“ The Evolution of Online Marketing” Bosko Todorovic Internet Marketing Conference – Stockholm March 22., 2010
The Evolution of Online Marketing 2000 AD 2010 AD 20?? AD
The Evolution of Online Marketing Past
The Evolution of Online Marketing Everything started with only a few people
The Evolution of Online Marketing Most focused Online Marketing channels SEM SEO Media Affiliate Email
The Evolution of Online Marketing <ul><li>Average procedure in Online Marketing: </li></ul><ul><li>Read or hear somewhere ...
The Evolution of Online Marketing Wikipedia definition for  Online Marketing : “ Online marketing ties together creative a...
The Evolution of Online Marketing 2 main omissions!!!!
The Evolution of Online Marketing 1. Companies have spend more effort in protecting  old thinkings than in developing new ...
The Evolution of Online Marketing 2. There was no strategy or communication at all!
The Evolution of Online Marketing Almost Presence
The Evolution of Online Marketing Finally the majority woke up  from their online winter sleep
The Evolution of Online Marketing <ul><li>Internet became the most  </li></ul><ul><li>prominent medium for: </li></ul><ul>...
The Evolution of Online Marketing <ul><li>Traffic </li></ul><ul><li>Users </li></ul><ul><li>Competition </li></ul><ul><li>...
The Evolution of Online Marketing Online Marketing is not Fast Food!
The Evolution of Online Marketing Presence
The Evolution of Online Marketing Everyone tries to get a larger piece of cake
The Evolution of Online Marketing Search Engine  Marketing Email Marketing Affiliate Marketing Media Social Media Marketin...
The Evolution of Online Marketing <ul><li>More channels </li></ul><ul><li>more development </li></ul><ul><li>more budgets ...
The Evolution of Online Marketing Are all those channels money makers  or only a waste of resources?
The Evolution of Online Marketing Online Marketing is one of the issues that has every year different  answers for the sam...
The Evolution of Online Marketing Going back to the roots?
The Evolution of Online Marketing Future
The Evolution of Online Marketing The Innovatives The Blessed The Followers
The Evolution of Online Marketing The Innovatives The Blessed The Followers
The Evolution of Online Marketing The Innovatives <ul><li>Publishers/Advertisers </li></ul><ul><li>kreative </li></ul><ul>...
The Evolution of Online Marketing The Innovatives
The Evolution of Online Marketing etc. The Innovatives Black Hats Cookie Dropping Layers Side Scraping Link Jacking
The Evolution of Online Marketing etc. The Innovatives Black Hats Cookie Dropping Layers Side Scraping Link Jacking
The Evolution of Online Marketing That made every „innovative“ Affiliate a gangster! BTW: how about Advertisers???
The Evolution of Online Marketing The Blessed <ul><li>Publishers/Advertisers </li></ul><ul><li>money </li></ul><ul><li>res...
The Evolution of Online Marketing The Blessed
The Evolution of Online Marketing Solution for solid ongoing business
The Evolution of Online Marketing The Innovative The Blessed +
The Evolution of Online Marketing There must be strategy and communication!
The Evolution of Online Marketing The Innovative The Blessed The Followers
The Evolution of Online Marketing The Followers <ul><li>Publishers/Advertisers </li></ul><ul><li>SMB </li></ul><ul><li>no ...
The Evolution of Online Marketing The Followers Ratio =  Costs _______ Benefits
The Evolution of Online Marketing The Followers
The Evolution of Online Marketing Next time we meet again, we will say...
The Evolution of Online Marketing Everything started with only a few people
The Evolution of Online Marketing „ Them who ask deserve answers.“  Bertold Brecht
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Online Marketing, especially Affiliate Marketing, has changed in the last years. This presentation speaks about the development, the current status, what mistakes have been done, what is now going wrong and gives some ideas of the future. It shows in an exaggerated way experiences, ideas, stupidity, loud thinking and a lot of truth.

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Evolution Of Online Marketing Slideshare Version

  1. 1. “ The Evolution of Online Marketing” Bosko Todorovic Internet Marketing Conference – Stockholm March 22., 2010
  2. 2. The Evolution of Online Marketing 2000 AD 2010 AD 20?? AD
  3. 3. The Evolution of Online Marketing Past
  4. 4. The Evolution of Online Marketing Everything started with only a few people
  5. 5. The Evolution of Online Marketing Most focused Online Marketing channels SEM SEO Media Affiliate Email
  6. 6. The Evolution of Online Marketing <ul><li>Average procedure in Online Marketing: </li></ul><ul><li>Read or hear somewhere about the rumours of online success </li></ul><ul><li>Make your intern the next Online Marketing Manager </li></ul><ul><li>Start an Affiliate Program and set up 5 static banners with same content, preferably with only the company logo </li></ul><ul><li>Lay back and wait </li></ul><ul><li>Mistrust every successful Affiliate Partner </li></ul><ul><li>Wonder about consequences </li></ul><ul><li>Quit the Affiliate Program and be peeved at Online Marketing </li></ul>
  7. 7. The Evolution of Online Marketing Wikipedia definition for Online Marketing : “ Online marketing ties together creative and technical aspects of the Internet, including: design, development, advertising, and sales.”
  8. 8. The Evolution of Online Marketing 2 main omissions!!!!
  9. 9. The Evolution of Online Marketing 1. Companies have spend more effort in protecting old thinkings than in developing new opportunities!
  10. 10. The Evolution of Online Marketing 2. There was no strategy or communication at all!
  11. 11. The Evolution of Online Marketing Almost Presence
  12. 12. The Evolution of Online Marketing Finally the majority woke up from their online winter sleep
  13. 13. The Evolution of Online Marketing <ul><li>Internet became the most </li></ul><ul><li>prominent medium for: </li></ul><ul><li>Communication </li></ul><ul><li>Consumption </li></ul><ul><li>Information </li></ul><ul><li>Entertainment </li></ul>
  14. 14. The Evolution of Online Marketing <ul><li>Traffic </li></ul><ul><li>Users </li></ul><ul><li>Competition </li></ul><ul><li>Budgets </li></ul><ul><li>Revenues </li></ul><ul><li>Costs </li></ul>Everything is increasing
  15. 15. The Evolution of Online Marketing Online Marketing is not Fast Food!
  16. 16. The Evolution of Online Marketing Presence
  17. 17. The Evolution of Online Marketing Everyone tries to get a larger piece of cake
  18. 18. The Evolution of Online Marketing Search Engine Marketing Email Marketing Affiliate Marketing Media Social Media Marketing Online PR Viral Marketing and, and, and, and,....
  19. 19. The Evolution of Online Marketing <ul><li>More channels </li></ul><ul><li>more development </li></ul><ul><li>more budgets </li></ul><ul><li>more monitoring </li></ul><ul><li>more resources </li></ul><ul><li>maybe more external service providers </li></ul>
  20. 20. The Evolution of Online Marketing Are all those channels money makers or only a waste of resources?
  21. 21. The Evolution of Online Marketing Online Marketing is one of the issues that has every year different answers for the same questions.
  22. 22. The Evolution of Online Marketing Going back to the roots?
  23. 23. The Evolution of Online Marketing Future
  24. 24. The Evolution of Online Marketing The Innovatives The Blessed The Followers
  25. 25. The Evolution of Online Marketing The Innovatives The Blessed The Followers
  26. 26. The Evolution of Online Marketing The Innovatives <ul><li>Publishers/Advertisers </li></ul><ul><li>kreative </li></ul><ul><li>developing </li></ul><ul><li>indipendent </li></ul><ul><li>naughty </li></ul>
  27. 27. The Evolution of Online Marketing The Innovatives
  28. 28. The Evolution of Online Marketing etc. The Innovatives Black Hats Cookie Dropping Layers Side Scraping Link Jacking
  29. 29. The Evolution of Online Marketing etc. The Innovatives Black Hats Cookie Dropping Layers Side Scraping Link Jacking
  30. 30. The Evolution of Online Marketing That made every „innovative“ Affiliate a gangster! BTW: how about Advertisers???
  31. 31. The Evolution of Online Marketing The Blessed <ul><li>Publishers/Advertisers </li></ul><ul><li>money </li></ul><ul><li>resources </li></ul><ul><li>relations </li></ul>
  32. 32. The Evolution of Online Marketing The Blessed
  33. 33. The Evolution of Online Marketing Solution for solid ongoing business
  34. 34. The Evolution of Online Marketing The Innovative The Blessed +
  35. 35. The Evolution of Online Marketing There must be strategy and communication!
  36. 36. The Evolution of Online Marketing The Innovative The Blessed The Followers
  37. 37. The Evolution of Online Marketing The Followers <ul><li>Publishers/Advertisers </li></ul><ul><li>SMB </li></ul><ul><li>no budgets </li></ul><ul><li>no resources </li></ul><ul><li>but a strong need </li></ul>
  38. 38. The Evolution of Online Marketing The Followers Ratio = Costs _______ Benefits
  39. 39. The Evolution of Online Marketing The Followers
  40. 40. The Evolution of Online Marketing Next time we meet again, we will say...
  41. 41. The Evolution of Online Marketing Everything started with only a few people
  42. 42. The Evolution of Online Marketing „ Them who ask deserve answers.“ Bertold Brecht

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