A talk for the remote sensing group at Chalmers department of Earth and Space Science.

1. Why there is
no magazine
called Populär
Jordforskning
and 5 ideas for doing
something about that
Robert Cumming
Onsala Space
Observatory / Populär
Astronomi
Talk for remote sensing group, Chalmers Earth and Space Sciences, 2012-12-05

2. Teleskop i Chile: APEX … och ALMA
Populär Astronomi
Magazine about astronomy and space
travel for the interested general public
Earth sciences less cool than space
Run by the Svenska astronomiska
sällskapet (Swedish Astronomical
Society) No equivalent society.
Started 2001 (but with a long history)
Circulation about 2800. Sweden’s
leading astronomy and space magazine

3. Teleskop i Chile: APEX why och ALMA
Communicating science to the public: …
Payback: Return for taxpayers’ investment (public as
stakeholders)
Information: Fill gaps in understanding (the deficit model,
3:e uppgiften)
Engagement: Encourage informed dialogue
Kids: inspire young people to study science
Reach everyone: The public contains decision makers,
politicians, your family, journalists, celebs, film makers, etc.
Research skill: Papers and grant applications need
communication skills too.
You understand your stuff better (so it’s more fun).

4. Teleskop i Chile: APEXSweden och ALMA
Earth science-related media in …

5. Teleskop i Chile: APEX the… och ALMA
Earth science-related media on net

6. Teleskop to do
5 things i Chile: APEX … och ALMA
1 Think about why your research is both cool and
important. (Be ready to be surprised.)
2 Tell us what you’re up to and we can help you spread it.
3 Step out into the net. Share stuff on Twitter, blog, write.

7. Teleskop to do
5 things i Chile: APEX … och ALMA
1 Think about why your research is both cool and
important. (Be ready to be surprised.)
2 Tell us what you’re up to and we can help you spread it.
3 Step out into the net. Share stuff on Twitter, blog, write.
4 Climate Slam: Join the training course and do something
really exciting for Vetenskapsfestivalen 2013.
Compare: Astronomy Slam
– 8-minutes of science and
entertainment at Universeum
on 13 October 2012.

8. Teleskop to do
5 things i Chile: APEX … och ALMA
1 Think about why your research is both cool and
important. (Be ready to be surprised.)
2 Tell us what you’re up to and we can help you spread it.
3 Step out into the net. Share stuff on Twitter, blog, write.
4 Climate Slam: Join the training course and do something
really exciting for Vetenskapsfestivalen 2013.
5 Imagine Populär Jordforskning: write the text you want,
publish where you can and let’s see what happens in the
future…