 20. Micropayments
  21. 21. Government Subsidy No, really.
  22. 22. Cons: Pros:
  23. 23. Who knows?
  24. 24. Mandy Jenkins For more info go to manjamedia.com Twitter: @mjenkins Email: mandyjenkins@gmail.com

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